Onward Kashiyama Co., Ltd. Natsumi Tsunoda, Sarina Koga, Airi Hatakeyama, and Nana Takagi, the popular athletes from “23 Wards”, make their model debuts at the same time and appear at JR East Shinjuku Station in “Yukin Coordination” with beautiful

[Onward Kashiyama Co., Ltd.] Natsumi Tsunoda, Sarina Koga, Airi Hatakeyama, and Nana Takagi, the popular athletes from “23 Wards” make their model debuts at the same time. Appeared inside JR East Shinjuku Station in “Yukin Coordination” with a beautiful silhouette. ! ​
Onward Kashiyama Co., Ltd. Press release: November 25, 2024 Natsumi Tsunoda, Sarina Koga, Airi Hatakeyama, and Nana Takagi, the popular athletes of “23rd Ward”, make their model debuts at the same time. Appearing inside JR East Shinjuku Station in a beautiful silhouette “Yukin Coordination”! Standing popular winter items, down and knits show off how you enjoy fashion with items that can be used for winter styling from commuting to work until after work
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-0ab9bc9f0129522aeb9dd17679274b3d-2083×487.jpg Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Michinobu Yasugen) is developing the women’s brand “23ku” (https://23ku-web.jp/), which is a staple of the brand. An
advertisement by athletes who made their modeling debut wearing fashionable products will be released inside the central passage ticket gate of JR East Shinjuku Station from November 25th (Monday) to December 1st (Sunday), 2024. Masu. ■“Yukin Coordination” special site URL: https://crosset.onward.co.jp/feature/2024winter/23ku_athlete_yukin/ We have started selling the classic series of “23 Wards” that is very popular every year, “Silator Toffta Down”, which is a washable down with a beautiful silhouette, and “Cashmere Knit Blend Knit”, which is soft and comfortable to wear and comes in a wide variety of colors. Along with this sale, we are proposing a “working outfit” that uses standard and popular items to bring a sense of playfulness to your commuter clothes, which tend to get bulky and cluttered, with a beautiful silhouette and coloring that makes your heart feel lighter. . The advertisement was developed using four people as models: popular athlete and judoka Natsumi Tsunoda, former Japan women’s volleyball representative Sarina Koga, former Japan rhythmic gymnastics representative Airi Hatakeyama, and former speed skater Nana Takagi. Masu. We will show off coordination that looks beautiful and easy to move in both ON situations such as traveling or working in the office, and OFF situations such as going out to dinner after work or shopping. At “JR East Shinjuku Station Central Passage Ticket Gate”, athlete models wearing “Yukin Coordination” will brightly decorate the commuting route. ■ Popular athletes will be appearing inside JR East Shinjuku Station wearing beautiful silhouettes of “Yukin Coordination”! This time, on display inside JR East Shinjuku Station are four popular athletes walking dashingly through the city wearing “Yukin Coordination” with a playful and beautiful silhouette aimed at people commuting to work. . Although there is a considerable difference in height between the players, they express a positive attitude that can be enjoyed by people of all body shapes with beautiful silhouettes.
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https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-635f3b8f96af5df053851b847cff1018-700×393.jpg Items worn by Natsumi Tsunoda: Shiratori short down coat (beige color), cashmere blend crew neck knit (white color) Item worn by Sarina Koga: Silk lid long down coat (navy) Item worn by Airi Hatakeyama: Silk lid compact down coat (moss green) Item worn by Nana Takagi: Cashmere blend high neck knit (blue) ■Advertisement overview Title: We are starting “Yukin Coordination”. Posting period: November 25, 2024 (Monday) to December 1, 2024 (Sunday) Posting location: JR East Shinjuku Station central passage ticket gate *Please refrain from making inquiries to the station or station staff.
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-c16e6ccc33e4e05900b392b9e2029e87-500×281.jpg ■ [Interview *Partial excerpt] Athlete models who made their model debut at the same time ・Interview/making video URL:
https://www.youtube.com/@23ku_official A full-length video is available among the materials listed at the bottom of this document. Q: How do you feel about being selected as the model for “23 Wards”?
