Introducing Japan’s first “ZERO Shirt Comfort Band Collar”. Ultra-lightweight shirt using Asano twisted yarn “ SUPER ZERO”

“Japan’s first” “ZERO Shirt Comfort Band Collar” is now available. Ultra-lightweight shirt using Asano twisted yarn “SUPER ZERO” ​
Factelier Press release: March 14, 2025 Introducing Japan’s first “ZERO Shirt Comfort Band Collar”.
Ultra-lightweight shirt using Asano twisted yarn “SUPER ZERO” The best craftsmen from Kumamoto, Okayama, and Gifu have teamed up to create a garment that is cool in the summer and warm in the winter Image
URL: https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-339e75409b3d76a7bc6ea61cc394e60d-1630×1030.jpg Made-in-Japan factory-direct fashion brand “Factory” (managed by Lifestyle Accent Co., Ltd., head office: Kumamoto City) has started selling “ZERO Shirt Comfort Band Collar”, an ultra-lightweight shirt that uses “Japan’s first fabric”. This fabric was developed by SHOWA, a long-established denim fabric factory that has been in business for over 100 years in Kojima, Okayama Prefecture, a sacred place for domestic denim. Showa focused on the patented yarn “SUPER ZERO” from Gifu Prefecture’s “Asano Twisted Thread” and created this shirt fabric. This is the first time in Japan that a special 100% cotton fabric made by Showa is used for a shirt. The sewing is done by Japan’s world-class dress shirt factory “HITOYOSHI” (Hitoyoshi City, Kumamoto Prefecture). A piece for adults that combines elegance, comfort, and functionality, created by top-notch craftsmen working together. ■Product URL:https://factelier.com/products/17575/ Image
URL: https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-2c01972a83b03a8cdc211d26176dc8a4-900×771.jpg Two colors: Off-white, which has a gentle impression, and Gray, which has a beautiful denim-like twill pattern. This shirt is made with careful attention to materials, stitching, and details, making it a universal item that can be used for many years. ■Recommended for these people
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-a4da5a5145c6d0d535bddf3787c4f853-900×949.jpg ・Those who are looking for simple yet timeless, high-quality clothes ・Those who prefer light shirts that will not stiffen their shoulders or feel stress even after long periods of wear ・No need to worry about choosing pants, casual and beautiful・Those who prefer a relaxed silhouette ・Want to wear a shirt that doesn’t wrinkle when on a business trip or travel ・Would like clothes that are easy to maintain ・Looking for a shirt that can be worn for a long time regardless of the season ■Further details on the features
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-71339d9c88464e010ce3d4dbbb1875f4-900×1380.jpg 1. Ultra-light fabric created by the denim factory Showa in Kojima, the holy land of denim 2. Showa x Asano twisted yarn What is ZERO? Cool in summer and warm in winter. Super lightweight, flexible, water-absorbing, quick-drying Extremely superior yarn 4. Made by HITOYOSHI, one of Japan’s leading shirt factories, and extremely durable 5. Wrinkles become part of the design. A piece you’ll want to wear unwashed 6. Clean and elegant band collar Creates a relaxed silhouette for adults 7. Shell buttons and a slightly wide placket that enhance the sense of luxury Attention to detail 1.
