GU Co., Ltd. Second collaboration with rokh

[GU Co., Ltd.] Second collaboration with rokh ​ GU Co., Ltd. Press release: March 24, 2025 Second collaboration with rokh All 19 models, including the first men’s items, will be on sale from April 4th (Friday) GU, whose brand message is “YOUR FREEDOM”, will begin selling the second collaboration collection with ROK, a fashion brand that pursues elegance and originality by reconstructing traditional aesthetics through its own interpretation, at GU stores and online stores nationwide from Friday, April 4th.
https://prcdn.freetls.fastly.net/release_image/11182/264/11182-264-f07dad354df609177b94cc6eb00ab08d-3200×1800.jpg rokh is a fashion brand started in 2016 by designer Rok Hwang. We are characterized by creating clothes that can be worn seasonally and timelessly while capturing mass trends. This collaboration was born from the combination of ROK’s signature skillful tailoring, playful layering, designs and color palettes that reinterpret classics, and GU’s belief that fashion is free. Continuing from the first edition, this spring/summer collection has the theme of “Play in Style,” fusing classic style with a nostalgic mood with modern colors and silhouettes that are unique to Rokh. The items have a fresh look and are made from light materials that make you feel energetic, allowing you to freely mix and match them and enjoy playful coordination. In addition, this collaboration’s first men’s item has a size 5 and is minimal, but it has a variety of designs and sizes that can be enjoyed by everyone regardless of gender. Items infused with the essence of rokh The items in this collaboration are infused with the everyday yet elegant ROK aesthetic. This smocking camisole dress features an original small flower pattern, shirring, and a ruffled hem design.It uses a light, loose-fitting material and a fishtail design with a difference in the front and back of the hem to allow for beautiful movement when worn. This voluminous peplum shirt has ruffles on the cuffs and hem, and features a light A-line silhouette with a fishtail and movement. The ribbed polo sweater is a trendy polo shirt with a ruffle design that gives it a fresh look.The length of the sweater has been carefully selected to make it easy to match with a variety of bottoms. The first men’s item that everyone can enjoy Introducing new men’s items that incorporate ROK’s signature design details based on men’s work style trends. With cropped pants, you can enjoy changing the silhouette with the buttons at the hem, and the tucks go all the way to the hem, giving you a beautiful look. The double belt loops at the waist are Rokh’s iconic design. ■GU × rokh collection overview Sales period: Sales start at GU stores and online stores nationwide from Friday, April 4, 2025 Number of models: 14 models for women, 5 models for men Price range: 590 yen to 4,990 yen Size range: Wear XS-3XL (XS, XXL, 3XL are sold online only) Shoes 23cm-29cm (29cm is sold online only)
Featured page: https://www.gu-global.com/jp/ja/special-feature/contents/collaboration/rokh/all ■Product lineup
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https://prcdn.freetls.fastly.net/release_image/11182/264/11182-264-9cb98c7750e2662a2484a54cefc62a2e-719×365.png ​■Special window decorations and advance exhibitions From March 24th (Monday), special window decorations that express the world view of this collection will be held at the Ginza store, Marronnier Gate Ginza store, Shibuya store, and Nagoya Gate Tower store. In addition, prior to the sale, we will hold a preliminary exhibition at the Marronnier Gate Ginza store and Nagoya Gate Tower store, where you can view the products before they go on sale. Ginza store, Marronnier Gate Ginza store, Shibuya store, Nagoya Gate Tower store *This event will be implemented until April 10th (Thursday). Marronnier Gate Ginza store, Nagoya Gate Tower store *This is a preliminary exhibition until April 3rd (Thursday). ■GU × rokh LIVE STATION information We will be the first to introduce this collaboration item before it goes on sale at GU LIVE STATION. Staff of various heights will appear and tell you how it feels to wear each size. Delivery date and time: March 31st (Monday) 19:00-20:00 Title: [GU × rokh] Advance review of all items. Collaboration item scheduled to go on sale on Friday, April 4th. URL:
https://www.gu-global.com/jp/ja/special-feature/live-station/fazssklm2exed4n3tatc ■Designer comment This season, inspired by British gardens, vibrant floral patterns and traditional plaid patterns accent the entire collection. Each item, such as a flowing dress paired with socks and a hat with a matching pattern, has a somewhat idyllic feel, but we are particular about the materials and designs recommended for the exciting spring/summer season. Compared to the previous collection, we also focused on increasing practicality. You can enjoy wearing this collection in many ways, but we have also pursued lengths and silhouettes that will be easy to mix and match when combined with your own wardrobe. Our first men’s items are essentially designed to be enjoyed in a gender-neutral manner. Men’s items are an option for everyone to enjoy fashion, and we have created a collection that allows everyone to enjoy fashion by creating a wide range of coordination depending on the wearer’s ideas. ■Designer profile
https://prcdn.freetls.fastly.net/release_image/11182/264/11182-264-a6b5ec938a65854f72560d008e535dd5-2093×2700.jpg About Mr. Rok Hwang (rock fan) Born in Seoul, South Korea, raised in Austin, USA, graduated from Central Saint Martins, UK. He
distinguished himself by winning an award for his master’s collection. After graduating from a master’s degree, he worked at a famous maison before starting his own brand in 2016, and is currently based in London, England, presenting collections in Paris, France. With diverse roots, his collections seamlessly blend classic aesthetics with fresh perspectives, creating clothes that are seasonless and timeless.