[United Arrows Co., Ltd.] United Arrows and Sakai Town, Ibaraki Prefecture enter into a comprehensive partnership.Public relations magazine and goods designed by artists living in Sakai Town, wrapped buses, installation of the town’s “tourist information center” “UA Stand”, gymnastics From the clothes to the sake produced
United Arrows Co., Ltd. Press release: November 25, 2024 United Arrows and Sakai Town, Ibaraki Prefecture have entered into a comprehensive partnership. From PR magazines and goods designed by artists living in Sakai Town, to wrapped buses, to the establishment of the town’s “tourist information center” “UA Stand,” to gym uniforms and produced sake. ~Achieving a new regional co-creation model for the town with UA’s selective editing
capabilities and Sakaimachi’s creative power~
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-db25ad5cd3264f36d712075a248c73de-1680×836.jpg United Arrows Co., Ltd. (Representative Director, President, Executive Officer and CEO: Yoshinori Matsuzaki, Head Office: Shibuya-ku, Tokyo) and Sakaimachi, Ibaraki Prefecture (Mayor: Masahiro Hashimoto) have entered into a comprehensive partnership. Starting with the “Town Tourist Information Center” “United Arrows Stand” designed by Kengo Kuma and set up at Sakai-cho Roadside Station from December 7th (Saturday), the company will offer hometown tax return gifts and other items. We will start various initiatives such as producing gym uniforms for municipal elementary and junior high schools. ︎Project overview In addition to being easily accessible, being approximately 1.5 hours by car from Tokyo, the town ranks first in the Kanto region for hometown tax donations for seven years in a row, boasting generous childcare and educational support that boasts the title of “No.1 in childcare support in Japan,” and a well-developed housing
environment. Sakaimachi, Ibaraki Prefecture, is not afraid of change and is taking various initiatives and attracting immigrants. This time, United Arrows, which has its origins as a select shop, will leverage its “select editorial capabilities” that it has cultivated over 35 years into regional co-creation, and will produce editorial proposals that highlight the appeal of new regions by acting as a “town cheering group.” The idea of ”creation” matched, and a partnership was realized. In the future, we will collaborate with the people of Sakai Town to communicate the town’s charms both inside and outside the town through various content. ︎Development content 1. “United Arrows Stand” conveys the charm of the town from UA’s perspective
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-1da3e19a7db751673e2a442a6003bfaf-1920×1080.png Sakaimachi boasts the largest number of facilities in Japan built by Kengo Kuma. In collaboration with Kengo Kuma Architects and Urban Design Office, the “UA Stand” was installed at the roadside station. It not only sells things, but also serves as a tourist information center that conveys the charm of the town.In addition to selling original food, drinks, and souvenir goods, including hometown tax return items, there is also a town newsletter edited by UA.
“SAKAIMACHI GUIDE ” Distribution will also start. Additionally, since the store is mobile, it is expected that it will continue to travel around the country to promote the charms of Sakai-cho. UA Produce Food/Drink/Goods >
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-1673ef4c5e37b97433bea6b3ad887f11-1397×732.jpg ・Meishan pork prosciutto sandwich Price: 1,250 yen (tax included) ・Sashima Tea Gyokuro Craft Cola Price: 550 yen (tax included) *We also created original wrapping paper and cups
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-f5bfbd76e31c8ede1316f5b72cc7dfb5-1800×2700.jpg Sakaimachi × UNITED ARROWS original tote bag A farmer’s bag made with a collage of art by Seishi Utsumi, an artist from Sakaimachi. The design reflects our desire to bring art and fashion closer to you and enjoy them during your everyday shopping and transportation. The Sakaimachi and UA project logo placed on the inside pocket and the ease of use make it perfect for everyday use. Price: 5,280 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-e0f9f4600cd21f8b6ca782c02012f018-1800×2700.jpg Sakaimachi × UNITED ARROWS original long sleeve T-shirt An original long sleeve T-shirt with Seishi Utsumi’s art printed on the front. It is a design that emphasizes the vividness by printing the art directly on white material. We offer a wide range of sizes from XS to XL so that many people can wear it. There is also a subtle project logo of Sakaimachi and UA on the back. Price: 4,950 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-5439b8a7c03868d796380855ebb6859c-2500×1562.jpg Deployment period: December 7th (Sat) – every weekend Business hours: 10:00-15:00 Location: Roadside Station Sakai Chagura 1F Terrace Management: Sakai Town Development Corporation 2. Town public relations magazine “SAKAIMACHI GUIDE” Produced by UNITED ARROWS Image
URL: https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-2c09c239ca38d876ef13442b74cdbdb4-1348×1023.png
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-b0c360dafaf4e9ff9c768a17a5f55505-1419×639.png Using art by Seishi Utsumi, a contemporary artist living in
