VANS JAPAN “Ayumu Hirano in The Old Skool” “Ayumu Hirano” appears in a new campaign expressing the roo ts of OLD SKOOL

[VANS JAPAN] “Ayumu Hirano in The Old Skool” “Ayumu Hirano” appears in a new campaign that expresses the roots of OLD SKOOL ​ VANS JAPAN Press release: March 13, 2025 “Ayumu Hirano in The Old Skool” “Ayumu Hirano” appears in a new campaign expressing the roots of OLD SKOOL Image
URL: https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-6f4cd93e05a09685721300aeca741676-2340×1184.png URL: : VANS, an action sports footwear and apparel brand, has appointed Ayumu Hirano, a rider who is active all over the world, for the “Feel Something New.” campaign, which expresses the roots of “OLD SKOOL”, which has a presence in various cultural scenes. Launched in 1977 as Vans’ second pair of skate shoes, the OLD SKOOL has captivated skaters around the world with its design, which featured the iconic side stripes for the first time, and its durable combination of suede and canvas fabrics. This campaign features Ayumu Hirano, who joined the VANS family as a skate shoe and sneaker ambassador in 2024, to express the appeal of OLD SKOOL, which has its roots in skateboarding but has evolved with the times. While receiving high praise both domestically and
internationally, he is active at the forefront of action sports with a challenging spirit that goes beyond conventional wisdom. This is a campaign that perfectly integrates with OLD SKOOL’s philosophy. They are wearing models available only at ABC-MART in Japan, including the black/white OLD SKOOL, which has a timeless appeal, the
next-generation skate shoes SKATE OLD SKOOL 36 , and the bright blue denim fabric that will accent your outfit. By meeting OLD SKOOL, which has been loved for nearly half a century, and Ayumu Hirano, who continues to take on challenges, we have created a visual that feels new and timeless. CAMPAIGN MESSAGE | Campaign message
https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-f1822b82fc3d104ba9c0843f2836c4aa-690×582.jpg Feel Something New. The newness I feel now. Old school has resonated with various cultures beyond the boundaries of skateboarding. The silhouette, which has remained unchanged for nearly half a century, is filled with a “newness” that continues to fascinate many people. Ayumu Hirano in The Old Skool
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https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-ad95fd3cc03949f09c26370ee3054c64-3900×2601.jpg Product details
https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-66b4c83c7cbede660b9dc5b2368ba50e-3900×2601.jpg OLD SKOOL (BLACK/WHITE) Product number: VN000D3HY28 Sales price: ¥8,800 (tax included)
https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-a54f3340d59043f0bdeeb2b0aa0ec803-3900×2601.jpg OLD SKOOL (DENIM BLUE/MARSHMALLOW) Product number: VN000D7Z7Z2 Sales price: ¥9,350 (tax included)
https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-d1dcb014b45efc1f1b7873eb5da74c5b-3900×2601.jpg SKATE OLD SKOOL 36 (BLACK/WHITE) Product number: VN000D5RBA2 Sales price: ¥11,550 (tax included)
https://prcdn.freetls.fastly.net/release_image/131577/68/131577-68-23c8dd1742b40d7f62d2f53f6499ee86-3900×2601.jpg OLD SKOOL is one of my favorite models, and I’m really happy to be able to participate in this campaign. The new skate shoes SKATE OLD SKOOL 36 were also in great condition, and I once again felt that the classic black and white shoes are also cool. The denim model also fits my style. The main focus this time was on lifestyle scenes, but I’d also like to do a shoot skating with VANS someday. ＜Ayumu Hirano Profile＞ Ayumu Hirano (Ayumu Hirano) Skateboarder/Professional Snowboarder He started skateboarding at the age of 4, and at the same time started snowboarding, where he quickly distinguished himself by signing a professional contract in the 4th grade of elementary school. Won silver medal in snowboarding “halfpipe” at the 2014 Sochi and 2018 PyeongChang Olympics. He won a medal at the Sochi Olympics at the age of 15 years and 74 days, making him the youngest Olympic snowboarding medalist in the Guinness Book of World Records. Meanwhile, at the 2021 Tokyo Olympics, where he announced his intention to take on both skateboarding and snowboarding, he will represent Japan in the skateboarding “park” event, which has been newly added as an official event. Just six months later, at the 2022 Beijing Olympics, he became the first Japanese to win a gold medal in the snowboarding “halfpipe” with the triple cork 1440, his first Olympic feat. In snowboarding, he won the Winter X GAMES in 2016 and 2018, a total of 7 FIS World Cup wins, and consecutive Dew Tour wins in 2023 and 2024. Belongs to TOKIO Inkarami. Joined the VANS family in 2024 as an ambassador for skate shoes and sneakers. Available stores VANS Official Online Store https://www.vans.co.jp/ VANS STORE stores VANS official dealer ABC-MART ABC-MART GRAND STAGE ABC-MART Official Online Store https://www.abc-mart.net/shop/ VANS Official Online Store
https://www.vans.co.jp/ VANS STORE Each store VANS regular handling skate shop ABC-MART GRANDSTAGE Nagoya Parco West/Canal City Opa Store ABC-MART GRAND STAGE Official Online Store https://gs.abc-mart.net/ ■About VANS VANS(R), a brand of VF CORPORATION (NYSE: VFC), was founded in Anaheim, California in 1966 and has since sold in more than 100 countries and regions as the original brand of action sports footwear, apparel and accessories. The VANS(R) brand supports everyone who embodies “OFF THE WALL” with a free spirit that is not bound by boundaries, and promotes creative self-expression in action sports, art, music, and street culture, and continues to develop innovative platforms such as “VANS PIPE MASTERS” and VANS’ culture hub and live house, “HOUSE OF VANS.” VANS, “OFF THE WALL” SINCE ’66
https://www.vans.co.jp/ Instagram: @vansjapan #offthewall