Sanyo Shokai Co., Ltd. A new product to replace coats for the shorter spring and early summer seasons. “100 Years Coat Trench Gilet Model” released in March

[Sanyo Shokai Co., Ltd.] A new product to replace coats for the shorter spring and early summer seasons. “100 Years Coat Trench Gilet Model” released in March ​ Image
URL: Sanyo Shokai Co., Ltd. Press release: March 12, 2025 A new product to replace coats for the shorter spring and early summer seasons. “100 Years Coat Trench Gilet Model” released in March First gilet type of “100 Years Coat” March 12, 2025 Image
URL: https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-07a4708592cbeb06903651947a426225-374×132.jpg SANYO COAT, a coat specialty brand developed by Sanyo Shokai, has launched the “100 Year Coat Trench Gilet Model”, the first gilet type of “100 Year Coat” for the shortening spring to early summer season, from the “100 Year Coat”, which is made in Japan with particular attention to materials and sewing. Sales began in early March at online stores. The “100 Year Coat Trench Gilet Model” pursues a balance that retains the characteristics of an authentic trench coat while also being able to be worn casually. By using a uniquely developed fabric that interweaves hollow fibers, it is approximately 30% lighter than the fabric of the existing “100 Year Coat,” and by eliminating specifications such as epaulettes, it is both light and easy to wear. A long gilet with a light finish that can be easily worn instead of a coat from spring to early summer. Production is carried out at Sanyo Sewing Aomori Factory (Shininohe Town, Aomori Prefecture), a company that has been specializing in coats for 56 years, applying optimal handwork in each process from sewing to finishing press.
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-fde943c1333c8ba86cdfe243c2d53384-1019×845.jpg New product for spring to early summer “100 Year Coat Trench Gilet Model” ■Development background Court strategy for the short-term spring season Sanyo Shokai is promoting new product development and sales plans starting in 2024 in order to respond to climate change and actual consumer needs. We will adopt a new calendar that shortens the demand period for spring items from three months to two months (March-April), and will develop a short-term decisive coat item strategy for spring 2025. While reducing company-wide production of spring coats, we have strengthened our lineup of gilets, short coats, and blousons. We will also promote weight reduction by adopting lightweight materials and reviewing specifications. Through this, we aim to expand the variety of easy-to-wear products suitable for spring and early summer, and to respond in detail to consumer needs based on actual demand. Due to popular demand for the short length of the 100 Year Coat, a new model for spring has been developed Established over 80 years ago, Sanyo Shokai’s original brand “Sanyo Coat” continues to propose coats that meet the needs of consumers, and in 2013, it launched the “100 Year Coat,” which embodies our company’s commitment to manufacturing. Currently, the “100 Year Coat” series sells a total of 16 types for men and women, focusing on the universally styled trench and balmakhan coats. In the fall/winter season of 2024, we will introduce the first short-length model of the “100 Year Coat” in anticipation of global warming trends. We were able to achieve sales results that exceeded our initial plans. In response to this, Sanyo Coat has decided to develop a new model of the 100 Year Coat for spring 2025. ■ “100 Year Coat Trench Gilet Model” Product Features The “100 Year Coat” is a coat that we have been developing since 2013, embodying our commitment to manufacturing with the aim of creating a coat that will be loved for a long time, transcending generations. “100 Year Coat” to be released this time The “Trench Gilet Model” is the first new gilet-type model of the “100 Year Coat” aimed at the increasingly short spring to early summer weather. We sought to find a balance that maintains the
characteristics of an authentic trench coat while also being able to be worn casually. While maintaining an authentic look with its long length and high-density weave, it is approximately 30% lighter than the existing “100 Year Coat” fabric by using a uniquely developed fabric that interweaves hollow fibers. Furthermore, by omitting specifications such as epaulets (epaulettes), we have achieved both lightness and ease of wear. It has a light finish that can be worn easily in place of a coat, and is designed primarily for women. Production is carried out at Sanyo Sewing Aomori Factory, a factory that has been specializing in coats for 56 years, applying optimal handwork in each process from sewing to finishing press (ironing). “100 Year Coat Trench Gilet Model” Product Points 1. [Design]: Arrangement of an