icebreaker x Hokuto City Merino wool collection dyed by nature and making use of discarded materials

[icebreaker × Hokuto City] Merino wool collection dyed by nature and making use of discarded material ​
icebreaker Press release: March 13, 2025 [icebreaker x Hokuto City] Merino wool collection dyed by nature and making use of discarded materials “Nature Dye” to be released on Wednesday, March 12th
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-7d43f37fbbb9bba0dece7bd25d865670-3900×1365.jpg Icebreaker, a New Zealand-based natural performance apparel brand mainly made from merino wool, developed by Goldwin Co., Ltd., will release a naturally dyed series called “Nature Dye” on March 12th (Wednesday) in cooperation with Hokuto City, Yamanashi Prefecture. This series uses materials that would normally be discarded as dyes to create gentle colors that utilize the blessings of nature without relying on chemical dyes. ＞Special site
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-cb88300890733ba6fc64801441dc615c-1000×690.jpg What is Nature Dye Nature Dye is an eco-friendly series that dyes soft merino wool with colors derived from nature, and this year marks its 8th year. It features a deep color and texture unique to nature that cannot be expressed with chemical dyes alone. In addition, the water used for dyeing has a low impact on the environment, so it can be filtered and then returned to the river.
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-7bfc0a60ef207f761cfad20999fe05e2-2083×1437.jpg Collaboration with Hokuto City, Yamanashi Prefecture This season, based on the concept of “using what is thrown away,” we used pruned branches of “Yamataka Jindai Cherry Blossoms”, one of Japan’s three major cherry blossoms, obtained with the cooperation of Hokuto City, and “outer leaves of organically grown purple cabbage” as dyes, and dyed them in three colors. This is a special collection that takes advantage of Hokuto City’s rich natural resources while minimizing the impact on the environment. This collaboration is deeply connected to Icebreaker’s idea of ​​“creating products that are in harmony with the natural environment.” Icebreaker works towards a sustainable future through animal welfare practices and the use of natural merino wool. Meanwhile, Hokuto City is also promoting environmental conservation activities together with citizens and organizations under the theme of “nurturing forests and protecting water.” This common feeling led to this initiative.
Product introduction -3 colors 1. Sakurairo, a gentle color
reminiscent of cherry blossom petals 2. A deep reddish-brown cherry tree with the image of a powerful trunk 3. A deep reddish navy made from organically grown purple cabbage -3 designs 1. Nature dye short sleeve tee 2. Nature dye short pants 3. Nature die shoot All of our products are made from 100% merino wool, a natural fiber, and are made from natural ingredients. All sizes are unisex.
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-050ff63c5b03cb610064a6375db187c4-1667×2083.jpg Nature Dye Short Sleeve Tee ¥18,150 (tax included) Sakurairo Image
URL: https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-46480745cbf7fa45e8f9a2e36e7d731c-1667×2083.jpg Cherry tree
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-910e5e675554901d0c040d42abdba4cb-1667×2083.jpg
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-8e1023dceaec26a7eb0bfeaaef9ff362-800×1000.jpg The loose-fitting silhouette of this T-shirt is made of smooth merino wool, with the gentle colors created by natural dyeing, creating a relaxed fit. It is made using a manufacturing method that does not easily fade, so it can be washed in your washing machine at home like other products.
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-767140fffa875cf2743e866fd3baa7d5-1667×2083.jpg Nature dye short pants ¥22,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-34ca738271fe574b343ab8cfcd7d757f-1667×2083.jpg The above-the-knee length shorts have a well-balanced design with large pockets as an accent. Made of medium-weight fabric, you can wear it alone without worrying about it being see-through. The waist part is also made of merino wool, which quickly absorbs sweat to prevent stuffiness and reduce unpleasant odors. This is a piece of clothing that will keep you comfortable even in hot weather.
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-e1b116439f0ac2733b18120bb9915d79-1000×690.jpg Nature Dye Shoot ¥6,600 (tax included) The tube-shaped neck gaiter can be used flexibly as a face guard or head wear. It is characterized by a gentle feel that does not irritate the skin even when it comes in direct contact with the skin. In addition to the temperature control function that keeps you cool when it’s hot and warm when it’s cold, it also has a natural deodorizing effect that prevents odors from bothering you even after long periods of use. Natural dyeing workshop
https://prcdn.freetls.fastly.net/release_image/132374/7/132374-7-1b481d0c0e292251d263fde74c939406-2500×1771.jpg We will be holding a dyeing workshop where you can experience the world of nature dye. In this workshop, you can choose your favorite color from three colors: cherry blossom, cherry tree, and purple cabbage, and experience dyeing your own original tenugui using the same natural dye as the product. Would you like to turn a light, quick-drying tenugui towel that is convenient for everyday use into your own special piece? We will deliver a moment where you can enjoy the dyeing process while staying close to the rhythm of nature. ■Event schedule 4/5(Sat)-6(Sun) THE NORTH FACE/HELLY HANSEN Kamakura 1.11:00~ 2.13:30~ 3.15:00~ 6 people each time 4/19(Sat)-20(Sun) THE NORTH FACE MARK IS Minato Mirai 1.11:00~ 2.14:00~ 3.16:00~ 10 people each time 4/26(Sat)-27(Sun) THE NORTH FACE Matsumoto 1.11:00~ 2.12:30~ 3.15:00~ 10 people each time 5/3(Sat)-4(Sun) GRAVITY KANDA 1.11:00~ 2.14:00~ 3.16:00~ 6 people each time 5/17(Sat)-18(Sun) THE NORTH FACE/HELLY HANSEN Fujii Daimaru 1.14:00~ 2.16:00~ 6 people each time
5/31(Sat)-6/1(Sun) THE NORTH FACE Cocoon City Cocoon 2 1.11:00~ 2.13:30~ 3.15:30~ 10 people each time *Required time Workshop: About 1 hour *How to participate Reception desks are set up at each store, so please contact them directly. *Cost 1,650 yen (tax included) Price includes tenugui. For details, please contact each store. About icebreaker Founded in New Zealand in 1995, Icebreaker is a pioneering ethical and sustainable brand of natural performance apparel. We continue to take on challenges while protecting nature, maintaining transparency, and conducting responsible business. By utilizing what nature provides and adapting to nature, we will help people get closer to nature and support activities that preserve the global environment for future generations. Currently, Icebreaker products are available in over 5,000 stores in 50 countries through various channels. Icebreaker’s merino wool is made using high-quality ZQ-certified merino produced by the New Zealand Merino Company and through direct long-term contracts with New Zealand farmers. We have direct relationships with and control the footprint of everyone in the supply chain, from raw materials to finished products. 【HP】
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