“What you can’t see is the same as something that isn’t there” – “KABAG for ADHD”, a “visible bag” joint ly developed with ADHD experts, will be released on March 17, 2025 – Pre-orders will be accepted from March 4, 2025 –

“What you can’t see is the same as something that isn’t there” – “KABAG for ADHD”, a “visible bag” developed jointly with ADHD experts, will be released on March 17, 2025 ~ Pre-orders will be accepted from March 4, 2025 ~ ​
Koei Co., Ltd. Press release: March 13, 2025 “What you can’t see is the same as something that isn’t there” – “KABAG for ADHD”, a “visible bag” jointly developed with ADHD experts, will be released on March 17, 2025 – Pre-orders will be accepted from March 4, 2025 – Koei Co., Ltd. (Headquarters: Minami-ku, Kumamoto City, Kumamoto Prefecture, Representative: Teruaki
Matsushita) focuses on the “difficulty cleaning and organizing” of people with ADHD (Attention Deficit Hyperactivity Disorder), and will launch a new product “KABAG for ADHD” jointly developed with three experts from March 17, 2025. This product was developed based on the idea that “something that cannot be seen is as if it were not there.” The bag has a two-story structure to improve internal visibility, and the pockets are transparent so you can see where things are at a glance. With its abundant pockets and visualization design, we aim to significantly reduce the daily stress of not knowing what you put where and taking time to look for your luggage.
https://prcdn.freetls.fastly.net/release_image/111829/7/111829-7-778b40a494633a23aa0e8a5163c59092-1600×900.png ■Development background The bag brand “KABAG” developed by our company has always pursued “ease of use” and “functionality”. Meanwhile, we started developing products from a new perspective after receiving a letter from a customer who was concerned about ADHD and saying, “This bag, which is easy to organize and has high visibility, has greatly improved the quality of life.” In developing this product, the development team participated in a meeting of people with ADHD and directly listened to their opinions. We also conducted a survey regarding “concerns with bags” and received responses from over 600 people with ADHD. This brought to light the following issues: “If you can’t see what you need, you forget it exists,” and “Because it’s difficult to organize, your bag tends to be a mess all the time.” Furthermore, with the cooperation of three professionals related to ADHD (a clinical psychologist, an organizational storage advisor, and a doctor of psychology), we solidified the concept of this product by conducting thorough interviews about the actual experience of use and the issues faced by people with ADHD. ■Co-development members • Clinical Psychologist: Kazuyuki Minami (Representative of Counseling Room “Sunowa”) • Organization and storage advisor: Mitsuha Nishihara (Representative of AUBE, a cleaning consulting company specializing in developmental disorders) • Doctor of Psychology: Misuzu
NakajimaDirector of Nakajima Psychological Consultation
Center/Academic Collaborative Researcher, Graduate School of Human Environment, Kyushu University) Each expert will share the real voices of those involved and hear about the situations in which they actually have trouble finding or forgetting things. We received advice from various perspectives on ideas for improving the quality of life, and we completed a bag that is particular about ease of use. ■Product features 1. Thoroughly visualized with a two-story structure The storage space is divided into upper and lower layers, allowing you to see where your belongings are at a glance. When looking down at the bag from above, we have designed it so that you can intuitively know what’s in it and where. 2. All pockets are made of transparent material All internal pockets are made of transparent material. You can see at a glance what’s in which pocket, and you can instantly identify the items inside and easily retrieve them. 3. Comes with a “labeling sticker” to determine the address A sticker that can be labeled is included as a mechanism for “determining the address of things.” By making it easier to return keys, wallets, earphones, etc. to the same place, you reduce the chances of losing or searching for items. 4. Lining that reduces visual stimulation and is easy to see The interior lining of the bag uses calm colors to create a design that makes it difficult to concentrate. The clear contrast with the contents makes it even easier to find.
https://img.youtube.com/vi/X3IrDd6lsPY/sddefault.jpg
https://www.youtube.com/watch?v=X3IrDd6lsPY ■Release date and sales information Release date: March 17, 2025 Pre-order start date: March 4, 2025 Sales location: KABAG official online store
(https://kabag.jp/pages/adhd) ■Contact information For inquiries or interviews regarding this press release, please feel free to contact us below. Koei Co., Ltd. Public Relations Officer E-mail:
info@kabag.jp TEL: 03-6260-7390 ■Company profile Company name: Koei Co., Ltd. Representative: Representative Director Teruaki Matsushita Location: Minami Ward, Kumamoto City, Kumamoto Prefecture Business content: Planning, manufacturing, and sales of bags HP:
https://koei1975.jp/