NEW ART Co., Ltd. From the depths of the Belgian forest. Fairy Tale | Excelco Diamond

【NEW ART Co., Ltd.】 From the depths of the Belgian forest. Fairy Tale | Excelco Diamond ​ NEW ART Co., Ltd. Press release: March 14, 2025 From the depths of the Belgian forest. Fairy Tale | Excelco Diamond Sales start from Saturday, March 15, 2025 from engagement ring/wedding ring specialty store/EXELCO DIAMOND
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-81bc63807df53e3b21d3296eab7fa2d0-750×403.jpg EXELCO DIAMOND (Head office: Ginza, Tokyo), a diamond jewelry brand created by the Tolkowsky family, a prestigious diamond cutter family that has been in Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India) for over 200 years, will start selling a new ring called “Fairy Tale” from Saturday, March 15, 2025. Fairy Tale Product Overview ・Price: Full order ・Sales start date: Saturday, March 15, 2025 ・Handling store: Excelco Diamond *Some stores may not carry this item. If you would like to take a look, please contact the store in advance. Fairy Tale concept From the depths of the Belgian forest. Fairy Tail. A ring inspired by Belgian forest fairy tales. In a fantasy world, trees and leaves spread out rhythmically, wrapping around the diamond in the center as if to bless it, telling a story of happiness. The delicate lace-like watermark pattern beautifully depicts the mystery that lies in the forest. Engagement ring
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-a579d3bab0680832ca6122266ebc86ae-2484×1650.png
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-48484aca7c6dc039666ade471b273eff-828×550.jpg High quality mele diamonds are placed straight on the top and bottom of the ring. This line makes the curve of the openwork lace part stand out even more. The overall design opens up the space and does not make you feel heavy.
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-7ff66fbae66fdc9ca36d97cfe721d46d-828×828.png The back is decorated with a delicate lace-like openwork pattern. Skilled craftsmen use advanced techniques to refine and create the pieces over and over again.
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-a704e9228b350b8c53dad0a37e1ed770-828×828.png Set with rare marquise-cut diamonds that draw an elegant curve. The difference in shine from the round cut gives it a more gorgeous and mysterious impression.
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-456fb8b4e3fd611f0127fb5810e65ad4-828×828.png For some time now, we also have heart-shaped cut centers. It requires a high level of skill to polish it symmetrically, making it a cute yet rare cut. *We continue to sell the existing product “Fairy Tale” with a heart-shaped center diamond. This time, we will start selling “Fairy Tale” with an ideal round brilliant cut center diamond. EXELCO DIAMOND BRAND INTRODUCTION The world’s highest-rated brilliance obtained through “Saline Light”, which scientifically evaluates the brilliance of diamonds
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-6b564246daeb9ec5a84b5a116b02e2b8-709×531.png *Saline Light Reports are not issued for some diamonds, such as those less than 0.25 ct, H color or less, and clarity less than SI1. A system called “Saline Light” was developed to allow the brilliance of diamonds to be evaluated based on standards around the world. Excelco Diamond’s diamonds were used in the development of this historic device as “diamonds that serve as a standard for beautiful brilliance.” More than 99% of Excelco Diamond’s diamonds are Saline Light and have achieved the world’s highest rating of “Ultimate★★★” (Ultimate Three Star), so you can fully enjoy the true brilliance of diamonds. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before it met the two of you
https://prcdn.freetls.fastly.net/release_image/7438/407/7438-407-03ff1c3f49536d502839a7d6d5f0f126-650×382.jpg “Diamond Journey” is a system that allows you to know what shape the diamond you have chosen is, how it was cut, and the journey it took to reach your hands. You can feel the miracle that the diamond arrived at the couple’s home, and at the same time prove that it is a natural virgin diamond and not a “conflict diamond” or “reused/recycled diamond.” “Diamond Journey” is the latest technology that was made possible because CEO Jean-Paul Tolkowsky maintains an “in-house integrated system” from carefully selecting and purchasing rough stones to selling them in stores. Exelco Diamond is the world’s first brand to introduce the “Diamond Journey”.
About Excelco Diamond Excelco Diamond (head office: Ginza, Chuo-ku, Tokyo) is a cutting brand that has carved its name in the history of diamonds, which originated in Antwerp, Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). As a diamond specialty store that received the highest evaluation for shine, we now have 59 stores in Japan (as of March 2025). The Tolkowsky family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowsky, the fourth generation of diamonds and a mathematician, calculated the reflection and refraction of light and devised the “Ideal Round Brilliant Cut” in 1919, based on his belief that he wanted to make diamonds shine more and more beautiful. This formula of Marcel’s “Ideal Round Brilliant Cut” (the origin of brilliance (R)) is now the root of over 90% of diamond cuts, and even after more than 100 years, no cut has yet been developed that surpasses it. Taking the history and tradition inherited by the family for more than two centuries to a higher level, the diamonds currently created by Jean Paul Tolkowsky, the 7th generation, and Arnaud Tolkowsky, the 8th generation, have achieved the highest rating of “Ultimate★★★” (Ultimate Three Star) with over 99% of the diamonds created by the Saline Light, which measures brilliance. Official website ​ Official Instagram ​ NEW ART Co., Ltd. (formerly New Art Cima Co., Ltd.) Representative: President and CEO Eri Hamano Founded: May 2017 Capital: 100 million yen Business details: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Exelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), which is listed on the TSE Standard. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings). noopener”>https://www.diamond-shiraishi.jp/ (64 stores in Japan), “Exelco Diamond”https://www.exelco.com/ (59 stores in Japan).