Urban Research and Classicom collaborate for the first time, “Nordic Living Tools Store” x “Kagure” tailored jackets will be released on the same day at both stores.

Urban Research and Classicom’s first collaboration, “Nordic lifestyle tool store” x “Kagure” tailored jacket released on the same day at both stores ​
Classicom Co., Ltd. Press release: March 13, 2025 Urban Research and Classicom collaborate for the first time, “Nordic Living Tools Store” x “Kagure” tailored jackets will be released on the same day at both stores. ~Fusing the knowledge and strengths of highly compatible brands to create proposals that are close to the customers of both parties~
https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-68d04fd363cf02455fd425faab666e23-1400×856.jpg “Kagure” and “Scandinavian Living Tools Store. This product will be on sale from March 13, 2025 (Thursday) on the EC site of “Nordic Living Tools Store” as well as at seven Urban Research affiliated stores nationwide, including the “Kagure” Omotesando store. Integration of product development and sales channels that leverage brand affinity Urban Research leverages its strong product development capabilities to develop numerous brands and has many stores nationwide. On the other hand, Classicom manufactures products that are close to customers, leveraging the planning and appeal skills cultivated through the D2C business. These two companies have teamed up for the first time, and Urban Research’s concept shop “Kagure” and “KURASHI&Trips PUBLISHING”, an original brand of the life culture platform “Nordic Living Tools Store” operated by Classicom, have jointly produced a tailored jacket. Kagure sells items made from natural materials based on the theme of “Living a life that feels good for the mind and body,” and “Nordic Living Tools Store” supports customers in creating lifestyles based on the concept of “Create a life that fits.” Staff from two highly compatible brands came together to develop a “French linen tailored jacket” that combines high-quality materials and sophisticated design, keeping in mind the customers of both brands.
https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-0623002843efb42d393596a689950e83-2192×1796.jpg The “French Linen Tailored Jacket” is made from 100% French linen material, and is both light enough to be worn as a cardigan or shirt, and has the proper sense of neatness typical of a jacket. In addition to a loose box silhouette, it features a design that balances relaxation and elegance, such as dropped shoulders and wide sleeves. We paid attention to every detail, including the drawstring cord on the back that adds contrast to the silhouette. The smooth texture unique to French linen and the thin material with excellent
breathability make it comfortable to wear from spring to autumn. One of its appeals is that it is easy to handle and can be washed by hand at home. Available in two colors, light beige and black, and two sizes, S and M. Reference: Product introduction page “Rough, cardigan feel” French linen tailored jacket
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https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-2f433c0aff3802d9d037129be2eff3bf-1801×2700.jpg ▲Reference: Product introduction content jointly developed by both companies [Adult mix and match outfit] Moderately rough, yet elegant. “Kagure” Mr. Okuda and store manager Sato tried on a collaboration jacket ▼Photography of the above content
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https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-4ca49879bcf21d2313c800fcf7c3dfd0-1440×1584.jpg This product will go on sale simultaneously from March 13th (Thursday) on the “Nordic Living Tools Store” website and at seven Urban Research stores nationwide, including the Kagure Omotesando store. This is the first apparel development for the “Nordic Living Tools Store” in a physical store.
https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-34550ceb956062e3665466dba0e76962-2805×1870.jpg Left: Urban Research Planning Naomi Maeda/Press Misaki Suzuki/MD Tomoko Okuda Right: Classicom Executive Vice President Tomoko Sato/Planning Nahoko Saiki (Photo location: Kagure Omotesando store) Comment Classicom Co., Ltd. Executive Vice President/Nordic Living Tools Store Manager Tomoko Sato It’s been eight years since I started creating original apparel at the Nordic Lifestyle Tools Store, and I’ve grown to want to gradually expand the circle of the brand, which I’ve cultivated with great care for my motives and worldview, and create opportunities for me to meet new customers and learn more about the brand. It was with this in mind that I met the people at Urban Research, and the fact that there were many staff members in the company who liked Kagure, and that I myself used it regularly, and that I felt that there were many fans among our customers, led to the collaboration with Kagure. It gave me great courage to see the people at Urban Research who are ahead of us in the same way, approaching the creation of clothes with the same sincerity, and moving forward without giving up, even though they are worried about the changes and swells of the times. Even when developing sales at physical stores, they generously used their knowledge that we didn’t have, which was a great inspiration. We hope that through this collaboration, more people will be able to experience and become interested in the worldview of our brand. Urban Research Co., Ltd. Kagure Product Planning Naomi Maeda While regularly using the “Nordic Living Tools Store,” I saw the staff carefully introducing the features and functions of each product, as well as how comfortable they are to wear and use.I was impressed by their love and attitude toward the products, and at the same time, I admired them as someone who was in the position of making things. I am truly honored that we were able to connect and create this product together. In the process of making this jacket, I was able to notice a different perspective and new ideas, which was a great learning experience for me in making future products. This time, we will be selling at Kagure physical stores. We would like to convey to our customers the wonders of our products with care and love. Product/Sales Information
https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-436f152291811d580e6a10acaff42463-3900×2601.jpg Product name: “Rough, cardigan feel” French linen tailored jacket / Kagure × KURASHI&Trips PUBLISHING / Light beige/black Release date: Thursday, March 13, 2025 Sales price: 19,800 yen (tax included) Material: 100% linen Color options: light beige, black Size range: S, M size Sales Scandinavian, lifestyle tool store Sales page URL: https://hokuohkurashi.com/product_contents/12002 Stores: 7 stores ・Kagure Omotesando store, Joinus Yokohama store, Hanshin Umeda store, LIMITED SHOP Osaka Takashimaya store, LIMITED SHOP Kyoto Takashimaya S.C. store ・Urban Research Series DOORS Lumine Shinjuku Store, URBAN RESEARCH Store Takashimaya Gate Tower Mall Store (Nagoya) Image
URL: https://prcdn.freetls.fastly.net/release_image/24748/131/24748-131-10fb7042b9e0daf96d8444ad0a453e45-1130×752.jpg ■About Urban Research Founded in Osaka in 1974. Based on our corporate philosophy of “Sharing Amazing Things,” we are currently engaged in a wide range of businesses from various angles, including URBAN RESEARCH, which selects clothing, dresses, and miscellaneous goods, as well as lifestyle proposals and lodging businesses. Additionally, we are promoting sustainability initiatives by setting our own SDGs basic policy. Company website: https://www.urban-research.co.jp/ Kagure official website: https://media.urban-research.jp/brand/kagure/ ■About Classicom We operate the life culture platform “Nordic Living Tools Store” with the mission of “Creating a lifestyle that fits.” While selling miscellaneous goods and apparel from Japan and other countries, including those from Scandinavia, they also disseminate content such as web articles, audio and video media, and other content with a unique worldview. Listed on the Tokyo Stock Exchange Growth Market in 2022. Corporate website: https://kurashi.com/ Scandinavian, lifestyle tools store: https://hokuohkurashi.com/