Toyoshima Co., Ltd. Toyoshima has acquired the master license rights in Japan for the Italian sports brand “LOTTO.” A collection of reconstructed LOTTO archives will be on sale at URBAN RESEARCH from March 14th (Friday).

[Toyoshima Co., Ltd.] Toyoshima has acquired the master license rights in Japan for the Italian sports brand “LOTTO.” A collection of reconstructed LOTTO archives will be on sale at URBAN RESEARCH from March 14th (Friday). ​
Toyoshima Co., Ltd. Press release: March 12, 2025 Toyoshima acquires the master license rights in Japan for the Italian sports brand “LOTTO.” A collection of reconstructed LOTTO archives will be on sale at URBAN RESEARCH from March 14th (Friday). Toyoshima Co., Ltd. (President: Hanshichi Toyoshima, Naka-ku, Nagoya) has acquired the master license rights in Japan for LOTTO, a global sports brand founded in Italy owned by WHP GLOBAL (CEO Yehuda Shmidman, New York, USA) from January 2025. In addition, the collection, which has been rebuilt with Hiromichi Yumoto as creative director, will be rolled out starting in the spring/summer season of 2025, with Urban Research Co., Ltd. (President: Keisuke Takemura, Nishi-ku, Osaka) as the exclusive sales partner. Sales will start from March 14th (Friday) at URBAN RESEARCH stores, URBAN RESEARCH store stores, and URBAN RESEARCH EC sites nationwide.
https://prcdn.freetls.fastly.net/release_image/27658/304/27658-304-0f95c14837ecc24aa1deab7f938ed5c9-1036×360.jpg Taking advantage of the atmosphere of Milan, Italy, where street fashion and vintage culture are exquisitely mixed while being at the cutting edge of fashion, we develop creations that reconstruct LOTTO’s archives. We will also incorporate the street culture of New York, America, the current global base of LOTTO, and propose new fashion that intersects the past and present of Milan and New York. The visuals for the first collection were shot by a team in New York. We have also released LOOK featuring Japanese creative staff including photographer Katsuhide Morimoto and stylist Dai Ishii.
https://prcdn.freetls.fastly.net/release_image/27658/304/27658-304-1bf03b57b24fc89f50c526baabe680fa-841×604.jpg
https://prcdn.freetls.fastly.net/release_image/27658/304/27658-304-ea6e2bae08978e073963a4f4036d1508-1567×1045.jpg New York Photography Talents Stylist | Marce | Pena King Abdo Hair Stylist | Cosmic Ted Juju Photograper | Armando Nin Lawrence Total Direction | Jun Oki Noah Published | BLANKMAGBOOKS
https://prcdn.freetls.fastly.net/release_image/27658/304/27658-304-49b43a484c0221c954a4a8514af38e17-855×643.jpg Tokyo Photography Creative director | Hiromichi Yumoto Photo | Katsuhide Morimoto Styling | Dai Ishi Producer | Yusuke Nanbu ■LOTTO
https://prcdn.freetls.fastly.net/release_image/27658/304/27658-304-f3e34ff2ab3c47f9279d9036287dcf12-3252×692.jpg “LOTTO” is a sports brand founded in Montebelluna, Italy in 1973. It is known all over the world and is characterized by the double diamond mark “Rosanga”, which has a history with many top athletes. It has a rich history in the soccer world, having been worn by teams such as AC Milan, Juventus FC, the Croatian and Dutch national teams, and soccer players such as Dino Zoff, Ruud Gullit and Andriy Shevchenko. Today, Lotto is a global sports brand that is present in over 100 countries and supports over 40 soccer teams and over 300 professional soccer players. ■Creative Director/Hiromichi Yumoto Started “SEE SEE” in 2014. In 2016, he also works as an organizer for “YES GOOD MARKET”, which started as a new market. In 2020, we also started the direction of “Stripes For Creative,” which is based on the concept of irregular balance expressed by original stripes, creative stripes, and brand logo stripes. Serves as creative director of “URBAN RESEARCH KYOTO” and “dDdDdDd”. ■ URBAN RESEARCH
https://www.urban-research.co.jp/ Founded in 1974. With the corporate philosophy of “sharing great things” and the idea that “tradition is a continuation of innovation,” we disseminate “fashion” in a broader sense, not just apparel, but also the management of cafes and campgrounds, through various labels. From 2023, we will start providing full support for Mr. Yumoto’s “YES GOOD MARKET,” and in November 2024 we will reopen URBAN RESEARCH KYOTO. Along with new initiatives, we are providing added value unique to Urban Research.
https://prcdn.freetls.fastly.net/release_image/27658/304/27658-304-03dee62362e9aa276dda3c2c24f86e56-736×255.jpg [Lifestyle proposal trading company] Toyoshima Co., Ltd. Founded in 1841. Based on over 180 years of experience, we have expanded our business areas in response to the changing times. We are
comprehensively responsible for the fashion industry’s supply chain, from global raw material arrangements to final product planning, production management, and delivery. Additionally, as a company that proposes sustainable lifestyles, we will continue to develop sustainable materials and functional products toward a Society 5.0 society, as well as provide services that utilize information technology through investments in and partnerships with tech ventures. Since 2019, we have adopted “MY WILL” as a statement to express our company’s stance. https://www.toyoshima.co.jp/