[Yamato Co., Ltd.] “Pure Black Alpaca” kimonos and haori in
collaboration with THE INOUE BROTHERS…
Yamato Co., Ltd. Press release: November 26, 2024 “Pure black alpaca” kimono and haori in collaboration with THE INOUE BROTHERS… Sales start: Friday, November 29, 2024 Image
URL: https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-cca8c1698fc68b1d60945b3adc448938-3900×2602.jpg Men’s kimono tailor developed by Yamato Co., Ltd., in collaboration with social design studio , will release kimonos and haori using “pure black alpaca”. On the sales start date of November 29, 2024 (Friday), Mr. Satoshi Inoue of will be at the Y. & SONS Kanda store. You can listen to his thoughts and background on manufacturing. Collaboration background The slogan is “Style can’t be mass-produced…” THE INOUE BROTHERS… (The Inoue Brothers)> and proposes a style that “incorporates the extraordinary of “going out of the way to wear a kimono” into everyday life. Y. &SONS (Wy & Sons)>. Both brands share a deep commitment to manufacturing and values, and have deepened their ties. was founded in 2004 by the Inoue brothers (Satoshi and Kiyoshi), who were born and raised in Denmark. They pay attention to the world’s best alpaca material produced in Peru, and in order to alleviate the problem of poverty among producers, they manufacture products using “direct trade” and avoid intermediaries, thereby benefiting producers. I tried to increase it. Through their efforts, they not only improve the lives of producers, but also sell
high-quality branded original products at reasonable prices and achieve sustainable manufacturing. On the other hand, uses organic cotton because the raw materials used in the brand’s manufacturing should not threaten the livelihood of the producers. In addition, we engage in environmentally-friendly and sustainable manufacturing, such as making haori strings and bags using leftover yarn from the manufacturing process and fabric left over from sewing kimonos and haori. Sympathizing with the philosophy of <THE INOUE BROTHERS…>, we started handling them in 2018, and as we deepened our relationship with them, we thought about what only we could do, and in 2022 we released “alpaca material”. Kimono by Kimono.
The dream of “pure black alpaca” kimono finally comes true The
long-awaited “Pure Black Alpaca” kimono and haori by and are finally announced. This item is deeply infused with the passion and thoughts of both brands. This was the beginning of our encounter, and from that moment on, our commitment to undyed “pure black alpaca” finally took shape. In particular, the commitment to undyed “pure black alpaca” goes beyond the mere selection of materials, and is expressed as having cultural significance.
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https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-fc514899677bdc92b55e916359a5b7a9-1802×2700.jpg Thoughts on Pure Black: A challenge that I thought was impossible at first It took several years of challenges and trial and error to realize this kimono. The desire to create a pure black kimono was proposed by Y. & SONS from the beginning, but creating a kimono that required a certain length of fabric was a big challenge for Mr. Inoue, who thought it would be impossible. did.
https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-d6608745695fefdb2701c322541f7ded-1802×2700.jpg THE INOUE BROTHERS…Designer Satoshi Inoue The Pure Black project by the Inoue brothers began in 2015. At that time, there were only about 50 undyed pure black alpacas in existence, making them extremely valuable. Moreover, even when looking around the world for alpaca products, there was no pure black product available anywhere. Pure black is something special to Mr. Satoshi as well. They started by touring the Andes Mountains in search of pure black alpacas, and through repeated research they were able to increase the number to around 2,000. ◎”Pure Black Alpaca”- It is made from alpaca, which is the only natural animal fiber that has black hair. Although only a small amount, approximately 300g, can be harvested from each animal, the material is beautiful and its natural black color has a lustrous shine. ・Charm of materials – Creating new value from affinity with Japanese culture The black color of Pure Black Alpaca is similar to the black of Japanese hair, and we feel that it has a strong affinity with Japanese culture. Mr. Satoshi also said, “This pure black color has something in common with Japanese aesthetic sense.” Expressing such materials in the form of traditional kimonos also creates new value that connects the past and present. Making something made of pure black material is not just a “rare and luxurious item”, but a deep understanding of its beauty, and a “determination” and “challenge” towards working with that material. ” was.
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https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-c225539707917ca8f8df6672f2e8212b-1802×2700.jpg ・Challenge with Japanese tailors – Toward a new culture Close communication with the Japanese tailors was also an important element in this release. Making pure black alpaca material, which is not found in regular kimono materials, requires a completely different technique. At Y. & SONS, we don’t just ask someone to make something for us, we value the process of communicating the characteristics of the material and working with them to create it. This is an important step in reinterpreting the culture of kimonos in modern times and breathing life into the material of pure black alpaca. Sewing kimonos may seem simple, but the silhouette and cutting require extremely delicate techniques, and the use of alpaca wool posed a new challenge for sewing and tailoring.
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https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-bdf6fbc3a8b838b4404cddd45d5f6c53-1802×2700.jpg ・The moment when Japanese and Andean culture connect This project created a “cultural connection” that goes beyond just a fashion item. Satoshi said, “Although Japan and the Andes are geographically far apart, they are somehow connected.The fact that we were able to create something made of this material is truly a cultural
reinterpretation.” I think so,” he says. “Pure Black Alpaca” kimonos and haori go beyond simple manufacturing, and have become items that symbolize the passion of both brands and their deep respect for the unique perspectives and cultures each has cultivated.
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https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-46faa656395a41acf93784f292db0555-1802×2700.jpg “What we were able to do this time is truly a miracle.” – The pure black alpaca kimono that we finally realized in our third fall/winter collaboration was a big challenge for Y. & SONS. Through alpaca kimono, we offer the extraordinary experience of “going out of the way to wear a kimono” in your everyday life, as kimono is a type of clothing that doesn’t care about nationality. I would appreciate it if you could try it once.
■Product overview
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https://prcdn.freetls.fastly.net/release_image/15937/185/15937-185-e31b1e1a735ffb4ccc7fcf1fc768ddc6-1000×1500.jpg Y. & SONS×THE INOUE BROTHERS… / Pure Black Alpaca Color: PURE BLACK Kimono: 275,000 yen (tax included, tailoring included) Haori: 269,500 yen (tax included, tailoring included) Sale date : Sales start from Friday, November 29, 2024 Delivery time :Kimono/haori:
Approximately 3 weeks after the dimensions are confirmed Available stores : Y. & SONS stores (Kanda, Kyoto) *Online store will be opened sequentially
■THE INOUE BROTHERS…Designer Satoshi Inoue Store Event Date and time : Friday, November 29, 2024 18:00-20:00 Location :Y. & SONS Kanda store On the day of the event, we will be serving “Mikkeller Beer”, which was born in Copenhagen, Denmark, where Satoshi Inoue was born and raised, and “Naruko no Kaze”, a craft beer from Naruko Onsen in Miyagi Prefecture, where this image movie was shot. <THE INOUE BROTHERS…> A design studio run by the Danish-born Inoue brothers that creatively solves social issues. We offer direct trade alpaca products and organic pima cotton wear. Based on the concept of “men’s kimono tailor,” we are a concept shop that uses free ideas that are not bound by fixed concepts to deliver extraordinary experiences that combine tradition and innovation. Opened in March 2015 next to Kanda Myojin Torii in Tokyo. In June 2020, it will also open in Kyoto’s Shinpukan, where the Ace Hotel, which will be arriving from Asia, will be located. We offer coordination that goes beyond the traditional kimono framework to many customers both domestically and internationally. Brand site ◎ In the 24th Fall/Winter LOOK, we are releasing an image movie by Satoshi Inoue and our company Yajima

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