NEW ART Co., Ltd. The beginning of a new life. Le Voile | Excelco Diamond

【NEW ART Co., Ltd.】 The beginning of a new life. Le Voile | Excelco Diamond ​ NEW ART Co., Ltd. Press release: March 14, 2025 The beginning of a new life. Le Voile | Excelco Diamond Sales start from Saturday, March 15, 2025 from engagement ring/wedding ring specialty store/EXELCO DIAMOND
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-3ebc072d8277644cab5828c1c12e5ce1-750×403.jpg EXELCO DIAMOND (Head office: Ginza, Tokyo), a diamond jewelry brand created by the Tolkowsky family, a prestigious diamond cutter family that has been operating in Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India) for over 200 years, will start selling a new ring called “Le Voile” from March 15, 2025 (Saturday). Le Voile product overview ・Price: Full order ・Sales start date: Saturday, March 15, 2025 ・Handling store: Excelco Diamond *Some stores may not carry this item. If you would like to take a look, please contact the store in advance. Le Voile concept The beginning of a new life. Le Voir means veil in French. When the groom lifts his veil, the barriers between the two are removed and they become husband and wife. It marks the beginning of a new, happier life for the two of them. This ring marks the beginning of a new life, and indicates that the life that the two of you are about to embark on will be bright. Engagement ring
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-9f2c302b1ff2133d889240612df66c5e-2484×1650.png
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-5cb49e938107f3e45d0f6257659ef37d-2484×1650.png A design that allows you to fully enjoy the gorgeously arranged 9 diamonds with their perfect shine. It has a rounded shape to match the lines of your fingers. The side view shows that the space is beautifully designed. The lines that appear to be connected only by brilliance are reminiscent of the beautiful veil decorations of Europe.
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-9c7b1bdd6779f6f3a58b7bed1739a358-828×828.png The stone position of the side diamonds gradually rises as they get closer to the center diamond, giving it a more three-dimensional feel and sparkling beautifully.
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-fd46d4399ea08f430408ff71b0296c18-828×828.png The lower part of the side has the image of a tassel that holds the veil together. Paying close attention to every detail, the entire ring is designed with a beautiful veil motif. *Different from the existing product “Le Voile”, we are now selling a new ring “Le Voile” with 9 diamonds.
EXELCO DIAMOND BRAND INTRODUCTION The world’s highest-rated brilliance obtained through “Saline Light”, which scientifically evaluates the brilliance of diamonds
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-73e1483f9d6fa7712ca17b76fc2efac7-709×531.png *Saline Light Reports are not issued for some diamonds, such as those less than 0.25 ct, H color or less, and clarity less than SI1. A system called “Saline Light” was developed to allow the brilliance of diamonds to be evaluated based on standards around the world. Excelco Diamond’s diamonds were used in the development of this historic device as “diamonds that serve as a standard for beautiful brilliance.” More than 99% of Excelco Diamond’s diamonds are Saline Light and have achieved the world’s highest rating of “Ultimate★★★” (Ultimate Three Star), so you can fully enjoy the true brilliance of diamonds. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before it met the two of you
https://prcdn.freetls.fastly.net/release_image/7438/408/7438-408-c35fe663b5491e756349caccb3262f41-650×382.jpg “Diamond Journey” is a system that allows you to know what shape the diamond you have chosen is, how it was cut, and the journey it took to reach your hands. You can feel the miracle that the diamond arrived at the couple’s home, and at the same time prove that it is a natural virgin diamond and not a “conflict diamond” or “reused/recycled diamond.” “Diamond Journey” is the latest technology that was made possible because CEO Jean-Paul Tolkowsky maintains an “in-house integrated system” from carefully selecting and purchasing rough stones to selling them in stores. Exelco Diamond is the world’s first brand to introduce the “Diamond Journey”.
About Excelco Diamond Excelco Diamond (head office: Ginza, Chuo-ku, Tokyo) is a cutting brand that has carved its name in the history of diamonds, which originated in Antwerp, Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). As a diamond specialty store that received the highest evaluation for shine, we now have 59 stores in Japan (as of March 2025). The Tolkowsky family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowsky, the fourth generation of diamonds and a mathematician, calculated the reflection and refraction of light and devised the “Ideal Round Brilliant Cut” in 1919, based on his belief that he wanted to make diamonds shine more and more beautiful. This formula of Marcel’s “Ideal Round Brilliant Cut” (the origin of brilliance (R)) is now the root of over 90% of diamond cuts, and even after more than 100 years, no cut has yet been developed that surpasses it. Taking the history and tradition inherited by the family for more than two centuries to a higher level, the diamonds currently created by Jean Paul Tolkowsky, the 7th generation, and Arnaud Tolkowsky, the 8th generation, have achieved the highest rating of “Ultimate★★★” (Ultimate Three Star) with over 99% of the diamonds created by the Saline Light, which measures brilliance. Official website ​ Official Instagram ​ NEW ART Co., Ltd. (formerly New Art Cima Co., Ltd.) Representative: President and CEO Eri Hamano Founded: May 2017 Capital: 100 million yen Business details: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Exelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), which is listed on the TSE Standard. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings). noopener”>https://www.diamond-shiraishi.jp/ (64 stores in Japan), “Exelco Diamond”https://www.exelco.com/ (59 stores in Japan).