[Max Mara Japan Co., Ltd.] Announces the Spring/Summer 2025 capsule collection “Found Family” in collaboration with Max & Co. Lorenzo Posocco
Max Mara Japan Co., Ltd. Press release: March 5, 2025 Max & Co Announces “Found Family” Spring/Summer 2025 Capsule Collection in Collaboration with Lorenzo Posocco
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-00cf5ca65da6ad312840e57354d4582d-3900×2930.jpg From the Spring/Summer 2025 collection, Max & Co. Collaboration with Lorenzo Posocco, stylist and creative director of Geo) We are pleased to announce the capsule collection “Found Family” by This collection is named “Found Family” as a homage to unrelated families is a love letter to one’s chosen family, centered around compassion, love, common experiences, and a sense of belonging , and is inspired by the pages of fashion magazines from the 1990s and intimate portrait images of the time. inspired. Highly versatile items are passed down like heirlooms, giving them a modern perspective “Found Family” rebuilds the shared wardrobe through classic and novel, past and unconventional Since then, the theme has been to combine unexpected items by taking advantage of the contrast between simplicity and complexity I’m doing it. A minimalist and clean style that symbolizes the 1990s, which had a great influence on Lorenzo’s career Simple and high-quality design inspired by lines, suitable for any season or occasion It will become a future standard. In addition, this collection includes information that transcends gender and generations. We have a wide variety of exclusive items. Multi-pocket with concealed zipper Understated details and hidden features highlight the minimalist design and fine craftsmanship, such as sleeves. Made from ultra-lightweight fabric with adjustable drawstrings and stretchy waistband The items included are designed to be versatile and easy to mix and match I’m here. At the same time, sporty pencil skirts, boxy silhouette shirts and hooded lei A wide range of key items, including short coats and smart casual semi-tailored pinafore mini dresses Expand items. And a silk peplum skirt and a metallic finish jersey suri The top dress brings out the texture and excitement even more. Box made of high-quality soft leather Silhouette jackets, minimal mules and lace-up shoes, sophisticated meta A lineup that allows you to enjoy a variety of coordination, including shopper bags with handles All are available. The color palette is based on gray, black, sky blue, and golden Classic and timeless atmosphere with yellow, pastel lilac, and scarlet red Draw the surrounding air. The collection also features organic cotton and recycled taffeta. All certified eco-friendly materials are used, and all items come with drawstring bags made from surplus fabric. Sold as a set. Campaign image taken by American photographer Michael Bailey Gates Al is inclusive while following the collection’s theme of the 1990s sensibilities It has been reinterpreted in a modern and innovative context. This collection will be held at Max & Co Ginza Mitsukoshi store from March 5, 2025. Pre-sale at pop-up store, followed by Max & Co shops and official stores nationwide It will be available at the online shop. Event overview: Date: 3/5 (Wed) ~ 3/11 (Tue) Venue: Max & Co. Ginza Mitsukoshi store Address: 3rd floor, Ginza Mitsukoshi Main Building, 4-6-16 Ginza, Chuo-ku, Tokyo Event time: 10:00~20:00
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-a04fd05dabc6997c9a33a35647117d55-2049×2700.jpg Overcoat ￥82,500 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-58e178c90416854b05e53a329f1507f5-2049×2700.jpg Denim jacket ￥79,200 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-cbad13357ff06e75e85eed0853bae078-2049×2700.jpg Anorak ￥72,600 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-0dd7976534daad01453999cbdd7698ee-2049×2700.jpg Slip dress ￥53,900 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-afb6d1c3c9167b5faf31219bf2ca77ea-2049×2700.jpg Logo T-shirt ￥24,200 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-9d54551648804dd53a091bd221c7b8c5-2049×2700.jpg Organdy shirt ￥27,500 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-b067064ae2d870cd2e765e6d0efee221-2049×2700.jpg Leather bag ￥99,000 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-2e4e04c31154b967c45edf58eb358bcc-2049×2700.jpg Belt bag ￥23,100 tax included
https://prcdn.freetls.fastly.net/release_image/8758/273/8758-273-520c42c12ac51991adfcfd0954523e6a-2049×2700.jpg Almond shape sunglasses ¥35,200 tax included
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