authentic trench coat into a gilet 2. [Material]: 30% lighter with hollow fiber and a high quality feel 3. [Production]: Produced at Sanyo Sewing Aomori Factory, which has been specializing in coats for 56 years, applying optimal handwork in each process from sewing to finishing. Features 1. [Design] An authentic trench coat arranged into a gilet The design is a gilet type without the sleeves of a trench coat. We sought to find a balance that allows you to wear it casually while maintaining an authentic atmosphere. The long length and natural A-line silhouette create an elegant drape that brings out the beauty when worn. By omitting the epaulettes, chin flap (*1), and umbrella yoke on the back, it is lighter and easier to wear. Image
URL: https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-8279a46d7bbdca563815db5610ecf9d2-999×765.jpg Pursuing a balance that allows you to wear it casually while maintaining the atmosphere of an authentic trench (*1) A belt that fastens around the neck to prevent wind from entering the collar 2. [Material] Hollow fiber achieves both 30% weight reduction and high quality feel Adopts independently developed high-performance fabric (*2). By using Aerocapsule, a hollow polyester fiber for the weft, and supple extra-long staple cotton for the warp, we have achieved a weight reduction of approximately 30% compared to the conventional 100 Year Coat fabric. Furthermore, by making full use of high-density weaving technology, it is both lightweight and luxurious. This revolutionary material is lightweight and maintains a quality feel comparable to the cotton gabardine fabric used in authentic trench coats. The treatment makes it durable and water repellent. (*2) The fabric of the “100 Years Coat Trench Gilet Model” to be released this time is the same independently developed fabric as the fabric of “100 Years Coat Iki SUI”, which was developed for the purpose of weight reduction and will be on sale from spring 2023 3. [Production] Produced at our own domestic factory that has specialized in coats for 56 years Production is carried out at Sanyo Sewing Aomori Factory (Shinohe Town, Aomori Prefecture), a company that has been
specializing in coats for 56 years, applying optimal handwork in each process from sewing to finishing press (ironing). The ideal is a silhouette where the fabric falls neatly from the shoulders to the hem without distortion or stagnation. The collar area, button attachment, etc. are all done by hand by craftsmen to ensure high quality, paying close attention to detail.
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-17e1b48bc8f8504d7417d2627b655748-1955×1304.jpg Sewing with trained force ■Product overview
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-569e95c390bf8fe148783b87743f424d-1200×1799.jpg “100 Years Coat Trench Gilet Model” Brand: Sanyo coat Product name: 100 years coat trench gilet model Number of models: 1 model (women’s) Price including tax: 99,000 yen Color: 1 color beige Outer material: 70% cotton, 30% polyester (durable water repellent) Size: 2 sizes: 36 and 38 Length: No. 36 112cm, No. 38 115cm Release date: On sale from Wednesday, March 5, 2025 ■Sales route The “100 Year Coat Trench Gilet Model” will be sold for a limited time at select department stores and commercial facilities, including the 6 SANYO Coat stores, the official SANYO Coat brand website and store within the SANYO ONLINE STORE, the official Sanyo Shokai online store. 1. Store “Sanyo Coat” section ・SANYO ESSENTIALS Nihonbashi Takashimaya S.C. Store (New Building 3rd Floor) Chuo-ku, Tokyo ・SANYO ESSENTIALS Daimaru Tokyo store (6th floor) Chiyoda-ku, Tokyo ・SANYO ESSENTIALS JR Nagoya Takashimaya store (6th floor) Nakamura-ku, Nagoya City, Aichi Prefecture ・SANYO ESSENTIALS Hanshin Umeda Main Store (4th floor) Kita-ku, Osaka City, Osaka Prefecture ・Sanyo Yamacho Tokyo Midtown Hibiya store (2nd floor) Chiyoda-ku, Tokyo ・Sanyo Yamacho Iki Tokyo Midtown Yaesu store (1st floor) Chuo-ku, Tokyo Other pop-up shop stores Publication page URL
https://store.sanyo-shokai.co.jp/blogs/pages/sc-shoplist ２. E C “SANYOCOAT” brand official website & store
https://store.sanyo-shokai.co.jp/pages/sanyocoat ■About the production factory “Sanyo Sewing Aomori Factory” Our subsidiary. This is a domestic factory that has been specialized in coats for 56 years (founded in 1969), producing coats, which is one of our founding items, and which will celebrate our 80th anniversary in 2023.It is a domestic factory that can be said to be the backbone of our
manufacturing. In addition to producing our own products, our technology for accurately sewing and finishing coats, which requires a large number of steps, has also received orders from select shops and other apparel manufacturers in recent years, and our technology for producing trench coats made from cotton gabardine has received high praise.
