[Released on Tuesday, March 11, 2025] Limited collection “PACK YOUR ADVENTURE” by Spanish brand “BOBO CHOSES” teamed up with “Olend”
BOBO CHOSES JAPAN Co., Ltd. Press release: March 11, 2025 [Released on March 11, 2025 (Tuesday)] Limited collection “PACK YOUR ADVENTURE” by Spanish brand “BOBO CHOSES” teamed up with “Olend”
https://prcdn.freetls.fastly.net/release_image/128437/12/128437-12-a7f1eb54dfd56fd8c4b67cf3797b2d19-2025×2700.jpg “BOBO CHOSES” will be releasing “PACK YOUR ADVENTURE”, a collaboration collection with bag brand “Olend” from Barcelona, Spain, from March 11, 2025 (Tuesday). Introducing a limited edition bag collection that combines design and functionality to suit various everyday situations. This collection will be on sale at BOBO CHOSES Omotesando, BOBO CHOSES, Ölend official stores, and the official online shop. This collaboration was born out of a shared vision to create high-quality, versatile products that inspire a sense of playfulness and adventure, while also respecting the global environment. Made from lightweight, water-repellent OEKO-TEX(R) STANDARD 100 certified nylon that meets quality and chemical safety standards. BOBO CHOSES’ colorful and imaginative designs are combined with Ölend’s simple, functional aesthetics to create a collection that can be enjoyed by both children and adults. It’s practical, yet perfect for adding adventurous style and colorful accents. This time, we are announcing a 4-inch bag that is easy to use and has excellent durability. Adjustable straps allow use as a backpack, tote or crossbody bag. The iconic Ona Soft Bag has been updated with two bold designs. Available in two colors: colorful prints and eye-catching color block designs, and is made from lightweight, water-repellent nylon. Additionally, it can accommodate up to a 17-inch laptop. The Micro Ona Soft Bag is compact yet eye-catching with bright color blocks and has an interior zippered pocket, making it perfect for daily use. We will also be offering the “Small Ona Soft Bag,” which features a horizontal design and bright prints. Adriana Dumon, founder of BOBO CHOSES, said, “Our
collaboration with BOBO CHOSES allowed us to incorporate playful bold colors and prints that are new to us into our bags.” Adriana Speralba said, “This collaboration was born out of mutual respect and went smoothly. I believe that our shared values enriched the project.” LOOK
https://prcdn.freetls.fastly.net/release_image/128437/12/128437-12-f1e55b10cd8346d772cac17aa5659994-1977×850.png
https://prcdn.freetls.fastly.net/release_image/128437/12/128437-12-1a4ccc1a2b2db0843bb9803d79e185de-1977×846.png PRODUCT
https://prcdn.freetls.fastly.net/release_image/128437/12/128437-12-b6507d785c48fc9445804dd6230a425b-997×649.png Ona Soft Bag PRICE: ¥19,800 (tax included)
https://prcdn.freetls.fastly.net/release_image/128437/12/128437-12-e3fdf45393f561f9318487fbfe24231b-997×650.png Micro Ona Soft Bag PRICE: ¥16,500 (tax included)
https://prcdn.freetls.fastly.net/release_image/128437/12/128437-12-0e013982724a85a1d056eb22724c1483-990×650.png Small Ona Soft Bag PRICE: ¥18,700 (tax included) ABOUT BOBO CHOSES Official Japan Instagram: @bobochoses_japan Official Instagram: @_bobochoses_ Official HP:https://bobochoses.com/ Official
LINE：https://page.line.me/?accountId=401zegnr Established in 2008. A Spanish brand of children’s and adult clothing that leads the industry with sustainable and unique designs. We operate with approximately 800 business partners in 48 countries and provide products through retail, wholesale, and e-commerce as our main distribution methods. We were all children once. That’s why everyone can relate to the
“playfulness,” “curiosity,” “innocence,” “fun of nonsense,” “creativity,” “imagination,” and “sense of humor” that are all part of BOBO CHOSES’ DNA. BOBO CHOSES enjoys creating playful clothing and accessories that babies, children, and adults alike can enjoy. The collection tells a vibrant, unique and moving story through bold colors, fun prints and comfortable shapes. BOBO CHOSES is a lifestyle brand that designs, sources, creates and sells products that provide value to customers, people, communities and the environment. In 2023, we established a Japanese corporation, BOBO CHOSES JAPAN, and began full-scale expansion in Japan. ▪VISION Creating a more creative and fun-filled world for children, adults and families around the world ▪MISSION Enjoy life as you grow older…To be the only brand that offers new products and services for creative children and adults around the world, as well as entire families, who want to break out of routine and boredom in this digital age. ▪VALUES Happiness / Creativity / Community / Integrity ▪COMMITMENT As a responsible action with an awareness of social contribution and environmental issues, we strive to minimize the environmental impact of manufacturing and continue to improve the sustainability of our production processes. We aim to create products that are kind to the earth by replacing raw materials with materials that have less impact on both nature and human health Ölend Official Instgram:@olend_backpacks Ölend is a Barcelona-based brand born from a passion for craftsmanship, functionality and timeless design. What started with three friends in their living room with a roll of fabric and a bold idea has grown into a global brand beloved by urban adventurers around the world. At Ölend, we believe that a bag should be more than just an accessory, but a companion for your daily journey, creating high-quality, versatile designs that combine practicality with a unique aesthetic identity. Inspired by adventure and movement, Ölend bags are made for people who seek beauty, durability and adaptability. Ölend is also committed to sustainability, prioritizing responsible production, the use of recycled materials, and limited production to avoid
overproduction. All Ölend bags are designed in Barcelona, carefully crafted and ready to accompany you on your next journey. Contact information Bobo Shows Omotesando ADRESS: 4-4-9 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 090-6006-0420
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