ABC-Mart Co., Ltd. New design for women’s feet! HAWKINS “Yawa Pita Loafer” released with a focus on silhou ette and comfort

[ABC-Mart Co., Ltd.] New design for women’s feet! Released HAWKINS “Yawa Pita Loafers” with a focus on silhouette and comfort ​
ABC Mart Co., Ltd. Press release: March 6, 2025 New design for women’s feet! HAWKINS “Yawa Pita Loafer” released with a focus on silhouette and comfort Cumulative sales exceed approximately 760,000 pairs*! New arrival in the popular ABC-MART loafer series ABC-Mart Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Minoru Noguchi) will release HAWKINS “Yawa Pita Loafer,” a new product in the loafer series that pursues comfort for women’s feet, at ABC-MART and ABC-MART online stores nationwide. ●URL: https://www.abc-mart.net/shop/e/eyawapita/
https://prcdn.freetls.fastly.net/release_image/74055/433/74055-433-c45750e5ea56af25c5caf8526e638683-3900×1625.jpg ■“Yawa Pita Loafers” that wrap your feet in overwhelming softness The HAWKINS loafer series, which is popular for its light and comfortable feel and boasts cumulative sales of approximately 760,000 pairs*, now includes the “Yawa Pita Loafer” for women. While retaining the lightweight design of the hugely popular “Maji-Light Loafers,” we have added a new pair to our lineup that is packed with special care to protect girls’ feet. The biggest feature of the “Yawa Pita Loafer” is its overwhelming “softness” in addition to its lightness. The flexible, soft upper and deep instep silhouette gently hug the foot, providing a comfortable hold. In addition, the lightweight sole with excellent cushioning and flexibility reduces the burden on your feet, freeing you from stress such as heel slippage that often occurs with loafers. In addition, the soft insole fits snugly to your feet and has an arch-shaped cushion that prevents your feet from slipping forward and reduces the feeling of tightness in your fingertips. The surface of the insole is made of mesh and antibacterial material (BIO PROSPER), which prevents stuffiness and provides a clean feel. While it is highly functional, it also has a clean silhouette that makes your feet look beautiful. With a design that is not only light but also soft, it takes care of growing girls’ feet and supports a comfortable daily commute to school. Why not try the “Yawa Pita Loafer” as a new option for the spring entrance/admission season? *Sales figures for HAWKINS “washable loafers” and “maji light loafers” (accumulation period: January 2019 to January 2025)
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https://prcdn.freetls.fastly.net/release_image/74055/433/74055-433-35737569cf07ceaf889022c7c9507b64-1109×739.png BLACK
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https://prcdn.freetls.fastly.net/release_image/74055/433/74055-433-bd1e33c801b836a5c192912776cdedc8-1110×740.png SMOOTH BLACK Product number: HW10150 Color (from left): BLACK, DK.BROWN, SMOOTH BLACK Size: 22.0cm to 25.5cm (0.5cm increments) Price: 6,490 yen (tax included) ■What is ABC Mart Started in 1985 as Kokusai Boeki Shoji Co., Ltd., a trading company that imports and sells shoes and clothing. Our management policy since our founding has been “Universal quality at universal prices,” and in order to deliver shoes and other products directly to our customers, we have opened the shoe retail store ABC-MART.The ABC-Mart Group currently operates 1,081 stores in Japan, 316 stores in South Korea, 63 stores in Taiwan, 8 stores in the United States, and 5 stores in Vietnam. We will continue to aim to establish ourselves as a store brand that is recognized around the world.
https://prcdn.freetls.fastly.net/release_image/74055/433/74055-433-388c40352ecc936c1615bc17c7eb5b86-525×460.png Company name: ABC-Mart Co., Ltd. Representative: Minoru Noguchi Address: 19th floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Established: June 6, 1985 Business content: Retail of shoes, clothing, miscellaneous goods, etc., product planning, manufacturing and sales of shoes ＜Customer inquiries＞ Phone: 0120-936-610 Service hours: 10:00-17:00 (Weekdays Monday to Thursday)