[Urban Research Co., Ltd.] Participate in the circular fashion experience event “Guru Guru Fukui 2024 produced by Fukumira” to be held in Fukui City from November 16, 2024
Urban Research Co., Ltd. Press release: November 14, 2024 Participate in the circular fashion experience event “Guru Guru Fukui 2024 produced by Fukumira” to be held in Fukui City from November 16, 2024
https://prcdn.freetls.fastly.net/release_image/3710/1055/3710-1055-8790baae211d2e873b9c12fb5482368b-1080×1080.jpg Urban Research Co., Ltd. (hereinafter referred to as “Urban Research”) will be holding a joint event with the Guruguru Fukui 2024 Executive Committee (hereinafter referred to as “Guruguru Fukui 2024 produced by Fukumira”) to be held on Saturday, November 16th and Sunday, November 17th, 2024. , executive committee). Additionally, at the event, the executive committee will be selling original remake products made from Urban Research Co., Ltd.’s clothing scheduled for disposal. Guruguru Fukui 2024 produced by Fukumira [Date and time] Saturday, November 16, 2024 10:00-17:00, Sunday, November 17, 2024 10:00-16:00 [Venue] Shinei Shopping District (1-16 Chuo, Fukui City, 3 minutes walk from the west exit of Fukui Station) [Organizer] Guru Guru Fukui 2024 Executive Committee [Co-host] Fukui University Industry-Academia-Government Collaboration Headquarters > Guru Guru Fukui 2024 website [Guruguru Fukui 2024 Executive Committee Members] Urban Research Co., Ltd. Eknes Co., Ltd. OOKABE GLASS Co., Ltd. kurkku alternative Co., Ltd. Japan Polymark Co., Ltd. Solid Lab Co., Ltd. Clove shop T.K GARMENT SUPPLY Co., Ltd. Fukui Prefecture National University Corporation University of Fukui Flismo Co., Ltd. Matsukawa Repyan Co., Ltd. Lacome Co., Ltd. Fusion of circular fashion and upcycling “Guru Guru Fukui” is a project that tackles the mass waste problem faced by the fashion industry and uses the advanced technology of Fukui’s textile industry to recycle clothing that was scheduled for disposal into new value. As the first remake product, we will remake Urban Research products and propose the future of fashion for a recycling-oriented society. https://img.youtube.com/vi/tH5XmXMThg0/sddefault.jpg
https://www.youtube.com/watch?v=tH5XmXMThg0 Product features and development history “Guru Guru Fukui” is a gathering of universities, governments, and companies in Fukui Prefecture aiming for circular fashion and lifestyles. Meetings began in May 2024, and in August, Urban Research visited each business operator and factory in Fukui, sympathized with their outstanding technology and the team’s passion and personality, and commercialization began in earnest. We picked up products that were left at Urban Research and were scheduled for disposal and could not be provided to customers, and the members of the executive committee divided up the products that were sent to them and reborn them into new products by leveraging their respective technical and planning abilities. did. At T.K.Garment (Fukui City), we have used the planning and technical capabilities we have cultivated in remakes to splice B-product denim and transform it into new skirts and bags. Lacorme (Katsuyama City) leverages its outstanding sewing techniques and past dyeing knowledge and techniques to re-dye shirts and transform them into new products. Matsukawa Lepiyan (Sakai City) has adapted the Lepiyan Ribbon, which is produced at Japan’s largest Tyrol Ribbon factory, into new shirts and hats.
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https://prcdn.freetls.fastly.net/release_image/3710/1055/3710-1055-fe6550390fb1d75e9b5bc1e16df98069-600×848.jpg Talk show Along with the release and exhibition of this product, the event will feature a talk session with Hidekazu Hosokawa, creative director of Edwin Co., Ltd., which operates the denim brand “Lee,” and Naoki Hagiwara of Urban Research on the theme of “Toward building a circular fashion.” will do. [Date and time] Sunday, November 17, 2024 13:00-14:00 [Location] Mago Gallery (in Shinei Shopping District) Hidekazu Hosokawa (Lee) Edwin Co., Ltd. Hidekazu Hosokawa Creative Director Edwin Co., Ltd. Creative Director. Joined the company in 1990. He is a living encyclopedia who understands what jeans are from multiple angles, including the history of fashion and cultural anthropology. His ability to explore new values with a fresh mindset and knowledge of the past has always attracted attention both inside and outside the industry.
https://prcdn.freetls.fastly.net/release_image/3710/1055/3710-1055-5860bf3a1aa5eda8760dd495ca906222-468×557.jpg Naoki Hagiwara (Urban Research) Urban Research Executive Officer Naoki Hagiwara / SDR (Sustainability Promotion) Manager Born in 1973. Born in Tokyo. Earned an MBA from Queensland University of Technology, Australia. After working at an IT company, he joined Urban Research in 2013 and became executive officer in 2015. Concurrently serves as General Manager of SDR (Sustainability Promotion), General Manager of Business Support Department, and General Manager of Internal Audit Office. In 2022, he established the Mirai Baton Research Institute as a personal activity and serves as the representative director. Image
URL: https://prcdn.freetls.fastly.net/release_image/3710/1055/3710-1055-8f0b44821621e26ae341ad820a3339e0-468×557.jpg About “Fukumira”, a project to create the future of Fuku (textile products)
https://prcdn.freetls.fastly.net/release_image/3710/1055/3710-1055-100022565644354af016d0dbdf1006d6-1200×600.jpg “Guru Guru Fukui” is a project that is being promoted under the concept of “Fukumira” by the Fukui University
Industry-Academia-Government Collaboration Headquarters. The University of Fukui Industry-Academia-Government Collaboration Headquarters is promoting the project “Fukumira” to create the future of Fuku (textile products) in order to ensure that the textile industry that has supported Fukui’s rich industry and lifestyle continues into the future. A project that uses the University of Fukui’s water-free dyeing technology, “Supercritical Carbon Dioxide Dyeing and Organizing Technology,” as its core technology, and is working on technological innovation and behavioral change in order to create a completely recycling-oriented textile production area that does not produce waste. is. By envisioning the future of a sustainable textile production area and working together to make it a reality, we will help create a happy future for Fukui. *This project has been selected as part of the Regional Co-Creation Field (Nursing Type) of the Co-Creation Place Formation Support Program (COI-NEXT) of JST (Japan Science and Technology Agency).

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