Sanyo Shokai Co., Ltd. Appointed actor Koji Yamamoto as brand ambassador for “BAKER STREET,” a new brand a imed at adult men who are particular about quality.

[Sanyo Shokai Co., Ltd.] Appoints actor Koji Yamamoto as brand ambassador for “BAKER STREET,” a new brand aimed at adult men who are particular about quality ​ Image
URL: Sanyo Shokai Co., Ltd. Press release: March 5, 2025 Actor Koji Yamamoto appointed as brand ambassador for “BAKER STREET,” a new brand aimed at adult men who are particular about quality. Brand movie released on official brand website & store
https://prcdn.freetls.fastly.net/release_image/9154/682/9154-682-82e736d681715c724104cdd57236e23e-3900×2600.jpg “Baker Street” Spring/Summer 2025 key visual featuring Koji Yamamoto
https://prcdn.freetls.fastly.net/release_image/9154/682/9154-682-3592fafdce074f99d3a3bd5d0957a6cb-559×347.jpg Sanyo Shokai Co., Ltd. has appointed actor Koji Yamamoto as an ambassador who embodies the brand’s worldview in conjunction with the rollout of the new brand “BAKER STREET” aimed at adult men, which was launched in February 2025. The key visual and brand movie featuring Koji Yamamoto will be released on the official Baker Street brand website and store, which opened on March 5th (Wednesday). On the brand page of the site, you can also watch an interview with Koji Yamamoto and a making-of video of this visual. Baker Street Official Website & Store ​ ■About the appointment of Koji Yamamoto as brand ambassador “Baker Street” is an authentic men’s casual brand for adults that expresses British commitment to modernity and playfulness, with the theme of “Quintessentially British Clothing with Humour.” Sanyo Shokai has positioned the new brand “Baker Street” as one of its core businesses, and will begin rolling it out in approximately 70 sales floors nationwide from February 19, 2025 to May. Aiming to increase brand recognition for Baker Street, we have appointed Koji Yamamoto, an actor who has both an orthodox yet adult sense of humor, as an ambassador who embodies the brand’s signature humor and playfulness, as well as products with quality and
functionality that bring together the best of Sanyo Shokai’s craftsmanship. The key visual and brand movie featuring Koji Yamamoto will be released on the official Baker Street brand website and store that opened on March 5th (Wednesday), and will be rolled out on in-store digital signage at Baker Street department stores nationwide.
https://prcdn.freetls.fastly.net/release_image/9154/682/9154-682-14dd41f99035d71438b56b7881733ebe-321×342.jpg Born October 31, 1976 in Tokyo. She made her stage debut in the Toho musical “Les Misérables” in 1987, and gained recognition in the 1993 drama “Hitotsu Yone no Shita.” After that, he appeared in a number of popular works such as the taiga dramas “Shinsengumi!”, “The 13 People of Kamakura-dono”, the dramas “Hayabusa Fire Brigade”, “Inappropriateness has a limit!”, “Hanasaki Mai ga Won’t Shut Up”, “Jijishi Tachi”, and the movies “Shin Ultraman” and “Cells at Work!”. My hobbies are muscle training, DIY, and cooking, and my special skills are playing the guitar and table magic. Reference: [Press Release] Casual brand “BAKER STREET” for adult men who want authenticity debuts in spring/summer 2025
[Press Release] New brand “BAKER STREET” stores opening sequentially ■ About “Baker Street” key visual and movie In the key visual, Koji Yamamoto is seen wearing five different styles, including a jacket style, a hat and spring outerwear. The brand movie includes scenes of Mr. Yamamoto himself playing the guitar, which he plays on a daily basis, and scenes of him relaxing outdoors, expressing a sense of adult playfulness. In the interview, he talked about the charm of Baker Street and his impressions after actually wearing it. Image
URL: https://prcdn.freetls.fastly.net/release_image/9154/682/9154-682-1b0e82d01c96f9e356e7beb7193a70e0-3900×3342.jpg “Baker Street” Spring/Summer 2025 visual featuring Koji Yamamoto
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https://prcdn.freetls.fastly.net/release_image/9154/682/9154-682-a472efcfda6bcc5c446cbdec1de4adb6-3900×2600.jpg ■POP-UP About STORE opening A key visual featuring Koji Yamamoto will be displayed on a panel to promote the styling worn in the visual. Holding store name: JR Nagoya Takashimaya 8F event space Event period: March 12th (Wednesday) – March 25th (Tuesday) Business hours: 10:00 a.m. to 8:00 p.m. *Subject to facility business hours Holding store name: Daimaru Fukuoka Tenjin Store Main Building 4F Topic Stage Event period: March 12th (Wednesday) – March 18th (Tuesday) Business hours: 10:00 a.m. to 7:00 p.m. *Subject to facility business hours ■About “Baker Street” Brand name “BAKER STREET” Concept Quintessentially British Clothing with Humour A casual brand for adults who want authenticity British commitment x modernity x playfulness Image of customer base An adult man who aspires to high-quality, authentic traditional fashion while also valuing contemporary style and playfulness. Center price range (All prices include tax) We aim to attract younger fans by setting entry prices for clothing and bottoms Coat ¥77,000 ~ ¥93,500 Blouson ¥46,200 ~ ¥83,600 Jacket ¥39,600 ~ ¥71,500 Pants ¥18,700 ~ ¥33,000 Shirts ¥14,300 ~ ¥29,700 Knit ¥18,700 ~ ¥31,900 Cut and sew ¥12,100 ~ ¥24,200 Miscellaneous goods ¥2,200 ~ ¥33,000 Sales channel 67 sales floors in department stores nationwide (33 sales floors as of March 5, 2025) Specialty stores, EC Sales plan FY2025 2.5 billion yen More