Ultra-lightweight fabric created by the denim factory “Showa” in Kojima, the holy land of denim
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-85e5322dba24fd3d1710bf492ccb4adf-900×1103.jpg The fabric used for this shirt was specially woven and developed by denim manufacturer Showa in Kojima, Kurashiki City, Okayama
Prefecture. Showa is the only factory in Kojima, the sacred place for jeans, that carries out integrated production from dyeing to weaving to finishing. The factory is highly acclaimed from all over the world, having been recognized at the global fabric trade fair “Première Vision” and winning the P.V. Award “Handle Award” for its wool denim. Of course, with our advanced technology that handles not only denim, but also a variety of materials such as cashmere, silk, wool, and linen, we are producing a wide range of fabrics that overwhelm our competitors. 2. Showa x Asano twisted yarn Japan’s first special fabric
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-50a25300a2aa29c8542055641524e765-900×1351.jpg This time’s fabric is a special material created by Showa’s focus on SUPER ZERO, a yarn developed by Asano Tsuiri. Factory is the first company in Japan to commercialize this fabric. We use SUPER ZERO for the weft and 100% cotton for the warp, and weave it on a Showa loom. Showa’s world-recognized technology and the innovation of “SUPER ZERO” have been fused to create a one-of-a-kind comfort and texture. 3. What is Asano Twisted Yarn’s SUPER ZERO? Cool in the summer and warm in the winter. Super lightweight, flexible, absorbent, quick drying Extremely superior yarn
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-70c78b2078e188944ddea5443fd973cc-900×1408.jpg “SUPER ZERO”, which Showa focused on, is a “magical” twisted yarn developed by a twisting factory in Gifu Prefecture, “Asano Twisted Thread”, using the world’s first special twisting method. Image
URL: https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-cac86e0b341a8feb8deb7afa0869ad83-900×763.jpg ▲The patented yarn “SUPER ZERO” is made by first twisting
“water-soluble yarn” and “cotton yarn” together. Then, this thread is soaked in water to “dissolve” only the water-soluble threads, allowing the cotton thread to spread out and create a bulging thread with lots of gaps. ■Surprisingly light
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-b6b82c75964378d53809d76169ded7fd-900×1445.jpg This “ZERO shirt” is made of fabric woven from SUPER ZERO and cotton thread. Compared to a regular shirt (approximately 250g), the fabric made fromSUPER ZERO is extremely lightweight at approximately 200g. The moment you hold it in your hand, it feels lighter than the numerical value. Even if you wear it for a long time, it won’t put any strain on your shoulders or neck, making it stress-free and
comfortable to wear. ■Excellent water absorption and quick drying The twisting technology creates an air layer inside the yarn, creating a structure that absorbs moisture quickly and dries easily. Compared to traditional cotton yarn, it is 1.5 times more absorbent and dries faster. It dries quickly even if you sweat, making it comfortable to wear even in hot weather. ■Fluffy softness
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-b3b08c12df5ff388b9f34eed94b6313e-900×686.jpg It has a soft texture that is even used in high-end towels, and feels exceptionally comfortable when it touches your skin. Unlike regular cotton materials, it does not become stiff and remains smooth even after repeated washing. ■Natural texture with wrinkles as a design
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-3e35d397d7f6f4207a0e269747e88123-900×932.jpg It features natural wrinkles that make it look fresh even when worn unwashed. No ironing required You can wear it as is, making it easy to handle on busy mornings or when traveling. ■Highly breathable and does not get stuffy
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-b9d715fc67a7147f560da0ac0381fdbc-900×1375.jpg Because of the twisted yarn structure that contains air,the fabric itself is highly breathable and allows moisture to escape easily. Even in summer or in humid environments, it won’t get stuffy and will keep you comfortable. The “ZERO Shirt” that uses SUPER ZERO is a piece that is both light and comfortable to wear and has a luxurious texture. 4. Made by Japan’s leading shirt factory Made by HITOYOSHI and extremely durable
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-24413b6690d192305aa2eaf37ab21394-900×1067.jpg HITOYOSHI is one of Japan’s leading shirt factories located in Hitoyoshi City, Kumamoto Prefecture. We produce many shirts from world-class luxury brandsWe are proud of our advanced sewing techniques. This shirt, made using this technique, is highly durable and retains its shape no matter how many times it is washed. 5. Wrinkles become part of the design. One piece you want to wear even though it’s washed out
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-e3ddd6744bcff49a6dc879276371fa88-900×742.jpg Wrinkles become a designDesigned to be worn “washed out”. As a result, it is resistant to repeated washing and can be used for a long time. 6. Neat and elegant band collar Produces a relaxed atmosphere for adults Relaxing silhouette
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-bcc508f47fa1fe49a7d79db96bfb434e-900×1021.jpg The “ZERO Shirt Comfort Band Collar” is also attractive with a design that has the “elegance,” “relaxation,” and “easiness to mix and match” that adult men need. ■ Gives a clean and elegant impression
