Birkenstock Japan Co., Ltd. From BIRKENSTOCK’s Spring/Summer 2025 collection, the long-awaited return of PASADENA, a shoe famous as a timeless masterpiece

[Birkenstock Japan Co., Ltd.] From BIRKENSTOCK’s Spring/Summer 2025 collection, the long-awaited return of PASADENA, a shoe famous as a timeless masterpiece ​
Birkenstock Japan Co., Ltd. Press release: March 12, 2025 From BIRKENSTOCK’s Spring/Summer 2025 collection, the long-awaited return of PASADENA, a timeless classic shoe PASADENA was very popular in Japan in the 90s. Inheriting the timeless appeal of the original, the iconic footbed is at the core of the product, with updated details for a new era, now available in four sophisticated suede colors. The campaign highlights timeless icons that support every aspect of life through images of two people from different generations.
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-63cb712425e19fc85c19d63a016f004a-1989×1327.jpg The classic PASADENA, which is making a comeback this season, is based on functionality and timeless design, and has been updated with authentic colors and a modern essence that reaffirms BIRKENSTOCK’s commitment to natural walking. Paying homage to a deep understanding of footwear that has evolved over centuries, this shoe is built on the orthopedic principles of the legendary BIRKENSTOCK footbed, ensuring precisely engineered foot support for everyone. With an anatomical footbed at the heart of every BIRKENSTOCK shoe, we draw on our solid knowledge in the field of biomechanics to create support, natural foot alignment and balance, all while encouraging the body’s natural movement. Supported by BIRKENSTOCK’s tradition of craftsmanship and innovation, this shoe is made from high-quality materials and is perfect for any occasion. The history of BIRKENSTOCK shoe making and the PASADENA that created a boom in Japan in the 1990s In the Birkenstock family’s shoemaking tradition, which dates back to 1774, Conrad Birkenstock revolutionized the shoemaking tradition by inventing an anatomically shaped wooden last in 1897, followed a few years later in 1902 by creating orthopedic shoe insoles tailored to individual needs. And this remains the philosophy that drives BIRKENSTOCK’s innovation to this day. Nowadays, when many people hear the name BIRKENSTOCK, they think of iconic sandals such as ARIZONA, MADRID, and BOSTON, but back then, sandals were not yet part of BIRKENSTOCK’s product line. Conrad, who ran a small shoe workshop, had a vision of healthy feet reviving inside shoes. In the 1930s, Conrad’s descendant Karl Birkenstock took his ancestor’s ideas even further and worked to develop the ideal shoe, designed to fit each foot perfectly, allowing for ideal foot alignment and promoting natural walking movements. However, although the company was highly praised for its vision, the handmade shoes never went into mass production.
BIRKENSTOCK’s first mass-produced product was born in 1963, when Karl Birkenstock introduced the BIRKENSTOCK family’s first sandal. Carl Birkenstock broke away from closed shoes and designed a sandal that later became known as MADRID, incorporating a footbed to allow walking as nature intended. This creation by Karl Birkenstock paved the way for the modern-day iconic sandals and clogs, and later the LONDON (1986), the first shoe with a footbed, a return to BIRKENSTOCK’s roots. The family’s shoe factory evolved into a world-leading company in shoe innovation. All BIRKENSTOCK shoes are designed for
functionality and ultimate support. The now iconic footbed continues to be a platform for innovation. PASADENA, a timeless shoe born from such innovation, was first released in 1993. The rounded toe shape with the iconic footbed, the characteristic mocha stitching, the opening that gently holds the foot, and the stable outsole combine BIRKENSTOCK’s signature features with traditional craftsmanship, creating a pair that encourages natural walking. In the late 1990s, PASADENA became very popular in Japan due to its distinctive design and the white outsole that was used at the time, which combined with the Urahara culture trend. PASADENA has evolved little by little since then, but even now there are still voices in Japan asking for a revival of the original. PASADENA is back this season, with popular details such as the white sole and mocha stitching that once again emphasize its timeless appeal. The suede upper has a nice low-cut silhouette, and the more you wear it, the more it conforms to your foot, and will fit perfectly to each wearer’s foot. A universal design that allows for a seamless transition from work to weekend free time. PASADENA campaign The campaign, which conveys the functionality and appeal of PASADENA, a shoe that supports every walk of life, focuses on the timeless value of PASADENA and captures the images of two performers from different generations. The first to appear is Kyuya Watabe, who is the son of the talented RIKACO and is attracting attention as a scriptwriter, director, and actor. Through the image of a mother and son and their words, we will convey what we want to pass down from generation to generation. The full details of the campaign can be viewed on BIRKENSTOCK’s official Instagram account and special page. Special site
https://www.BIRKENSTOCK.com/jp/campaign/2025-PASADENA Official Instagram @BIRKENSTOCK_jp
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-35d6a05123d99b6385090d31b736f82e-1327×1989.jpg
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-b48df6a42dd43681ce49259db8301d61-1366×2048.jpg
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-18ccd3e6fd55901a4f2922d297e12a3f-1366×2048.jpg
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-cb29013f107f0bc864e93b84a555846f-1329×1993.jpg PASADENA product information
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-a5f35227fe99133b078296ddd8568484-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-76ad1cb01cab382d2e528b15c9c4de26-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-e61cb291bf9e9d6bf445801ea3d37566-2000×2000.jpg
https://prcdn.freetls.fastly.net/release_image/45396/116/45396-116-80ac58f2df4961eff1354ceb855d2037-3900×3900.jpg On sale from March 12th at BIRKENSTOCK’s directly managed stores and official online store Price: 28,600 yen (tax included) Color variations: Mocha, Stone Coin/White, Black, Taupe CAMPAIGN performer profile RIKACO Talent She was scouted and debuted as a model at the age of 13. After that, she expanded her career to TV and appeared in numerous movies, dramas, and variety shows as an actress and talent. As a fashion icon and a lifestyle advisor, RIKACO’s field of activity continues to expand, constantly evolving and carving out new paths. Kikuya Watanabe Screenwriter/Director/Actor In February 2014, he wrote, directed, and appeared in the production of “Lily’s
Storyteller,” which he himself directed, and his talent attracted a lot of attention. After that, he worked on screenplays, direction, art, adaptations, and appearances in various stages and movies. In 2023, he released his first produced play, “Usuba Shugyotou”. Inquiries regarding products Birkenstock Japan Customer Service