New Era Japan LLC New Era Sendai will open on Friday, April 25th on the 3rd floor of the Sendai PARCO main building.

[New Era Japan LLC] New Era Sendai will open on Friday, April 25th on the 3rd floor of Sendai PARCO Main Building ​
New Era Japan LLC Press release: March 7, 2025 New Era Sendai will open on Friday, April 25th on the 3rd floor of Sendai PARCO main building.
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-50ca56aed9ea633fe5e0855eaf5a192e-3900×2193.jpg New Era, a global sports and lifestyle brand, will be located on the 3rd floor of the Sendai PARCO main building with the brand NEW ERA(R) SENDAI will open on Friday, April 25th. Tona opens its first store in the Tohoku region This store includes carefully selected headwear and available only at directly managed stores We offer a comprehensive range of products including apparel, bags, and golf items. We also have kids items You can enjoy shopping with your family. The exterior and interior of New Era Sendai will be completely covered, just like New Era Osaka Umeda, which will open on Thursday, March 27th. The light gray walls and floor, and wood-grained shelves give it a clean, open feel. To commemorate this opening, we will be releasing 5 types of New Era Sendai limited caps. [Item lineup] *All prices include tax [Pre-curved 59FIFTY(R)] 6,600 yen
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https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-40a4a8910d1b22945587caeec71472c4-2500×2500.jpg Under Visor
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-642dbfe4802fc5ca47c3fd847eff0880-2500×2500.jpg Back
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-3d8a56f6c81f05699191f0839a56e83d-2500×2500.jpg The coloring depicts “beef tongue”, one of Sendai’s local delicacies, on a plate. Anda – The visor is decorated with pink before baking, and the visor is decorated with brown after baking. Front panel The New Era logo is embroidered on the back, and the place name “Sendai” is embroidered on the rear with a handwritten logo. [Pre-curved 59FIFTY(R)] 6,600 yen each (1)
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https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-7268ef8135fd9391f6caf62ab90858e9-2500×2500.jpg
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-25162e702562360f29892edcfff069a9-2500×2500.jpg Under Visor
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-1f27a991f28009d04e97fb61eb886789-2500×2500.jpg Back (2)
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-e241da93cdafcf5e7d26fe351085ad74-2500×2500.jpg
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-5dab7525327c10fdaf42a768474ffecb-2500×2500.jpg Inspired by the heavy iron black lacquered armor worn by Date Masamune, the Sengoku warlord who built Sendai Castle It is
characterized by its original coloring and pins that imitate the foil-stamped crescent-shaped placket that was attached to the helmet. The base is a two-tone design with navy on the front panel and black on the visor. Point gold at key points The under visor expresses the bright yellow color of the thread used in the armor. On the front, there is a San Francisco Jazz team featuring players from Riverside, Sendai’s sister city in the United States. We have two types available: one with the Ianz logo and the other with the New Era logo. [9THIRTY(TM)] 4,620 yen each
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-9e11032c4d7ab22756fc52d93882b35a-2500×2500.jpg
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-71bc7166333fd49fb05836e0da835944-2500×2500.jpg Based on two tones of off-white x brown and navy x black, the place name “Sendai” and new eras The simple design is embroidered with the flag logo in gold and orange, making it a great souvenir or travel memory It is also recommended as a side dish. [Store limited original patch service] The limited original patch service offered at all New Era stores was also carried out at New Era Sendai I will. Either on the light panel of the headwear you purchased or the center of the rear panel We will crimp the patch (1,100 yen including tax) on the spot. The pattern of the New Era Sendai limited patch is inspired by the crescent-shaped placket that was attached to Date Masamune’s helmet Because the planet and the city of Sendai are said to be the “City of Forests,” Date Masamune’s family crest is expressed in a tree motif. It has a design that combines a certain trifecta.
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https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-7b53c85ad103194c948845c932ef932a-2500×2500.jpg Eligible products: Headwear purchased at New Era Sendai *Various licensed products (including collaboration models) such as MLB, NBA, NFL, etc. are not eligible. Details Please ask the store staff for details *Depending on the fabric or design of the headwear, we may not be able to accept it Fee: 1,100 yen (tax included) *Please note that we cannot accept purchases of patches only For other precautions, please check the New Era official website for details
https://www.neweracap.jp/blogs/in-store-services/patch-service [Novelty] Limited to New Era Sendai on a first-come, first-served basis for customers who purchase over 16,500 yen including tax at New Era Sendai We will give you a standard bandana (not for sale).
https://prcdn.freetls.fastly.net/release_image/15945/314/15945-314-2aafdf5531be6fcc3aff494d01e39c2b-978×978.jpg *Image is for illustrative purposes *Please note that it will end as soon as it runs out *Contents may change without notice [NEW ERA(R) SENDAI Store Information] Opening date: Friday, April 25 Location: Sendai Parco Main Building 3F Address: 1-2-3 Chuo, Aoba-ku, Sendai, Miyagi Prefecture Business hours: 10:00 – 20:30 Store Official