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-29962034cc728df0abc742f616aee306-900×1519.jpg The band collar does not stand up too much and gives a relaxed feel, while giving an intelligent and sophisticated impression. It fits well with business casual and off-duty styles, and is useful in a wide range of situations. ■ Create a “proper look” without the need for a tie
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-eeaf832626478d11c101079ba7ce1b00-900×1102.jpg Although it is less formal than a collared shirt, the charm of a band collar is that it leaves a neat impression. Just by putting on a jacket, you can match it with business casual or dressed-down formal styles. ■ Comfortable and stress-free around the neck
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-1dd01d5cb9f269935e889bf1e18cf904-900×1298.jpg The collar is less constricting than a regular shirt, making it comfortable to wear for long periods of time. Perfect for business situations, travel, remote work, and when you want to relax. ■ Relaxed silhouette creates a relaxed atmosphere for adults
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-94904a0e53506d4298d8b77622b8cb7a-900×1200.jpg Slim shirts are stylish, but they can sometimes feel constricting. A band collar shirt with a relaxed silhouette gives off a relaxed yet sophisticated look. With a moderately loose silhouette, it can be worn beautifully by anyone regardless of their body type. ■Ideal for layered clothing and layered styles
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-721e51a65bd9b7f41886d1a023ec9fcd-900×778.jpg It is also attractive that it can be worn as an inner layer of a jacket to maintain a clean silhouette. ■ Trendy yet timeless Image
URL: https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-204d0540796cd52a601ca0b824f19173-900×1200.jpg A band collar shirt may look like a trendy item at first glance, but it’s actually a classic design. A timeless piece that can be worn for a long time even if trends change. ■ Easy to match with any bottoms
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-cdd1a6eb73b32e26cdda599066558f6f-900×1200.jpg – Casual with denim or chino pants – Pair with slacks for a neat look – Pair with shorts for a light summer outfit 7. The shell buttons and slightly wider placket enhance the sense of luxury.The details are also carefully selected
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-81a4a895a208931a2a895c583f4564e2-900×1349.jpg “Off White” is a 1.2mm natural shell button from Takase Shell. For “gray”, 1.2mm black pearl buttons are used. The beautiful luster of natural shell buttons gives the shirt an elegant look.
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-1221601c1b8f6e614f9896e449613310-900×1257.jpg The placket is set slightly wider. It has just the right amount of statement, and just putting on one shirt will make you look hot.
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-ddc6bd6d6a14a0696df9eb65c476977f-900×1200.jpg The silhouette is a “box”. It has a box-like shape with less tightening at the waist. Even if it’s a simple look without
unnecessary decorations, the appeal of the box silhouette is that it gives you a designed look just by wearing it.
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-82ed6b98cc5f32526c505fba34845af1-900×1200.jpg There are also deep slits on the sides, making it easy to tuck in just the front.
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-e94f930846d84c1eb74bf6250af256e1-900×968.jpg The sleeves are tucked so it doesn’t look too dressy.
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-547ceb8097c0fad9604aa5dd22d24243-900×800.jpg The pockets are “corner-cut” for a design accent. It gives a sharper feel than the “round” shape with rounded corners, and tightens the overall impression of the shirt.
https://prcdn.freetls.fastly.net/release_image/40106/183/40106-183-57cc8a32b21293316df6f46ae462d2bb-900×798.jpg The “ZERO shirt” is not influenced by trends and is useful regardless of the season. Once you wear it, you will fall in love with its comfort and quality. [ZERO shirt comfort band collar] Price: 16,500 yen (tax included) Size: S, M, L, LL Color: Off-white/gray ■ Off-white URL:https://factelier.com/products/17574/ ■Gray
URL:https://factelier.com/products/17575/ ■About Factoryier Factoryel is a made-in-Japan factory-direct fashion brand founded in 2012. By collaborating directly with Japanese apparel factories that produce world-class brands, eliminating the need for intermediary
distribution, we develop first-class, “talkable gems” that are packed with attention to detail. We deliver high quality items to our customers at reasonable prices. In addition, we have adopted a system to return appropriate profits to our factories. Based on online shopping, we have specialty fitting stores in Ginza and Kumamoto and are working to create a global brand from Japan. While the domestic production ratio of apparel has plummeted to the 1% level,
Factoryier’s unique efforts focusing on Japanese factories have been featured in all kinds of media, including TV Tokyo’s “Cambrian Palace” and “Dawn of Gaia.” https://factelier.com/aboutus/ ■Factory operating company overview Company name: Lifestyle Accent Co., Ltd.
Representative: Toshio Yamada, Representative Director Head office location: 4-7 Tedorihonmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture Try-on stores: Factorier Ginza store, Kumamoto main store HP: https://factelier.com/