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-8990fdb7f9bd77d517b1b3be00e3995d-500×281.png Mr. Koga ：The brand had a sophisticated and beautiful image, so I thought it was amazing (lol). I was really happy because I thought I would be able to create a beautiful outfit. I usually wear casual and rough clothes, so I don’t have many opportunities to wear clothes like this, so it was refreshing. Mr. Hatakeyama :First of all, I have been using “23 Ward”’s clothes for a long time, so I was very happy when they asked me about it, and since I am currently raising a child, I tend to focus on functionality. , “23 Ward”’s clothes are stylish but not fashionable. Clothes have a lot of functionality, so it’s easy to give up on them…because I’m a mom, I get rid of the thought that “I can’t do fashion right now,” and I can look fashionable while raising my children, and I can play with my kids to the fullest. is really still very active. Q: Is there anything you particularly liked about this “Yukin Coordination”?
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-a80f0cdd6f2deee29ef28ce116505453-500×281.png ​ Mr. Hatakeyama :I think it would be great for work, and it would also work great as a fashionable everyday wear, so don’t give up on the fashionable side, just wear it stylishly and with a bit of playfulness. This time, I was able to wear several clothes, so I had fun taking pictures of them as well. This knit also has a yellow color that gives it a seasonal feel…I’m a little concerned about my weight right now, and I feel like knits like this make me look a little bloated. When I put it on and looked at myself, my impression was, “Oh, it doesn’t look bulky at all” or “In fact, it makes my shape look really nice.” ​ Mr. Tsunoda :When I thought of knitwear, I had the image of it being quite stiff or prickly, but I didn’t feel that at all. When I tried it on, I felt that it really made my body look stylish. Down feels like a very light layer and is a warm item to wear. Q: Were there any similarities between posing and competition during this model shoot?
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-653d1aa6d2815b19f58d3282cc367f0d-500×281.png Mr. Tsunoda ：More than me, it really feels like everyone has been preparing for this job so far to create one piece of work, and if it were me, to play one match, so I’m really impressed with this shooting. I felt the amazingness of being on set. Mr. Takagi ：I guess it’s about thinking “I’m the best”…I think if you’re not confident in yourself, it’ll definitely show on your face and in your
atmosphere. Athletes in particular have an athlete’s aura about them, and when they go to fight, they believe in their goals, such as “I’m definitely going to win” or “I’m going to beat the time,” and I think they probably go to fight. But. I can’t compare myself to models at all, but if I’m conscious of it, I’m not just trying to be dignified because I’m not a model, but to make sure I look as pretty as possible, and my facial expressions. I try to be the most confident in those situations. ​ Q: Were you able to put the skills you developed through judo to use?
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-15adb9c05df909b3936b564f7dbd2525-500×281.png Mr. Tsunoda ：The look in the eyes and the power in the eyes are similar to those in a judo match, so I thought I was putting more power into the eyes (laughs). ■Athlete Profile
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-7dd2502ab912d66d40504ed7ba70915d-300×387.jpg Judoka Natsumi Tsunoda Born August 6, 1992, from Chiba Prefecture. Although he is small in stature, he is known for his strong technical ability and tenacity, and is particularly good at suppressing techniques in ground play, and is attracting attention as a “master of ground fighting.” He has won the All Japan Invitational Weight Category Championship and the World Championship, and won the gold medal in the 48kg class at the 2021 World Judo Championship for the third time in a row. He is also a gold medalist in the 48kg class at the 2024 Paris Olympics, and is expected to continue to excel as Japan’s leading judoka.
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-6b3bb480afed1e4c83c3bff4e50d6004-300×449.jpg Former Japan Women’s Volleyball National Team Sarina Koga Born May 21, 1996, from Kumamoto Prefecture. After being selected for the Japanese national team for the first time in 2014, he participated in major international tournaments such as the Olympics and World
Championships, leading the team as Japan’s ace. With his powerful spikes and stable receiving ability, his ability has been highly praised both at home and abroad, and he has won numerous individual awards such as Best Scorer and Best Receiver. After retiring in 2024, she will be working as a commentator and taking classes to convey the appeal of volleyball. She is also active in variety shows, media appearances in press, and as a model.
