Mash Holdings Co., Ltd. Japanese paper underwear UNDERSON UNDERSON Released 3 types of first collaboration items with stylist Naoko Okusa!

[Mash Holdings Co., Ltd.] Japanese paper underwear [UNDERSON UNDERSON] Released 3 types of first collaboration items with stylist Naoko Okusa! ​
Mash Holdings Co., Ltd. Press release: March 6, 2025 Japanese paper underwear [UNDERSON UNDERSON] Releases 3 types of first collaboration items with stylist Naoko Okusa! In addition to cup-in camisole, American slim cup-in tank, and voluminous sheer knit that are made of washi paper material and are not only comfortable to wear, but also have deodorizing, antibacterial, and quick-drying properties, we also sell custom colors for standard items , a lifestyle brand developed by Mash Style Lab Co., Ltd.
(Headquarters Chiyoda-ku, Tokyo/President Hiroyuki Kondo) with the concept of “healthy skin made with Japanese paper,” will be releasing 3 collaboration items and 1 bespoke color item for the first time with stylist Naoko Okusa from 19:00 on Monday, March 17, 2025. Sales will begin at the UNDERSON official online store
(https://undersonunderson.com/). In addition, a special collaboration item page will be available on the official online store from 12:00 (noon) today, March 6th (Thursday).
https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-621d986e1702cf2cca723e8c8f913184-1280×693.jpg ■Naoko Okusa×UNDERSON UNDERSON Together with stylist Naoko Okusa, we created three types: “Cup-in Camisole,” “Ameri Cup-in Tank,” and “Volume Sheer Knit.” In addition, regular bikini shorts, a standard item, will also be available in the same custom color so that they can be worn as a set with a cup-in camisole. This collection uses washi paper material and is not only comfortable to wear, but also has functions such as deodorizing, antibacterial, and quick-drying properties. ■Collaboration items UUWCT251190 Naoko Okusa x UNDERSON UNDERSON cup-in camisole
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https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-c7148ce4688ee2c3da550e538abb0b5c-2160×2700.jpg A camisole that beautifully shows off your unique body shape and reflects your skin beautifully, is a piece that focuses on the silhouette and length from the cup line to the back. It goes great with voluminous sheer knits. size：0,1,2 price：￥10,890 Color: light green (olive), red bean color (wine), ink color (black) UUWCT251588 Naoko Okusa x UNDERSON UNDERSON Ameri Cup In Tank
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https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-a059bd78050d5f8a28b3739554cc823b-2160×2700.jpg With the keyword “suitable for adults”, this tank top takes into account body-related points such as the fit of armpits and bust. This is an effortless American cup in tank with a cup. size：0,1,2 price：￥7,920 Color: white lily color (natural), ink color (black) UUMNT251189 Naoko Okusa x UNDERSON UNDERSON volume sheer knit Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-49caa1e0b99424f4cde6383fa1fa2bdc-3900×3900.jpg
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https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-7deb570eed45aaef25a31fbce92a0b1d-2160×2700.jpg A transparent, voluminous sheer knit knitted with the thinnest WASHIFABRIC(R) yarn. The boat neckline that barely falls out of shape gives off a feminine look. size：0,1,2 price：￥22,990 Color: Charcoal gray (charcoal gray), Edo gray (gray beige), ink color (black) UUWGG259542 Regular bikini shorts (custom color)
https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-e20284e1915eae8f90b7b6e0b60a315a-2160×2700.jpg Regular bikini shorts with a waist logo feature thin, soft elastic at the leg openings, so you can enjoy a stress-free wearing experience. size：0,1,2 price：￥4,730 Color: light green (olive), red bean color (wine), ink color (black) *All prices include tax ■Released today! Collaboration item special page
https://undersonunderson.com/Page/feature/2025/250306_influencer/?plan=UU250306influencer ■Store visit event held To commemorate the release of collaboration items, we will be holding a store visit event with Naoko Okusa in Tokyo and Nagoya. We will also provide styling advice during your stay. ・Isetan Shinjuku Store Main Building 3rd Floor Ma Lingerie UNDERSON UNDERSON LIMITED CONCEPT STORE [Date and time] Wednesday, March 19, 2025 18:00-20:00 [Location] Isetan Shinjuku Store Main Building 3rd Floor Ma Lingerie *LIMITED CONCEPT STORE period: March 19, 2025 (Wednesday) to March 25, 2025 (Tuesday) ・JR Nagoya
Takashimaya 4th floor Lingerie & relaxing UNDERSON UNDERSON LIMITED CONCEPT STORE [Date and time] Wednesday, April 2, 2025 17:00-19:00 [Location] JR Nagoya Takashimaya 4th floor Lingerie & relaxing *LIMITED CONCEPT STORE period: April 2, 2025 (Wednesday) to April 8, 2025 (Tuesday) *This is an event that does not require advance reservations. *Entry may be restricted when the venue is crowded. Thank you for your understanding.
