icebreaker’s merino wool collection now available exclusively at Isetan Shinjuku store

icebreaker’s merino wool collection now available at Isetan Shinjuku store ​
icebreaker Press release: March 5, 2025 To those concerned
icebreaker’s merino wool collection now available exclusively at Isetan Shinjuku store A pop-up will be held at Ma Lingerie on the 3rd floor of the main building of Isetan Shinjuku store for one week only from March 12th (Wednesday) to March 18th (Tuesday), 2025! Image
URL: https://prcdn.freetls.fastly.net/release_image/132374/6/132374-6-ecc30e05d7d96e4a7ff1e8d433131eff-1562×1958.jpg Icebreaker, a natural performance apparel brand from New Zealand that focuses on merino wool, developed by Goldwin Co., Ltd., will be holding a pop-up at Ma Lingerie on the 3rd floor of the main building of Isetan Shinjuku store for one week only, from March 12th
(Wednesday) to March 18th (Tuesday), 2025. At this event, in addition to standard underwear, we will have a rich lineup of cut-and-sew items, dresses, and shirts that are comfortable against your bare skin. Underwear that comes into direct contact with the skin is especially appealing because of its soft and smooth feel. It has excellent moisture absorption and release properties that help regulate temperature, making it comfortable to wear throughout the year, and it also has the advantage of not smelling bad even when you sweat. “I want to choose the best materials because they come in contact with my bare skin.” We have items that meet your needs. Nature Dye
https://prcdn.freetls.fastly.net/release_image/132374/6/132374-6-65a04469393c443cf09456bb12e21e49-2500×1458.jpg In addition, the popular series “Nature Dye” dyed with colors derived from nature will be on sale at Isetan Shinjuku store. Based on the concept of “utilizing what is thrown away,” and with the cooperation of Hokuto City, Yamanashi Prefecture, we created three natural colors by using materials that would normally be discarded for dyeing. This is a special piece that lets you feel the blessings of nature, such as the delicate and energetic colors created from the pruned branches of the 2000-year-old Yamataka Jindai Cherry Blossom, and the bright colors extracted from the outer leaves of organically grown purple cabbage. The comfort of merino wool makes it suitable for everyday underwear as well as an outdoor and travel companion. Please take this opportunity to come to the POP UP event with your family and friends. The once-in-a-lifetime beautiful colors and luxurious comfort will provide you with a heart-rich time. 《Event details》 Venue: Isetan Shinjuku Store Main Building 3F Ma Lingerie Date: March 12, 2025 (Wednesday) – March 18, 2025 (Tuesday) Business hours: 10am to 8pm Pick up items
https://prcdn.freetls.fastly.net/release_image/132374/6/132374-6-cef82bbc4c733181b7ff9a64107e6da7-1562×1958.jpg W Merino 150 Siren Bra 7,700 yen (tax included) This underwear is made of merino wool that is cool in the summer and warm in the winter, and has a gentle feel that won’t irritate your skin. It is also
odor-resistant and provides lasting comfort. High quality merino wool wrapped around a nylon core increases durability and resistance to abrasion. It also has excellent stretch properties and fits
comfortably to your body.
https://prcdn.freetls.fastly.net/release_image/132374/6/132374-6-bda91b364c8ac6f0e885ff214fadf860-1562×1958.jpg W Merino 150 Siren Tank 9,900 yen (tax included) Merino wool underwear with natural internal temperature regulation. The clean, slim fit makes it suitable for layering. Made of stretchy material that fits comfortably to your body.
https://prcdn.freetls.fastly.net/release_image/132374/6/132374-6-549e714b2f02beea22aa8c7126c076d6-1562×1958.jpg U Merino B 125 Cool-lite LS shirt 22,000 yen (tax included) Made from a combination of lyocell and merino wool. It combines the comfortable warmth and moisture control properties of merino wool with the smooth texture and quick drying properties of lyocell. It has a clean design that takes advantage of the smooth texture, and the collar has a clean finish without a collar. A clean design that takes advantage of its smooth texture.
https://prcdn.freetls.fastly.net/release_image/132374/6/132374-6-ff5aa4b3e91730434a6551d087f40f28-1562×1958.jpg U Merino 150 Cardigan (cardigan) 22,000 yen (tax included) A comfortable piece that takes advantage of the characteristics of merino wool to keep you cool in the summer and warm in the winter. It is attractive because it has a gentle texture that does not irritate the skin and has a natural deodorizing effect that prevents odor. The slim fit V-neck design makes it suitable for layering or can be worn alone for an elegant look. About icebreaker Founded in New Zealand in 1995, Icebreaker is a pioneering ethical and sustainable brand of natural performance apparel. We continue to take on challenges while protecting nature, maintaining transparency, and conducting
responsible business. By utilizing what nature provides and adapting to nature, we help people get closer to nature and support activities that preserve the global environment for future generations. Currently, Icebreaker products are available in over 5,000 stores in 50 countries through various channels. Icebreaker’s merino wool is made using high-quality ZQ-certified merino produced by the New Zealand Merino Company and through direct long-term contracts with New Zealand farmers. We have direct relationships with and control the footprint of everyone in the supply chain, from raw materials to finished products. 【HP】 https://www.goldwin.co.jp/icebreaker/ 【Instagram】 https://www.instagram.com/icebreakerjp/