Lacoste Japan Co., Ltd. K-POP girl group ILLIT, which is gaining popularity all over the world, will appear in an advertisement for the first time as a group in Japan.Lacoste Japan’s “Where shall we go wearing Lacoste?” ” Became an ambassador for t

[Lacoste Japan Co., Ltd.] K-POP girl group ILLIT, which is gaining popularity all over the world, will appear in an advertisement for the group in Japan for the first time Lacoste Japan’s “Where should we go wearing Lacoste?” ” Became an ambassador for the advertising campaign ​
Lacoste Japan Co., Ltd. Press release: March 6, 2025 K-POP girl group ILLIT, which is gaining popularity all over the world, will appear in the group’s first advertisement in Japan Lacoste Japan’s “Where shall we go wearing Lacoste?” ” Became an ambassador for the advertising campaign
https://prcdn.freetls.fastly.net/release_image/7377/199/7377-199-32c6cf1c75f837e8aa4c3a0da8854d9c-1920×1280.jpg French premium fashion sports brand LACOSTE announces on March 6, 2025 that K-POP girl group ILLIT, which is gaining popularity all over the world, has been appointed as an ambassador for Lacoste’s 2025 sneaker campaign in Japan. ILLIT is a group that debuted with their 1st Mini Album ‘SUPER REAL ME’ in March 2024. The title song “Magnetic” immediately created a worldwide boom, and in Japan, they have an overwhelming presence, winning the Newcomer Award at the “66th Japan Record Awards” at the end of 2024, and making their first appearance at the “75th NHK Kouhaku Uta Gassen.” Last month, on February 14th, their first Japanese original song “Almond Chocolate” was digitally released, and this song is the theme song for the movie “Face alone wa ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ka (kao ga wa ga na ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni wa kaa ga ga wa ga ga ga kai ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni ni” (movie), a movie released this month, and it is expected that she will continue to be active in Japan in the future. In this advertising campaign, “Where should I go wearing Lacoste?” ”, visuals of ILLIT wearing the new shoes “BASESHOT PRO” and “L003 NEO SHOT”, special campaign videos, etc. will be posted on the official Lacoste Instagram (@lacoste_tokyo). ■About Lacoste Since 1933, when it produced its first polo shirt, Lacoste has been building on its authentic sporting heritage and spreading ebullience and elegance around the world through a unique and original lifestyle for women, men and children. Lacoste, which fuses sports and fashion, liberates the wearer, creates movement in everyday life, and allows for free self-expression. All collection lines express Lacoste’s timeless elegance through the harmony of creativity and tradition. Since the brand’s creation, the aura of the crocodile logo has been passed down to generations of wearers. As a result, it has become even more brilliant and has grown into more than just a design, it has become an emblem that symbolizes the brand. Spreading from country to country, generation to generation, and fan to fan, Lacoste items have established their current status as icons that evoke an emotional connection to the brand. The universal and timeless elegance of Lacoste has created a vast community where everyone respects and recognizes each other’s values ​​and differences. Lacoste is a national brand of the MF Brands Group, which also includes Aigle, Gantt, Technifiber and The Couples, and currently operates through a network of 1,100 stores in 98 countries. For more information about Lacoste, please visit the following website.
https://corporate.lacoste.com/ https://mf-brands.com/ ILLIT Profile A girl group that debuted in 2024 from BELIFT LAB, one of the HYBE MUSIC GROUP that has produced bands such as BTS and LE SSERAFIM. Members are YUNAH, MINJU, MOKA, WONHEE, and IROHA. MOKA and IROHA are from Japan. The debut song “Magnetic” was the first K-Pop group’s debut song to rank on the US Billboard Main Song Chart “Hot 100” and the UK’s “Official Singles Top 100”, and it broke records for the first and highest K-Pop debut song on various charts, including exceeding 500 million streams on Spotify in the shortest time (275 days) for a K-Pop group debut song. He currently has about 4.9 million followers on TikTok. (As of February 2025) ​A passionate fan community has already been created around the world. ILLIT Japan official website: https://illit-official.jp/ IG @illit_official X @ILLITjpofficial @ILLIT_official @ILLIT_twt TikTok @illit_official YouTube
@ILLIT_official ■For inquiries regarding this matter Lacoste Customer Center 0120-37-0202 ■Lacoste Official Online Store ■Lacoste official SNS IG @lacoste_tokyo X @Lacoste_Japan LINE @lacoste_japan