https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-25ca8ddd78d7c0ce7ec3a9dc347d626e-626×626.jpg Official website limited fabric softener
https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-3be45b0f59284398e12c83786003fc39-626×626.jpg Visit event limited laundry liquid Customers who purchase over ¥25,000 (tax included) at the store event or over ¥15,000 (tax included) on the UNDERSON UNDERSON official website will receive an Eco Store product as a gift on a first-come, first-served basis. Please use the Eco Store items that Naoko Okusa uses regularly to care for UNDERSON UNDERSON. ■Store visit event: Laundry liquid 500ml ■Official website: Fabric Softner 500ml *The target amount must include collaboration items. *The number is limited, so it will end as soon as it runs out. ■Naoko Okusa’s Instagram live held To commemorate the release of collaboration items, Naoko Okusa’s Instagram Live will be held according to the schedule below. Date and time: March 18, 2025 (Tuesday) 20:00-20:30 Start Distribution account: @naokookusa ( https://www.instagram.com/naokookusa/) ■YouTube A collaboration item introduction video will be released on the channel below. MASH CHANNEL(https://www.youtube.com/channel) Release schedule: March 14, 2025 (Friday) 19:00 AMARC
CHANNEL(https://www.youtube.com/@amarcchannel) Release schedule: March 17, 2025 (Monday) 20:00 *Insta live and YouTube distribution are subject to change due to circumstances. Thank you for your
understanding. ■About sales and handling stores Sales start at 19:00 on Monday, March 17, 2025 ・UNDERSON UNDERSON Official Online Store (https://undersonunderson.com/) Sales start at 20:00 on Monday, March 17, 2025 ・USAGI
ONLINE(https://usagi-online.com/brand/undersonunderson/)
・ZOZOTOWN(https://zozo.jp/shop/undersonunderson/) Wednesday, March 19, 2025 to Tuesday, March 25, 2025 ・Isetan Shinjuku Store Main Building 3rd Floor Ma Lingerie UNDERSON UNDERSON LIMITED CONCEPT STORE Wednesday, April 2, 2025 – Tuesday, April 8, 2025 ・JR Nagoya Takashimaya 4th floor Lingerie & relaxing UNDERSON UNDERSON LIMITED CONCEPT STORE ■Naoko Okusa Profile
https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-0b5894fcb8ee132f962eec0284e64ae8-1800×2700.jpg Stylist Naoko Okusa While mainly styling for fashion magazines, newspapers, and catalogs, she is also active in event appearances and writing. In 2019, he launched a new media “AMARC” and also published a magazine “AMRAC magazine”. His new book, “Look, Touch, Face, Dress Yourself, and Live” (Magazine House) is also well received. @naokookusa ( https://www.instagram.com/naokookusa/)
@naokookusa_styling (https://www.instagram.com/naokookusa_styling/ ) @amarc_official (https://www.instagram.com/amarc_official/ ) ■UNDERSON UNDERESON
https://prcdn.freetls.fastly.net/release_image/18505/3155/18505-3155-182d6b4af4547a2f96ffa25aa2d0dcf1-3900×2600.jpg Debuted in August 2019 with the concept of “healthy skin made with Japanese paper.” We offer women’s, men’s, and baby items, with a focus on underwear and room wear that use the Japanese paper material “WASHIFABRIC(R)”, which makes almost everything that comes into contact with the skin. In addition, we offer a variety of products as a brand that supports your lifestyle, from universal everyday wear such as denim made with washi paper to household goods such as original detergents and utensils.