You can wear authentic “Korean fashion”! “All In Korea” brand arrives in Japan

You can wear real “Korean fashion”! “All In Korea” brand arrives in Japan ​ medicarelabs Co., Ltd. Press release: November 27, 2024 You can wear authentic “Korean fashion”! “All In Korea” brand arrives in Japan “Genuine Korean fashion” designed by a Korean company, made with Korean fabrics, and produced in a Korean factory can now be identified by the tag. It’s been a while since Korean fashion has been in the spotlight among Generation Z. Nowadays, it has become a genre that always has a certain number of fans regardless of gender or
generation. Korean fashion and brands can be found not only on Korean brands’ own websites, but also on Japanese fashion mail order sites and offline pop-ups. Starting in May of this year, a pop-up of Korean brands was held at a department store in Shinjuku for 10 weeks, and sales were the highest ever in the industry. However, not all Korean fashion items are fundamentally “Korean fashion.” Like fashion brands around the world, Korean fashion is making various choices to improve efficiency in a globalized environment, such as having production factories located in other countries and using imported fabrics. . It’s quite difficult to say, “Because it’s Korean fashion, everything must be made in Korea.” Under these circumstances, the Ministry of Trade, Industry and Energy of South Korea’s Ministry of Economy, Trade and Industry and the Korean Fashion Industry Association launched the “All In Korea” project to help people understand “real Korean fashion.”
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-6ba40e148207599c126e569d16a4c29b-1949×2539.jpg “All In Korea” poster As the name suggests, “All In Korea” refers to “all Korean fashion made in Korea.” In addition to being designed by a Korean company, only products that are made using Korean fabrics and manufactured at a Korean production factory can be tagged with the “All In Korea” tag. This is a new sign of a brand that pursues quality rather than efficiency. The following 10 brands were able to add the new “All In Korea” tag. There are a variety of fashion brand names, ranging from brands that are already well-known in Japan to some unknown bargains. • BSRABBIT ( https://www.instagram.com/bsrabbit ) • EENK ( https://www.instagram.com/eenk_official/ ) • ANDERSSON BELL ( https://www.instagram.com/adsb_anderssonbell/ ) • AMOMENTO ( https://www.instagram.com/amomento.co/ ) • ANDYOU(
https://www.instagram.com/andyou__official/ ) • dubbel(
https://www.instagram.com/dubbel_official/ ) • ISAE (
https://www.instagram.com/isae_official/ ) • theastory(
https://www.instagram.com/theastory/ ) • SKULLPIG (
https://www.instagram.com/skullpig_official_id/ ) • WAVEWEAR( https://www.instagram.com/wavewear.kr/ ) Events where you can see “real Korean fashion” are also held one after another. A “BSRABBIT” pop-up event was held in Shibuya from November 9th (Saturday) to November 10th (Sunday) to showcase 24FW products. Special events for Japanese customers were also held, including special gifts and lucky draw events.
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-53815245517ca4fffd74ce1467c15879-1000×667.jpg “BSRABBIT” pop-up event
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-423e08002195d0247ad63e9b6f320e21-1000×667.jpg “BSRABBIT” pop-up event “EENK” also participated in the pop-up store “RESTIR WOMENS DESIGNERS: WORK IN PROGRESS TOKYO x SEOUL” held at Shibuya PARCO, held by the large select shop “RESTIR”. The event will be held from October 30th to November 12th, and designers from “EENK” will also visit Japan, and a “meet&greet” event will also be held. It became a place where Japanese customers with high fashion sense and Korean designers interacted and resonated with each other.
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-560f0621dd5437cc060f4016b6c536a8-700×933.jpg Pop-up store “RESTIR WOMENS DESIGNERS: WORK IN PROGRESS TOKYO x SEOUL”
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-c6b3cd559772c892779f2ada58647fb7-2058×1543.jpg Pop-up store “RESTIR WOMENS DESIGNERS: WORK IN PROGRESS TOKYO x SEOUL” Events are held not only in Japan but also globally. “ANDERSSON BELL” debuted at Shanghai Fashion Week in October. The “ANDERSSON BELL” American Western style 2025 F/W season lineup was released in advance on the brand’s solo runway.
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-08e26d8eb0131563460abfe9340408ba-2000×1333.jpg “ANDERSSON BELL” brand runway
https://prcdn.freetls.fastly.net/release_image/64828/40/64828-40-775d7d3f3c89512cf040cb645b38981c-2000×1333.jpg “ANDERSSON BELL” brand runway “ISAE” conducted PR at a showroom during Fashion Week in Paris, the capital of fashion. Marketing activities in the European market are also active, and the end of the year has heightened expectations for the 2025 S/S season. The event where you can meet “real Korean fashion” brands in Japan is scheduled to continue in 2025. If you are interested in Korean fashion, be sure to check out the “All In Korea” tag.
Korea Fashion Industry Association Email: ledome@koreafashion.org Homepage: http://www.koreafashion.org/