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-60d9854870ae75e52c13071e6744fb0e-300×450.jpg Former rhythmic gymnastics representative from Japan Airi Hatakeyama Born August 16, 1994 in Tokyo. She started rhythmic gymnastics at the age of 6 and joined the Japanese national rhythmic gymnastics team in her third year of junior high school. At the age of 17, he
participated in his first London Olympics as a team. At the 2015 World Rhythmic Gymnastics Championships, she won the bronze medal in the team ribbon for the first time in 40 years for Japan. They also participated in the 2016 Rio de Janeiro Olympics as a team, finishing in 8th place. He will announce his retirement after the tournament ends. In 2015, she received the “Shizuo Wada Special Award Miss Japan”, a special honor award established by the Miss Japan Contest to support the further success of women with outstanding qualities of beauty and health. Currently, she is active in teaching rhythmic gymnastics, giving lectures, and appearing in the media as a model and broadcaster. As a mother of two children, I am struggling to raise them.
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-725e0ec52f763ed3324bbe3b63c7ce01-300×449.jpg Former speed skater Nana Takagi Born on July 2, 1992 in Makubetsu-cho, Nakagawa-gun, Hokkaido. She started speed skating at the age of 7 under the influence of her older brother and won the girls’ 1,000m at the national junior high school skating competition. While at Obihiro Minami Commercial High School, she won a silver medal in team pursuit at the 2010 World Junior Speed ​​Skating Championships with her younger sister, Miho. He was selected for the first time to represent Japan at the 2014 Winter Olympics in Sochi. At the 2018 Pyeongchang Games, she set an Olympic record in the women’s team pursuit. Combined with the newly adopted mass start, she became the first Japanese female athlete to win two gold medals. At the 2022 Beijing Games, she won a silver medal in the women’s team pursuit and placed 8th in the individual 1,500m. He retired from active duty on April 5th of the same year. My hobby is reading manga. His motto is “No effort is wasted”. ■“23 Ward” standard series that is very popular every year, “Silator Toffta Down”, a washable down with a beautiful silhouette, Start selling 2024AW of “cashmere blend knit” with rich color variations and soft comfort
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-131901796fbd79687802890cb7dbdf92-990×336.jpg We have started selling “Silted Toff Down” and “Cashmere Blend Knit,” which are popular every winter in “23 Wards”. “Silter Taffeta Down” is a down coat made from polyester taffeta material that has been popular for many years. Made with an original material developed for “23 Wards”, ultra-fine and strong high multi-yarn, this is a popular item with a feminine silhouette that can be used until the middle of winter. It features a drawstring cord at the waist and hem to change the silhouette as you like, giving it a beautiful silhouette that looks more stylish.It also has functional aspects such as reducing static electricity, being water repellent, and having a silage treatment on one side to prevent feathers from falling out. This is a “washable down” that you can care for at home. “Cashmere Blend Knit” is a knit series that uses materials from PAPIFABIO, a company with a 130-year history in Bologna, Italy, that is soft and comfortable to wear. The details are typical of “23 Wards”, such as the popular high-neck pullover with a collar line that is just the right amount to make your face look neat, and the crew neck with a thick collar and ribbed hem to keep it from being too simple. Features a packed design. Furthermore, with a rich variety of beautiful colors, you can create a coordination that will lighten your soul. [Brand Overview]
https://prcdn.freetls.fastly.net/release_image/32937/133/32937-133-3a02ff83a89c0a33d39f3b6603025b1d-177×78.jpg The concept of “23 Wards” is “Japanese Women’s Standard”. For women who live dignified and supple lives, we will continue to deliver high-quality and comfortable Japanese standards that are widely loved across generations and eras. URL: https://23ku-web.jp/ [Company Profile] Company name: Onward Kashiyama Co., Ltd. Head Office: Onward Park Building, 3-10-5 Nihonbashi, Chuo-ku, Tokyo Representative: Michinobu Yasumoto, Representative Director and President Established: March 29, 2007 Business details: Planning, manufacturing, and sales of men’s clothing, women’s clothing, children’s clothing, personal items, etc. URL: https://www.onward.co.jp/ ​ ▼The images and videos used in this press release can be downloaded from the URL below.
https://drive.google.com/drive/folders/1G-WR38GS4XNJL8jfjfjfjfdz_lbbia?USP=Drive_link * This email is automatically sent, so please refrain from reply.