Hugo Boss Japan Co., Ltd. Luxurious and timeless. High-quality merino wool items proposed by BOSS

[Hugo Boss Japan Co., Ltd.] Luxurious and timeless. High-quality merino wool items proposed by BOSS
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Hugo Boss Japan Co., Ltd. Press release: November 25, 2024 Luxurious and timeless. High-quality merino wool items proposed by BOSS
https://prcdn.freetls.fastly.net/release_image/34808/164/34808-164-ff32670edff182ce38d5ffc190c19282-2000×1499.jpg This season, BOSS introduces merino wool items that are perfect for holiday gifts. The campaign focuses on craftsmanship and its rich, luxurious textures, and features BOSS ambassador and collaborator David Beckham. The style icon wears crew-neck and rolling-neck sweaters that come in shades of navy, brown, and camel. The gift collection also includes cold-weather accessories such as scarves and knit hats, knit tops made from ultra-fine merino wool and other warm winter fibres, polo shirts and cable-knit jumpers. Available in a variety of colors from smoky gray to light gray to timeless black and beige tones, this piece can be worn for multiple seasons. The visuals use dramatic lighting and a festive gold background to spotlight selected styles and create items that are perfect for seasonal gifts.
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https://prcdn.freetls.fastly.net/release_image/34808/164/34808-164-e2b1e0ad67b36ce9261cf6e058116f65-2000×1500.jpg As the holiday season approaches, BOSS wants to further engage with our customers and bring them the joy of discovering, purchasing and gifting BOSS’s sophisticated lifestyle items. To that end, BOSS fans can explore the perfect holiday collection and gift items through an interactive virtual experience. This experience allows you to discover products in a gamified way, enjoy the process of finding the perfect gift, easily review product information, and proceed to purchase. You can also easily browse products in various categories such as menswear, womenswear, footwear, accessories, fragrances, etc., view product details, and add items to your cart. The range includes evening dresses, merino wool sweaters, sneakers, handbags, fragrances and more. In addition, participants can enter a raffle, and HUGO BOSS XP members who download the mobile app will have double their chances of winning, making the holiday season even more exciting.
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https://prcdn.freetls.fastly.net/release_image/34808/164/34808-164-d7200a120d45661cc93c8b7bba71e978-2000×1125.jpg said Nadia Kokuni, Senior Vice President of Global Marketing and Brand Communications at HUGO BOSS. “At BOSS, we are always looking for new ways to connect with our customers by combining innovation,
cutting-edge technology, and contemporary style. We are at the forefront of the modern retail experience. This interactive virtual experience adds a new twist to the retail experience and provides a new and fun element to connect with the brand.” About BOSS and HUGO BOSS BOSS is a brand for bold, self-determined people who live their lives with passion, style and purpose. The collection features dynamic, modern designs, and as BOSS, we support people who fully and openly embrace who they are. We offer a variety of products including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. We also carry licensed fragrances, eyewear, watches and kidswear. You can also experience the world of BOSS at over 400 directly managed stores around the world. BOSS is the core brand of HUGO BOSS, a leading company located in the premium segment of the global apparel market. Formed by two brands, BOSS and HUGO, the Group offers its collections in around 7,400 points of sale in 132 countries and sells online in 70 countries through hugoboss.com. Headquartered in Metzingen (Germany), the company has approximately 17,000 employees worldwide and posted sales of 3.7 billion euros in 2022. BOSS.COM INSTAGRAM: FACEBOOK: YOUTUBE: TIKTOK: