Columbia Sportswear Japan Co., Ltd. In celebration of International Women’s Day, hiking wear with a portion of sales donated is now available T.T.G.B. Collection ~Thanks to Gert Boyle Collection~

[Columbia Sportswear Japan Co., Ltd.] In celebration of International Women’s Day, hiking wear is now available for which a portion of the sales will be donated T.T.G.B. Collection ~Thanks to Gert Boyle Collection~ ​
Columbia Sportswear Japan Co., Ltd. Press release: March 7, 2025 In celebration of International Women’s Day, hiking wear with a portion of sales donated is now available T.T.G.B. Collection ~Thanks to Gert Boyle Collection~ Printed with a message from Gart Boyle, a Colombian tough mother who is a shining role model for women in the outdoor industry
https://prcdn.freetls.fastly.net/release_image/75300/137/75300-137-3a55067a060026f570ca28a0254065ef-1240×620.jpg Since its founding in 1938, Columbia (Columbia Sportswear Japan Co., Ltd., 7F, 6-27-30 Shinjuku, Shinjuku-ku, Representative: Massimo Lazzari) has been offering highly original and innovative outdoor wear.To celebrate International Women’s Day, they will be releasing T-shirts and towels that can be used for hiking as part of the T.T.G.B. Collection (Thanks to Gert Boyle Collection), for which a portion of the sales will be donated. Gert Boyle, the daughter of Columbia’s founder and a stay-at-home mom turned business owner, led the brand in an era when the outdoor industry was male-dominated, and grew Columbia into a global outdoor brand through groundbreaking product development. In the 1980s, she appeared in advertisements and gained attention as a role model for female leaders. Through her own experience raising children and her perspective as a housewife, she established Columbia’s brand philosophy, which includes creating products that allow the whole family to enjoy the outdoors and a management model that emphasizes reasonable prices. He also created innovative systems that still influence the product development of many brands today, such as multi-pocket fishing vests and 3-in-1 jackets. Because Columbia is a brand that has grown under her leadership, International Women’s Day is celebrated as a day to support women’s diverse ways of living, aiming to create a world where women can enjoy the outdoors safely and freely. This collection features two types of T-shirts printed with Gert Boyle’s message: Hike it, you’ll like it. (Translation: Hike it, you’ll like it.) and tenugui towels printed with a beautiful gradation of yellow, the color of the mimosa flower, which is the symbol color of International Women’s Day, and purple, which symbolizes justice and dignity. A portion of the sales will be donated to the YWCA of Japan. It will go on sale from Friday, March 7, 2025 at Columbia directly managed stores nationwide and the official website
(https://www.columbiasports.co.jp/shop/e/ewday/).
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https://prcdn.freetls.fastly.net/release_image/75300/137/75300-137-04b2f259f31c8a1d745307e87ac71a26-1250×1500.jpg Hike it, you’ll like it. (Translation: If you walk in the mountains, your heart will be satisfied.) One of Gert Boyle’s famous quotes. This is not just a word that encourages hiking and mountain climbing, but also conveys the importance of “taking the first step.” You may feel lost, anxious, lack confidence in yourself, or be reluctant to try new things. However, if you actually start walking on an unfamiliar mountain path, you will find new scenery and discoveries, and before you know it, they will become a part of you. That’s how Gert Boyle himself paved his way. These words embody the belief that one can expand one’s potential by taking on challenges, and remain a message of encouragement to many women today. Product name T.T.G.B. Short Sleeve Tee Product number PL1383 Material High stretch polyester single jersey (100% polyester) Technology ・Columbia’s unique moisture absorption and quick drying function OMNI-WICK (Omni Wick) ・Columbia’s unique sun protection function OMNI-SHADE UPF50 Size S,M,L,XL Price ¥5,500 (tax included) Color 011(Shark), 278(Dark Stone), 548(Dusty Iris)
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https://prcdn.freetls.fastly.net/release_image/75300/137/75300-137-db31ecb61dd720bb0d713e3f8084b9e8-1250×1500.jpg Product name T.T.G.B. Tenugui Product number PU2619 Material Cotton (100% cotton) Features ・Cotton material with excellent water absorption and quick drying properties ・Machine washable ・Useful in a variety of ways while hiking, such as sweat stoppers, first aid, hair turbans, and wrapping small items ・Beautiful gradation print that interweaves yellow, the color of the mimosa flower, which is the symbol color of International Women’s Day, and purple, which symbolizes justice and dignity Size One Size Length=90cm Width=33cm Price ¥2,860 (tax included) Color 548(Dusty IrisMarble) ■Who is Gert Boyle Nicknamed “Tough Mother,” she followed in the footsteps of her father and husband, the founders of Columbia, and grew Columbia into a global brand. He continued to be the spiritual pillar of Planned until his death at the age of 95, appearing in advertisements himself in the hope that as many people as possible could enjoy the outdoors. ■WEBSITE
https://www.columbiasports.co.jp/shop/e/ewday/ ■About donation destination: Japan YWCA Public Interest Incorporated Foundation YWCA (Young Women’s Christian) Founded in England in 1855, the Association is an international NGO that promotes women’s participation in society by bringing together women from all over the world, transcending language and cultural barriers. We are now active in over 100 countries and regions including Japan. Japan YWCA website:
https://www.ywca.or.jp/
＜Customer inquiries＞ Columbia/ Columbia Sportswear Japan Co., Ltd. Toll free: 0120 – 193 – 803 Reception hours: Monday-Friday
10:00-12:00, 13:00-18:00 (closed on Saturdays and Sundays)
https://www.columbiasports.co.jp