Adastria Co., Ltd. A must-see for those who don’t want to compromise on “Oshikatsu fashion”!? “HARE”, which specializes in mode fashion, will start a new Oshi color project from March 13th (Thursday)

[Adastria Co., Ltd.] A must-see for those who don’t want to compromise on “Oshikatsu fashion”!? “HARE”, which specializes in mode fashion, will start a new Oshi color project from March 13th (Thursday) ​
Adastria Co., Ltd. Press release: March 6, 2025 A must-see for those who don’t want to compromise on “Oshikatsu fashion”!? “HARE”, which specializes in mode fashion, will start a new Oshi color project from March 13th (Thursday) We also distribute novelty items and limited edition shoppers
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-4810a2501ad65b1d6e7c41ceec4c3b40-1748×1240.jpg HARE, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “Good Community Co-creation Company”, will launch a color styling project titled “What’s your favorite color?” from March 13, 2025 (Thursday) at HARE stores nationwide and at the official web store and It will start at ST (and Esty). From the same day, stores will also be distributing limited-edition shoppers with five-colored clear pouches as novelty items. HARE, a fashion brand that sharply expresses a new sensation that combines culture and art, develops products based on the concept of “extraordinary in everyday life” targeting men and women in their 20s who are sensitive to trends. This project was implemented in response to the fact that the number of customers actually visiting HARE stores for “Oshikatsu” is increasing, and SNS posts with the theme of “Oshikatsu”, which has a high affinity with fashion, have been popular. In particular, at HARE, we express the Oshikatsu trend in fashionable fashion, and many customers do not want to compromise on fashion while “Oshikatsu”, and products that incorporate colors in distinctive materials and patterns are popular. This time, we have proposed color styling using 5 modern colors of red, purple, blue, green, and black that take advantage of HARE’s uniqueness, and we have prepared limited colors of popular products to match the project. ■Overview Publication date and time Thursday, March 13, 2025 Deployment channel HARE stores nationwide, official web store and ST (and Esty) Special site https://www.dot-st.com/hare/cp/harere41 *Released from Thursday, March 13, 2025 ■ “What’s your favorite color?” Styling details RED Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-2167fd56fd8952ed26ed7a4c8ccd275c-2000×2500.jpg BLUE
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-74e568ff2ba53bd3efd208f736468f94-2000×2500.jpg GREEN
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-d219637f31d5ba84fc44a3389acee227-2000×2500.jpg PURPLE
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-371eca84354fd4a9f2d8bf6bdc2745c3-2000×2500.jpg BLACK
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-6ab9be63c0f9a73c57b5253e1fa10d87-2000×2500.jpg ■Novelty details From March 13, 2025 (Thursday), customers who purchase 18,000 yen or more including tax at HARE stores nationwide (excluding some stores), official web store and ST will receive a clear pouch on a first-come, first-served basis. *You cannot choose the design. *First come, first served, until supplies last. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-b94941d2eb98580adb3726cfd1803ef1-1500×1800.jpg ■Limited shopper details Starting March 13, 2025 (Thursday), customers who purchase at HARE stores nationwide will receive a limited edition shopper on a first-come, first-served basis. *You cannot choose the color. *First come, first served, until supplies last.
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-80f07fe3c2e57f8cff1effdcd4e0dc3e-1499×1800.png ■About HARE
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-ab2be0dd16f170750665c3f6489dff42-1528×675.jpg Make your daily life bright and cheerful. Based on a detailed and cool monotone, we elegantly update everyday clothing. A mode brand that sharply expresses a new sense of fusion of culture and art. We have 30 stores nationwide targeting men and women in their 20s and 30s. (As of the end of February 2025) https://www.dot-st.com/hare/
https://www.hare.jp/ https://www.instagram.com/hare_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2523/1304-2523-37353387930d42a3c390970eb0d0e6e6-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on our mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/