Gunze Co., Ltd. Gunze BODY WILD “boxer shorts that achieved carbon negative” and “ParalymArt collaborati on boxers” won the Social Products Award 2025 Social Products Award

[Gunze Co., Ltd.] Gunze BODY WILD “boxer shorts that achieved carbon negative” and “Paralin Art collaboration boxers” won the Social Products Award 2025 Social Products Award ​
Gunze Co., Ltd. Press release: March 7, 2025 Gunze BODY WILD “Boxer shorts that achieved carbon negative” and “Paralin Art Collaboration Boxers” won the Social Products Award 2025 Social Products Award. Gunze Co., Ltd. (Headquarters: Kita-ku, Osaka, President: Toshiyasu Saguchi)’s men’s underwear brand BODY WILD has won the Social Products Award at the Social Products Awards 2025 sponsored by the Social Products Promotion Association for two projects: “Carbon Negative Boxer Shorts” and “Paralyn Art
Collaboration Boxers.”
https://prcdn.freetls.fastly.net/release_image/23550/673/23550-673-2274e872aac22c28d7471ad307b8d404-3544×1418.jpg ■Introduction of award-winning projects 1. Wear it and think about the future of the environment. “Gunze BODY WILD boxer shorts that achieved carbon negative”
https://prcdn.freetls.fastly.net/release_image/23550/673/23550-673-34afb1e62bc56fb74358e4d8e828fdb3-3545×1182.jpg These boxer shorts are carbon negative and were created by offsetting greenhouse gases emitted during underwear manufacturing through our group’s greening business. As environmental awareness increases, efforts to minimize the environmental impact of products as a whole are attracting attention, and we have created a product that is both comfortable to wear and eco-friendly. Innovative underwear that embodies our commitment to proactively addressing environmental issues with an eye toward a sustainable future. Carbon negative boxer shorts *Target products: “BODY WILD” 3D-molded 3D-MADE boxers and cut-off (R) boxers Excludes some (printed products)
https://prcdn.freetls.fastly.net/release_image/23550/673/23550-673-3fb46e8265bf610bcac34496712cd0fa-443×199.jpg Special site for carbon negative boxer shorts
https://www.gunze.jp/bodywild/topics/kankyo/ Judge comment The company is highly praised for achieving carbon negative and achieving concrete environmental conservation results in response to sustainability issues in the apparel industry. It is wonderful that consumers can easily contribute to reducing CO2 emissions by experiencing the high quality of the products they purchase. Being the first company in Japan to receive CARE certification further improves the credibility of the brand and strongly impresses the company’s commitment to social responsibility. Communication through report writing, news releases, and product packaging will also serve as a multifaceted communication strategy that will lead to raising consumer awareness. The influence of a well-known manufacturer’s efforts in carbon offset is
significant, and this product is one that many people want to know about as a model case in which the purchase of underwear can contribute to society. ​■Introduction of the award-winning project 2. Make someone’s dream come true with boxer shorts you wear every day “Gunze BODY WILD x Paralym Art Collaboration Boxer”
https://prcdn.freetls.fastly.net/release_image/23550/673/23550-673-bcd883501fc80c6296c4d3e418743be1-3544×1182.jpg BODY WILD’s boxer shorts empathize with the philosophy of Paralym Art (Organization for the Promotion of Independence of Persons with Disabilities), which aims to create a world where people with disabilities can achieve their dreams through art, and support this goal. By providing the product itself as a canvas, we are expanding the circle of support through art. We contribute to the realization of a cohesive society by disseminating the talents of artists to society and using a portion of the proceeds to support people’s daily lives. This is a special piece that combines design and comfort. In the past two collaborations, we have developed a lineup of boxer shorts for men and women that incorporate the “works” of a total of 12 unique artists. The third collaboration is scheduled to be released in April 2025. BODY WILD x Paralym Art Special Page
https://www.gunze.jp/bodywild/topics/paralymart/ Judge comment As an ethical initiative for a major company’s main brand, this project is likely to catch the attention of many consumers and has the potential to encourage a change in daily awareness. It is a product that is chosen not only for its social appeal but also for its design, and it can be said that it reaches a diverse range of people, including the fact that it has a women’s model. In addition to using paper packaging, product development that utilizes the talents of artists with disabilities is a great way to consider both the environment and society. Furthermore, the comfort achieved through a unique
manufacturing method is a major benefit for consumers, and the design is excellent, with a clear sense of art. As a product that is both socially responsible and functional while being conscious of sustainability, we hope to see further development in the future.
https://prcdn.freetls.fastly.net/release_image/23550/673/23550-673-1ee67bbeb3452f421ede8cce08b39913-220×191.jpg About Social Products Awards A general term for products and services that are kind to people and the earth, such as “eco (environmentally friendly),” “organic,” “fair trade,” “donation (donation through a portion of sales),” “increasing local vitality,” “inheriting and preserving traditions,” “supporting people with disabilities,” and “recovery support.” This is Japan’s first award system that evaluates both social and commercial aspects by highlighting actions and organizations that connect consumers to create a sustainable society. It started in 2012 and will be held for the 12th time at SPA2025. https://www.apsp.or.jp/socialproducts/ ■Sales Information Currently on sale at Gunze’s official mail order “GUNZE STORE”, directly managed stores nationwide, and other locations. ■BODY WILD brand site https://www.gunze.jp/bodywild/