INTS It’s not the same JAPAN Co., Ltd. Desigual News Amelia Gray appears in the Spring/Summer 2025 campaig n!

【INTS It’s not the same JAPAN Co., Ltd.】 【Desigual News】Amelia Gray appears in the Spring/Summer 2025 campaign! ​
INTS It’s not the same JAPAN Co., Ltd. Press release: March 6, 2025 [Desigual News] Amelia Gray appears in the Spring/Summer 2025 campaign! Bold silhouettes and vibrant colors inspired by the 90s
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https://prcdn.freetls.fastly.net/release_image/50550/113/50550-113-5ea5adaf1bd81fdefa081fe2dbe39e66-1232×1541.jpg Desigual, a fashion brand from Barcelona, ​​once again appointed Amelia Gray for its Spring/Summer 2025 campaign titled “Funshion. Taken Seriously.” Witty and playful, the campaign combines the Barcelona brand’s signature style and humor to offer a unique glimpse into the fashion industry. • Iconic looks The new collection features sharp ’90s-inspired shapes and silhouettes, abstract prints and sexy sheer fabrics. Amelia Gray is back as the face of the campaign, channeling the effortless, bold attitude and confidence of supermodels who have made their mark in history. The looks featured in this collection incorporate the statement that Desigual has always stood for: “I love who I am” phrase, a two-piece set of a trompe l’oeil denim skirt and crop top, a form-fitting dress in a bright, summery green and blue gradient print, and a delicate black lace top and loose, flowy black pants that Amelia wore at her SS25 runway show in June 2024. Desigual develops fashion campaigns with unique and forward-thinking concepts that inspire powerful storytelling. This time, we invite everyone to the heart of the fashion world, where being photogenic is an art, and where the lines between reality and performance are blurred. The campaign combines high fashion with Desigual’s signature self-deprecating humor, making fun of both the industry and themselves, the very attitude that has made them one of the hottest brands of the moment. • Concept Inspired by the brazen energy of 90s supermodels, this campaign takes you behind the scenes. Follow Amelia Gray as she steps on set, shows off her looks, sips green tea lattes and embraces the absurdity of being a fashion superstar. Shot against a pristine white backdrop with every detail fine-tuned by hairstylists and make-up artists, the campaign spotlights BTS (Back The Stage) moments, capturing Amelia interacting with her team, speaking to the camera, and even taking selfies. Through an ironic lens, “Funshion. Taken Seriously” playfully exaggerates celebrity culture, internet slang, and the fashion world. Amelia doesn’t just pose, she’s the ultimate diva, checking herself out with a vintage digital camera, striking killer poses, and even sharing the set with her cat Desi. From the quirky items in her bag to her exaggerated pre-shoot rituals, every moment is an inside joke wrapped in high-fashion styling. • THE COLLECTION
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https://prcdn.freetls.fastly.net/release_image/50550/113/50550-113-c12b8ec669919291caf762b37d620495-1208×1509.jpg • About Desigual An international fashion brand founded in Barcelona in 1984. Known for its unique and unique items, it aims to bring positivity to people who want to express their best selves. Currently, the company has more than 2,600 employees and sells six product categories: women’s, men’s, children’s, accessories, shoes, and sports through 109 countries, 10 sales channels, and 393 brand stores.