PVH Japan LLC Tommy Hilfiger selects Jisoo for Spring 2025 campaign, ushering in a new era of women’s wear

[PVH Japan LLC] Tommy Hilfiger hires Jisoo for Spring 2025 campaign, ushering in a new era of women’s wear ​ PVH Japan LLC Press release: March 7, 2025 Tommy Hilfiger hires Jisoo for Spring 2025 campaign, ushering in a new era of womenswear The global superstar unveils a new style for women, with a balance of understated elegance and timeless urbanity
https://prcdn.freetls.fastly.net/release_image/10635/254/10635-254-b0726c83f4866f2fe01857fce77ee53f-3900×2600.jpg Tommy Hilfiger, an American global lifestyle brand, will announce a style expression for women by appointing style icon Jisoo as the face of the brand’s Spring 2025 campaign. Dressed in a classic preppy style with soft tailoring, JISOO brings a natural freshness to the brand’s classic American style, proving that confidence is best expressed with humility. “My style has always been evolving, and working with Tommy Hilfiger was a defining part of that growing journey. This collection combines American tradition with sophisticated simplicity, making me feel comfortable, strong, and completely myself. I love how each piece fits into my everyday life and allows me to express myself at all times, and I’m thrilled to bring that spirit to this campaign,” said Jisoo.
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https://prcdn.freetls.fastly.net/release_image/10635/254/10635-254-b9d3bf59c0c13806536763aba778666e-1929×2700.jpg “I’ve always been inspired by new culture-defining women, and Jisoo is the perfect embodiment of this movement. Jisoo brings a fresh, global perspective to our Americana style, making her the ultimate Tommy woman of today,” said Tommy Hilfiger. Jisoo wore items from both the Spring 2025 collection and the collaboration capsule “Sofia for Tommy” with style icon Sofia Richie Grainge, introducing the brand’s essential items. A nod to Tommy Hilfiger’s deep love for the seaside lifestyle, classic henley tops and flared miniskirts feature Breton stripes, while cropped navy blazers are embellished with gold buttons. This classic tailored style has softened lines and a more flowing silhouette for a relaxed, oversized fit. Timeless, confident and with a sophisticated twist, preppy style for the modern woman. Image
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https://prcdn.freetls.fastly.net/release_image/10635/254/10635-254-745aa2d4b3dfdd7d4d1f5c6ce84ed7ef-1690×2366.jpg With her powerful presence and unwavering poise, Jisoo makes her third appearance in a Tommy Hilfiger campaign, having debuted as a brand ambassador during the Fall 2024 season and headlined the brand’s New Year’s that same year. Jisoo, one of the stars representing the 21st century, has built a remarkable career as a singer and actor after debuting with the K-Pop supergroup BLACKPINK. The pop culture icon attended the Tommy Hilfiger Spring 2025 show at NYFW. He also appeared in the Korean drama “Newtopia” in 2025, and continues to expand his influence through these activities. #TommyHilfiger, @TommyHilfiger, @Sooyaaa__ [Tommy Hilfiger Women] http://tom.my/6008LLvjK [Contact information] Tommy Hilfiger Customer Service TEL: 0120-266-484 https://japan.tommy.com/