[Conducting a questionnaire survey regarding night bras] The percentage of people who have worn one and those who have not has surprising results!
Empire Co., Ltd. Press release: March 6, 2025 [Conducted a survey regarding night bras] The percentage of people who have worn one and those who have not has some surprising results! A thorough investigation into whether or not you have ever worn a “night bra,” which is essential for bust care Empire Co., Ltd. (location: Chuo-ku, Tokyo, CEO: Takumi Ouchi), which sells beauty clinics and clothing and beauty products supervised by doctors, conducted a survey regarding “night bras” on the X account
(https://x.com/andbra_official) from January 14th (Tuesday) to January 20th (Monday), 2025. What are the results of the questionnaire survey regarding “Night Bra”? Many people are aware of the effects of wearing a night bra, such as maintaining the beautiful shape of your bust and preventing it from drifting when you sleep, and if you search for “night bra” on the internet or SNS, you will find a huge number of products. So, how many people have actually experienced wearing one?
https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-99094673bc4cc18bf93a0e6ce339c1c2-1040×1040.png Have you ever worn a night bra? Survey results ・Implementation date: January 14, 2025 (Tuesday) to January 20, 2025 (Monday) ・Survey question: Have you ever worn a “night bra”? ・Number of answers: 447 votes ・Answer results: YES…47.9% NO…52.1% ・URL:
https://x.com/andbra_official/status/1879081178827018725 In this survey, we received a large number of responses, amounting to 447 votes. The results showed that the number of respondents who answered “I have never worn it” was slightly higher than the number of respondents who said “I have worn it.” Opinions of “I have worn a night bra (47.9%)” We asked people who answered “I have worn a night bra” about their reasons for wearing a night bra. <Reason for YES> ・I wear it every day to prevent bust collapse ・I started this because I wanted to improve my flat chest ・After breastfeeding, I started putting more effort into bust care ・Because it is comfortable to sleep ・It’s hard to sleep if you wear a daytime bra ・Wear loose clothing when sleeping Broadly speaking, it seems that there are many people who wear night bras for bust care, and those who wear night bras because they feel uncomfortable wearing regular underwire bras. It can be seen that not only the effects of wearing a night bra are important, but also the comfort. Opinion of “I have never worn a night bra (52.1%)” Next, we will take a look at the opinions of those who answered “I have never worn a night bra,” which received far more votes than we expected. <Reason for NO> ・I was originally interested in it, but somehow I ended up not wearing it ・I don’t really feel the need for a night bra ・Difficult to get dressed in the morning (especially cold in winter) ・It has a cramped image and does not like the feeling of constriction ・I don’t know which product is good ・There is an image that the price is high, so it is difficult to feel like buying it A variety of opinions were gathered, with a different tendency from the opinion of “I have worn a night bra.” The most notable comments were “I don’t like it,” “It’s a pain to get dressed in the morning,” and “I don’t like the tightness.” Those who say they don’t like tightness may include people who sleep without wearing a bra, which shows the importance of comfort and fit. I have experience wearing night bras, but I stopped wearing them for these reasons. In fact, among the survey responses, there were many who said, “I have worn them before, but not now.” Why did these people stop wearing night bras? Let’s take a look at the detailed reasons. <Reasons for stopping wearing night bra> ・I didn’t get the expected results – Getting dressed in the morning was a hassle and I couldn’t keep up with it ・It lost its shape and was troublesome to clean ・I stopped wearing it because it was uncomfortable ・I don’t want to wear it in the hot summer (it’s hot) It seems that many people stop wearing night bras due to the image that “night bra = cramped” and the hassle of changing clothes every morning. Approximately half of the respondents had ever worn a night bra, but the number of people who continue to wear one may be surprisingly small. Also, some opinions of NO ・I want it if it can be used for both day and night ・I want to try it if it’s not painful We also received positive comments. Introducing a day and night bra that solves the negative image of night bras!
https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-931a644f284019b86ee41925ffb656f7-3900×2603.jpg High-performance bra “AndBra” jointly developed by Mod Clinic I don’t like the tight tightness peculiar to night bras… But I want to prevent the bust from flowing sideways! Comfort and ease of wearing are also non-negotiable. The high-performance bra “AndBra” that fulfills the wishes of many women has finally been born! Pre-sale is scheduled for March 9, 2025 (Sunday) on the crowdfunding service “Makuake.” Click here for details
https://www.makuake.com/project/andbra/ ▼About AndBra AndBra was created over a period of three and a half years through joint development between our company and the cosmetic surgery “Mods Clinic,” which has a track record of over 7,000 cases of breast augmentation surgery. Reflects the feedback of doctors who have examined more than 10,000 women and the “real voices” heard from patients. This is a wire-free, seamless, high-performance bra that pursues the concept of “no shaking and no tightening” at a medical level. The entire bra is made with adhesive stitching that does not use thread, and by implementing 12 other unique features, we have achieved both the comfort of a non-wired bra and the staying power of a wired bra. ▼About the joint development clinic Mods Clinic A beauty clinic specializing in liposuction and injection treatments. Based in four hospitals nationwide, we have experience in over 7,000 fat breast augmentation cases and over 21,000 liposuction operations. We boast one of the highest case records in the country. Our policy is to put the patient first, including eliminating unnecessary options, reducing pain and swelling after surgery, and minimizing scars. ▼Product overview Product name: AndBra List price: 8,980 yen (tax included) Color: Black Size: S/M/L/LL Material: Body fabric: 68% nylon, 32% polyurethane Lace: 69% nylon, 26% polyurethane, 5% cupro
https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-5cdef75151d42b001aa6ef7ee9cbde4c-1138×1080.jpg Adopts skin-friendly fabric to pursue comfort
https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-29ca76f3720186b4c9598bc488a19dc9-458×500.jpg High armpit design and under-length for wide range of support Image
URL: https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-54367412bacbe15f836a9ea0f8d43e50-1111×1080.jpg Adjustable to suit your physical condition with 3 rows of hooks x 4 rows of hooks
https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-3bde54763a0425018f4156d1d1572baa-1618×1080.jpg It doesn’t affect your clothes and can also be used as a shirt bra About Makuake pre-sale Project name: [Co-developed with a cosmetic surgeon specializing in body design] High-performance wireless bra Project implementation period: March 9, 2025 (Sunday) 11:00 to May 7, 2025 (Wednesday) 22:00 Target amount: 100,000 yen <<Return Summary>> In addition to the great 50% OFF, we also offer early delivery and discounts on 3-piece and 5-piece sets that can be used every day. We have also prepared a total of 8 returns, including a special drawstring bag enclosed set. [Up to 13,470 yen discount]This is a very advantageous opportunity, so Don’t miss the start of Makuake’s project! <<Pre-sale starts from 11:00 on Sunday, March 9, 2025>> If you follow us from the Makuake project page, Receive notifications when the project starts! Click here for the Makuake project page Andbra official Instagram:
https://www.instagram.com/andbra_official/ Andbra Official Company profile
https://prcdn.freetls.fastly.net/release_image/109806/4/109806-4-d3631d5dc77983ea7c836d324052f200-1000×1000.jpg Empire Co., Ltd. Representative Director and President: Takumi Ouchi Address: 1-11-3 DiaRestTokyoBldg 3F, Hatchobori, Chuo-ku, Tokyo 104-0032 Email address: marketing@empire-company.com Business details: Development, sales, and operation of beauty-related products supervised by beauty clinics and doctors, planning support for branding strategies, marketing support

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