Sakaimachi, as the cover design, we created a promotional magazine that summarizes the charms of Sakaimachi in three categories: “buying, eating,” “living,” and “experiencing.” Not only do we convey the charm of Sakai-machi to people outside the town, but we also convey to people in the town the interesting things about the local area that they don’t know yet. We plan to continue updating regularly. Deployment period: December 7th (Sat) ~ Deployment location: “UA Stand” and other locations will be expanded in the future 3. Hometown tax return gift: Beer / Sake UNITED ARROWS BOTTLE SHOP, a business in which UA selects and sells mainly craft beer and sake from Japan and overseas, has teamed up with Sakai-machi’s local brewery, Sakai Kashiwa Brewery, and the long-established sake brewery, Hagiwara Sake Brewery. collaboration. Using Sakaimachi’s specialty products, we have created a stylish and uniquely flavored drink. In addition to being provided as hometown tax return gifts for Sakai Town, we will also be selling them at the “UA Stand.” Sales start: Mid-December
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-67e17417121c9c5960379a3e72934d6d-579×813.png Sakai Kashi Brewery x UNITED ARROWS BOTTLE SHOP “Dried sweet potato brûlée stout” A silky-textured stout made with oats, and the addition of paste-like dried potatoes and vanilla creates a rich, rich flavor. A dessert beer inspired by crème brûlée made with sweet potatoes. Please enjoy it slowly with sweets etc. 330ml bottle: 627 yen (tax included) *Manufacturer’s suggested price
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-6fd51e2e995d96a1fd42158f22108e7e-565×797.png Hagiwara Sake Brewery x UNITED ARROWS BOTTLE SHOP “TOKUMASAMUNE Lab. sweet /sour” Both are luxurious sakes made using Ichibanboshi grapes grown locally in Sakaimachi at the sake mash stage. “Sweet” uses yellow koji, and “sour” uses some white koji, allowing you to enjoy the difference in taste, even though it is sweet and sour. 2-piece gift box: 6,600 yen (tax included) *Manufacturer’s suggested price 4. Gym clothes for municipal elementary and junior high schools Produced by UNITED ARROWS
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-f6cd15a5442096803efbb4239dde7e58-1091×339.jpg *Image is for illustration purposes only. UA designed gym uniforms for five municipal elementary schools and two junior high schools in Sakai-machi. It includes a common logo embroidered in the shape of each school’s school song and symbol. Deployment period: April 2026~ 5. Sakaimachi Karuizawa Recreation Center Produced by UNITED ARROWS
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-acabc222aef4ad8380ea970ac5cae265-1062×239.jpg *Image is for illustrative purposes only. UA supervised and produced the interior and exterior design of a villa in Karuizawa owned by Sakaimachi as a resort facility for townspeople. In addition to lodging for residents of the town, we plan to use it for public school forest schools, English training camps, and other events. Deployment period: April 2025~ 6. UNITED ARROWS OUTLET Sakaimachi store LIMITED STORE
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-84b0aeee422e81eaec004f1fb58c2752-610×863.png “UNITED ARROWS OUTLET” will be holding a limited edition “UNITED ARROWS OUTLET Sakaimachi Store LIMITED STORE,” selling items that will make Sakaimachi’s activity-rich life and the holiday season more enjoyable. The event is scheduled to be held on Saturday, December 7th and Sunday, December 8th, when the “UA Stand” opens. Event period: December 7th (Sat), 8th (Sun), 10:00 – 17:00 7. Wrapping of
self-driving buses and express buses that run inside and outside the town
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-deab84c05753858ac9ba5151f4513b0e-1678×1194.jpg
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-2c7ee83dc81e3974bc75ed9f2eb3517f-2500×1623.jpg UA’s original design has also appeared on the self-driving bus that runs through Sakai-machi and the express bus that connects Sakai-machi and Tokyo Station. Designed with a gradation of blue and UA orange inspired by Sakai-machi, it serves as a means of transportation for townspeople to tour both inside and outside the town. Start of operation: December 2nd (Monday) ~ About the project logo
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-5ccf3a4283d34dcbd85b535e19d0b523-1058×442.jpg To commemorate this partnership, we created an original project logo that combines the United Arrows corporate logo and the Sakaimachi town emblem. This logo will be used in all content as a symbol of the project. About Sakaimachi, Ibaraki Prefecture
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-b110a5844d33d232b18dc02719d25a65-149×151.png Adjacent to Saitama and Chiba, it flourished as a “riverside town” in ancient times as a place for cultural exchange that took advantage of water transportation. In recent years, the number of people moving from outside the town has been increasing due to the improvement of childcare and housing support and sports facilities. The town is also actively engaged in projects that incorporate cutting-edge technology, such as operating the first self-driving bus in a municipality. Consulting service for corporations “PRODUCED by UNITED ARROWS” Image
URL: https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-a041a28ef99ec52dec79b9d68b73651b-924×708.jpg An innovation business that co-creates new value with companies by leveraging the genuine creativity that United Arrows has cultivated. Centered on the two projects “COLLABORATION” and “UNIFORM,” we will help companies solve their problems and contribute to the creation of new value through United Arrows’ highly hospitable customer service. https://www.united-arrows.co.jp/service/produce/ About United Arrows Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/3197/314/3197-314-777d1f7aefe727cf3581789f1966c5a3-300×300.jpg Founded in 1989. We operate a select shop that sells a mix of designer brands procured from Japan and overseas with a unique sense of style, as well as original men’s and women’s clothing and miscellaneous goods. The company operates brands and labels such as “United Arrows,” “Beauty & Youth United Arrows,” and “United Arrows Green Label Relaxing.”

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