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-7a03106fba382da84b497a2cb83f2dcb-2010×1436.jpg Sanyo Sewing Aomori Factory Technical commitment/strength:At Sanyo Sewing Aomori Factory, our ideal is a silhouette in which the fabric falls neatly from the shoulder to the hem without distortion or stagnation.To express this silhouette, we emphasize three processes: pattern (design), sewing, and finishing (ironing). By combining all the factory technology accumulated over 56 years of specializing in coats, we create a piece that exudes an aura. Latest trends:In February 2021, we established a production system that meets recent demands by investing in multiple facilities and adding new R&D functions. We are working to produce products that go beyond trench coats, such as in-house production of down coats and the development of new items. Official website
https://www.sanyo-factories.jp/sewing.html ■About “100 Year Coat” “100 Year Coat” is a Japanese-made coat that has been available since 2013, embodying the commitment to manufacturing by Sanyo Coat, a brand specializing in coats, with the aim of creating “coats that will be loved for a long time, transcending generations.” Focusing on the universal style of trench and balma carn, the outer material is made of gabardine material woven from high quality Giza cotton with durable water repellent properties. We carry out everything from fabric procurement to sewing in Japan, and our own factory, Sanyo Sewing, is the only factory in Japan that specializes in coats and has been making coats for 56 years. Carefully sewn at Aomori Factory (Shininohe Town, Aomori Prefecture). In 2022, we will release “100 Years Coat Goku KIWAMI”, the pinnacle model of “100 Years Coat”, which we have created with the aim of reaching even higher heights. In the spring of 2023, we launched the “100 Year Coat Iki SUI,” a lightweight, authentic trench coat. ～ “100 Year Coat” Main Products ～
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-31c3d32ca208021d79cc4146ef8ac138-2710×1500.jpg “100 Years Coat” Standard Model
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-9c67547746a1d6b0b89d983c9d446f43-1627×1733.jpg “100 Years Coat Iki SUI”
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-e49a060c0445716be663ef2e590353a8-1181×1512.jpg “100 Years Coat Goku KIWAMI” ~ “100 Year Owner Plan” which provides maintenance and aftercare for “100 Year Coat” ~ In addition, we operate a “100 Year Ownership Plan” in which we directly provide maintenance and aftercare so that customers who purchase “100 Year Coat” can continue to use it with peace of mind. As part of this service, we offer the “100 Year Owner Plan Care Program,” which allows us to take care of your “100 Year Coat” during the off-season period every three years from the time you purchase it, perform a regular checkup on 10 items, repair loose buttons free of charge, and repair frayed cuffs and hem areas for a fee upon request, and many of our customers have signed up for this program. Through this program, we hope that you will enjoy the aging of the 100 Year Coat, which slowly changes its appearance as you wear it, and the long
relationship you have with clothing.
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-367e767cc2e0abe1a76a7d4b98745818-1108×739.jpg We operate a “100-year owner plan” so that you can use it for a long time
https://prcdn.freetls.fastly.net/release_image/9154/684/9154-684-cc49b47c69d25e0ff76ce8f77dc3df7a-1568×1046.jpg Photo right: “100 Year Coat” sent for regular checkup “100 Year Owner Plan Care Program” (Sanyo Shokai Yotsuya Head Office in Shinjuku-ku, Tokyo) ● 『100 Coats』 Official Website
https://store.sanyo-shokai.co.jp/blogs/pages/sanyocoat-100nencoat ● About “100 Year Owner Plan”
https://store.sanyo-shokai.co.jp/blogs/pages/sc-100nen-owner