Fire Kids sponsors the management entertainment program “REAL VALUE” as a platinum sponsor

Fire Kids sponsors management entertainment program “REAL VALUE” as a platinum sponsor ​
Fire Kids Co., Ltd. Press release: March 5, 2025 Fire Kids sponsors the management entertainment program “REAL VALUE” as a platinum sponsor The logo will be displayed and an infomercial video will be aired in the same program that will start streaming on Takafumi Horie and Yuta Misaki’s YouTube channel from March 5, 2025 Fire Kids Co., Ltd. (Headquarters: Minato-ku, Tokyo) will be co-sponsoring the management entertainment program “REAL VALUE” as a platinum sponsor, and we are pleased to announce that we will begin displaying our logo and airing infomercial videos on the program, which will be distributed from March 5th to the end of August (*1).
https://prcdn.freetls.fastly.net/release_image/118292/9/118292-9-809ef015fc2f6832b229c67a7f8e66ad-1002×566.png Fire Kids’ purpose is to “increase the number of watch enthusiasts,” and we have focused not only on buying and selling vintage watches, but also on disseminating the appeal of watches widely through digital marketing such as SNS and web magazines. Since its founding in 1995, Fire Kids has continued to grow by focusing on the quality of vintage watches. On the occasion of its 30th anniversary, Fire Kids aims to make further leaps forward as a leading company in vintage watches. On the other hand, due to rising watch prices due to global inflation and the fact that the vintage watch market is less familiar than the new watch market, many people who are interested in watches are unable to purchase them. Against this background, our company has decided to sponsor REAL VALUE in order to uncover latent demand and create a new market. REAL VALUE is a management entertainment program in which Takafumi Horie, Yuji Mizoguchi, and Yuta Misaki, who have many business people in their fan base, appear as chairman, and successful business executives appear as mafia members. By sponsoring this program, we hope to spread the word about the appeal of vintage watches and how to enjoy a new kind of watch, the birth year watch, to the aspiring business people who watch it, and thereby increase the number of watch enthusiasts. Fire Kids will continue to strive to increase the number of watch enthusiasts by widely disseminating the appeal of watches through various activities. ・Sponsorship overview Period: March 5, 2025 (Wednesday) to the end of August 2025 (*1) Exposure: Posting the logo, broadcasting infomercial videos First broadcast URL: https://youtu.be/o0RKM1dRBwk *1 The logo may not be displayed or infomercial videos may be shown in all broadcasts during the period. ・If you want to buy a birth year watch, go to Fire Kids One of the ways to enjoy vintage watches is the “birth year” clock. The watches sold at Fire Kids are vintage watches from the 1900s to around 2000, and all are one-of-a-kind. We believe that one of the joys of choosing a watch is being able to encounter a vintage watch from the year of your birth that feels like your destiny. Currently, at Fire Kids, you can enjoy shopping for vintage watches up to 60 times without paying any shopping loan installment fees. Additionally, if you sell a watch you purchased from Fire Kids within a year, we will, in principle, buy it back at 80% (*2) of the purchase price. For models whose market price has increased since the time of purchase, we evaluate them at either 80% of the purchase price or 75% of the expected sales price, and purchase the model at the higher price. We also buy watches purchased from other stores. Please feel free to take this opportunity to enjoy the vintage watch experience. *2 Notes regarding assessment criteria ・For models whose market prices have increased significantly, we will present an appraised value of 80% of the purchase price (tax included) even in the case of a comparative appraisal. ・The condition of the watch must be largely unchanged from the time of purchase, and must be within one year of purchase. ・For watches that require repair or maintenance, we will deduct the repair and maintenance fees and present you with an appraised value. ・Depending on market conditions, we may refuse or suspend purchasing. ・Other conditions apply. Please see the FIRE KIDS website for details. ・Please note that purchase conditions are subject to change without notice. We do not guarantee purchase under the above conditions.
https://prcdn.freetls.fastly.net/release_image/118292/9/118292-9-9b27f6a8500a1243896f74a116c31267-1115×632.png Part of infomercial video
https://prcdn.freetls.fastly.net/release_image/118292/9/118292-9-6d9162df27a34e2efd0a9f6f7e0ee18e-1118×630.png Part of infomercial video ■About REAL VALUE “REAL VALUE” is a management entertainment program that carefully selects top executives in each field recognized by Takafumi Horie, Yuji Mizoguchi, and Yuta Misaki, who continue to be active on the front lines of business. Through this program, we will deliver “real value and essential learning” to all troubled business people, including entrepreneurs who want to grow big, people who want to start a business, and managers who want to sell their companies. The program will be uploaded on Horie Takafumi and Misaki Yuta’s Youtube channels, and will gain great recognition, as well as provide content that will allow a billionaire to be born right in front of you, giving viewers dreams.
https://prcdn.freetls.fastly.net/release_image/118292/9/118292-9-a68ec74639ac1a627eef2551d1104ffc-1200×936.jpg [About FIRE KIDS] Fire Kids is a vintage watch specialty store that was founded in Hakuraku, Yokohama in 1995 and boasts the largest inventory in the Yokohama area. We mainly specialize in vintage watches manufactured and sold during the 100 years from the 1900s to around 2000. As a leading company in vintage watches, we have been helping owners “discover one-of-a-kind items” for over a quarter of a century. At our Yokohama main store, in addition to purchasing and selling, we also offer free accuracy measurement and demagnetization services, so please feel free to contact us. [Official SNS]
・Instagram: https://www.instagram.com/firekids1995/ ・X (old Twitter): https://x.com/firekids1995 ・YouTube
：https://www.youtube.com/@firekids1995 ・LINE: @firekids1995 [Web Magazine] ・Fire Kids Magazine: https://m.firekids.jp/ [Customer inquiries] Fire Kids Inquiry Desk TEL: 03-6264-6347 About Fire Kids Co., Ltd. Company name: Fire Kids Co., Ltd. Location: 2nd floor, Takase Building, 1-10-9 Shinbashi, Minato-ku, Tokyo Established: 1995 Business content: Purchase and sale of watches https://firekids.jp/