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» Takihyo Co., Ltd. Using sustainable materials from the material circulation scheme “NO WASTE PROJECT” Granif x MUSTARD(TM) HOTEL SHIMOKITAZAWA collaboration product Starts sales from November 1, 2024

Takihyo Co., Ltd. Using sustainable materials from the material circulation scheme “NO WASTE PROJECT” Granif x MUSTARD(TM) HOTEL SHIMOKITAZAWA collaboration product Starts sales from November 1, 2024

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[Takihyo Co., Ltd.] Graniff x MUSTARD(TM) HOTEL SHIMOKITAZAWA collaboration product using sustainable materials from the material circulation scheme “NO WASTE PROJECT” Sales start from November 1, 2024 ​
Takihyo Co., Ltd. Press release: November 25, 2024 Graniph x MUSTARD(TM) HOTEL SHIMOKITAZAWA collaboration product using sustainable materials from the material circulation scheme “NO WASTE PROJECT” Sales start from November 1, 2024
https://prcdn.freetls.fastly.net/release_image/64593/65/64593-65-b4722172216599affc3fa99b5d2060a6-2400×1260.jpg Takihyo Co., Ltd., a textile trading company founded in 1751 (Headquarters: Nishi-ku, Nagoya, Representative Director and President and Executive Officer: Kazuo Taki), has adopted the material recycling scheme “NO WASTE PROJECT.” GREENING Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Sekiguchi) and GREENING Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, CEO: Sekiguchi) have developed products using sustainable materials from MUSTARD(TM) HOTEL, a culture hotel in Shimokitazawa operated by Masato) SHIMOKITAZAWA (Location: Setagaya-ku, Tokyo, hereinafter referred to as Mustard Hotel Shimokitazawa)” collaboration products will be on sale at Granif from November 1, 2024. The collaboration product that we have participated in the product planning this time is a part of the special
collaboration project “SHADOW IN MUSTARD (TM)” between Graniff and Mustard Hotel Shimokitazawa, and it features Graniff’s most popular original character “Shadow in Mustard (TM)”. We sell bed linen, room wear, cushions, etc. featuring the “Beautiful Shadow” graphic. Furthermore, as a special project, the “BEAUTIFUL SHADOW ROOM” where you can stay for a limited time at Mustard Hotel Shimokitazawa also uses goods made from our sustainable materials. We will continue to leverage our knowledge and “manufacturing capabilities” in all processes, from fabric planning and development to production and sales promotion, to work with a variety of companies, including those from other industries, to create new value. . Graniph Official Online Store SHADOW IN MUSTARD(TM)︎Special LP
https://www.graniph.com/other/shadow-in-mustard ■SHADOW IN
MUSTARD(TM)︎Main products *Price includes tax, available at Granif official online store and some Granif stores ・Bed linen (14,000 yen to 18,000 yen) ・Room wear (7,900 yen) ・Blanket (6,500 yen) ・Accent rug (5,500 yen) ・Accent cushion (3,900 yen) ・Chair pad (2,500 yen) ■What is NO WASTE PROJECT? NO WASTE PROJECT is a circulation system built on the concept of “not wasting anything.” Cutting scraps of fabric and old clothes that are generated when making apparel products are crushed back into fibers and re-spun to make yarn, fabrics, and products.We use cotton yarn, cutting scraps, and GRS-certified recycled PET bottles. We reduce the environmental impact by using polyester thread as a raw material in accordance with the item. NO WASTE PROJECT: https://takihyo.jp/materials/no-waste-project/ Image
URL: https://prcdn.freetls.fastly.net/release_image/64593/65/64593-65-282749eb9adb1daa20c8a949debb335a-978×676.png *The polyester material is made from recycled material that is separately GRS certified. ■Graniph Co., Ltd. Becoming the No. 1 graphics company that transmits IP to the world. With our brand mission of “Coloring the world with fun,” we aim to be a company that continues to be chosen by everyone involved in IP, including fans, creators/artists, and others. Official online store:
https://www.graniph.com Corporate website: https://graniph.co.jp ■MUSTARD(TM) HOTEL SHIMOKITAZAWA “Bringing new spice to Shimokitazawa, a sacred place for subculture where unique and diverse cultures coexist” MUSTARD(TM) HOTEL SHIMOKITAZAWA is not only a place to stay, but also a place to enjoy the city, valuing the organic relationships between people, people and the city, and people and culture. We aim to exist like a taste. 3-9-19 Kitazawa, Setagaya-ku, Tokyo Official website: https://mustardhotel.com/shimokitazawa/ ■GREENING Co., Ltd. “CULTURE DESIGN LAB” develops its business centered on domestic and international culture with the keyword “city planning based on a cup of coffee.” With an eye on Japan becoming a tourism-oriented nation, we aim to establish ourselves as a culturepreneur, and we produce and operate commercial facilities and restaurants, as well as produce PR and promotions for various brands and cultural fields. Company website: https://greening.co.jp/

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