[LVMH Watch & Jewelry Japan Co., Ltd. Zenith Division] A crystal of timeless beauty and technology: “ZENITH ICONS” has landed in Japan
LVMH Watch & Jewelry Japan Co., Ltd. Zenith Division Press release: March 12, 2025 The crystallization of timeless beauty and technology: “ZENITH ICONS” has landed in Japan
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-43b4e8a77acca8bae4ad4a02845de1a7-1340×2700.jpg ZENITH started “ZENITH ICONS” in 2020, which carefully selects and certifies vintage watches, which can be said to be the crystallization of history and technology spanning 160 years since its founding. This time, nine precious pieces have arrived in Japan, including one “Untouched” model that is still in the same condition as when it was shipped from the manufacture. “ZENITH ICONS” will be sold exclusively at Zenith Boutique Ginza.
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-15c2d9b9ceb035e1e3df0abb9a894b3b-1872×2340.png Nine new timepieces from Zenith’s innovative project “ZENITH ICONS”, which began in earnest in 2020, have arrived in Japan. This project carefully selects vintage watches that symbolize Zenith’s proud history of more than 160 years and outstanding technology, and provides unique and unparalleled services to pass them on to the next generation. Part of ZENITH HORIZ-ON, Zenith’s commitment to a more sustainable future, this project gives new life to historic references and contributes to building a circular economy. The watches sold at ZENITH ICONS are sourced, restored and certified by the manufacture’s heritage department, and include models including Zenith’s iconic chronograph. Zenith’s Heritage Archive, which covers all of Zenith’s products since its founding in 1865, boasts more than a kilometer of archives, providing detailed records of what was done, when, in what quantity, and why. These materials and spare parts are carefully and rigorously preserved by the Manufacture’s Heritage Department. The original blueprints of the movement and case are also kept, and with this information and resources, vintage ZENITH ICONS watches are restored using historical components in the very place where they were made (manufacture). The philosophy of “ZENITH ICONS” is not to make the movement, its functions, and the appearance of the watch look new, but to highlight the characteristics of the watch as it was found. The vintage watch comes with a ZENITH ICONS passport that guarantees traceability through all generations, and comes with an exclusive ZENITH ICONS watch box with a design inspired by the original El Primero watch box from 1969. ZENITH ICONS, which have gone through the process of excavation, restoration, and certification, are now available to customers exclusively at Zenith Boutiques. You can purchase with confidence that the thoroughly researched provenance and history of your watch is in no doubt, and that it has been fully traceable and faithfully restored by the Manufacture. Especially in Japan, we have received 9 special watches that are extremely valuable. One of the watches is an “Untouched” model that was found in its original condition when it was shipped from the manufacturer. These vintage watches “ZENITH ICONS” will be sold at Zenith Boutique Ginza from mid-March 2025 as soon as they arrive. G 581
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-1da6e6305092ea43c9be79428105e473-1120×1600.png Features:One of the first El Primeros manufactured in 1969. It was announced at the 1969 Basel Fair. Only 150 were produced in one batch. All parts are original and the lugs show signs of aging. Movement:El Primero 3019 PHC Price including tax: 7,095,000 yen Material:18K gold Year of manufacture:1969 Case: 37mm G 382
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-47abfdfa62f0af27fbd668dc0cf78f08-1120×1600.png Features:One of the earliest El Primeros manufactured by Zenith in 1969. The unique lug design has earned it the nickname “poker chip.” Rare model with only 250 pieces produced Movement:El Primero 3019 PHC Price including tax: 6,424,000 yen Material:18K gold Year of manufacture:1969 Case: 40mm A 386
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-bf2c36426b04e4a88617b68f94a4ddb4-1120×1600.png Features:El Primero’s most iconic three-color counter model, recognized by the collector’s world. Movement:El Primero 3019 PHC Price including tax: 4,257,000 yen Material:Stainless Steel Year of manufacture:1971 Case: 38 mm G 381
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-1b937a7f3ec9b291344f2dc71af98a2e-1120×1600.png Features:1969, early model of El Primero. A popular model that achieved a record number of orders despite being produced in small quantities (total production number less than 1000 pieces). One of the last reference lots produced at a time when quartz began to challenge mechanical watches. Made for the American market, it has 17 stones instead of 31. Movement:El Primero 3019 PHC Price including tax: 4,829,000 yen Material:18K gold Year of manufacture:1971 – 1972 Case: 38 mm A 384
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-8e222f39ad31b11421bb4c94505aa5b6-1120×1600.png Features:A very rare piece that has been stored in unused condition since its manufacture, has remained unused and unpolished for over 50 years, and the original protective varnish remains on the case. Complete set with accessories: leather strap, original tag, original box, original user manual Movement:El Primero 3019 PHC Price including tax: 5,137,000 yen Material:Stainless Steel Year of manufacture:1971 Case: 37 mm G 382
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-6e9de84fa296622813ce7043372c29b9-1120×1600.png Features:One of the earliest El Primero produced by ZENITH in 1969. Only 250 pieces produced. Nicknamed “Disco Volante” by the collector community, it is characterized by its unique lug design. Movement:El Primero 3019 PHC Price including tax: 7,095,000 yen Material:18K gold Year of manufacture:1969 Case: 40 mm A 386
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-b74072bfb4c045ccef90ee0265047bba-1120×1600.png Features:The most iconic model of ICONS. The unprecedented tricolor counter, a first in the history of watchmaking, marked the beginning of a legend in the world of collectors. Movement:El Primero 3019 PHC Price including tax: 4,257,000 yen Material:Stainless Steel
Manufacturing year:1970 Case: 38 mm G 381
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-58a432947650e0a1c7212feeb1d5b375-1120×1600.png Features:18K gold version of A386 model. One of the earliest production lots of this model, delivered in time for the 1969 Basel World Fair. Movement:El Primero 3019 PHC Price including tax: 7,095,000 yen Material:18K gold Year of manufacture:1969 Case: 38 mm A 787
https://prcdn.freetls.fastly.net/release_image/51670/73/51670-73-b1b28fa019ebc98a5cd35fbea4fa38ab-3900×3900.jpg Features:A787’s timeless silver dial. The initial production lot is only 1000 pieces. This watch is from the first production lot of 1971, “Mark I” and was found with the original tag and box Movement:El Primero 3019 PHC Price including tax: 1,705,000 yen Material:Stainless Steel Year of manufacture:1971 Case: 38 mm
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