Press Release Introducing the TAG Heuer Monaco Split Seconds Chronograph | F1(R), which conquers the race against time

[Press Release] Introducing the TAG Heuer Monaco Split Second Chronograph | F1(R), which conquers the race against time ​
LVMH Watches & Jewelry Japan Co., Ltd. TAG Heuer Press release: April 1, 2025 Introducing the TAG Heuer Monaco Split Seconds Chronograph | F1(R), which conquers the race against time To celebrate its return to Formula 1(R), TAG Heuer presents a challenging new product, the TAG Heuer Monaco Split-Seconds
Chronograph | F1(R).
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-24d09cd16c65da0a98a37bbe6cd38a31-1080×1350.jpg Watches & Wonders 2025, Geneva – April 1, 2025:TAG Heuer announces its grand return in January 2025 as official timekeeper of Formula 1, a sport distinguished by millisecond precision and engineering perfection. To commemorate this historic partnership, TAG Heuer is introducing one of the company’s most complex timepieces ever, the TAG Heuer Monaco Split-Second Chronograph | F1(R). This extraordinary timepiece celebrates the pinnacle of motorsport precision and the undying desire for innovation that has shaped TAG Heuer’s legacy for over 160 years.
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-8a4d123eb61b46ab7b696d0cedf42577-1080×1350.jpg The fusion of avant-garde design and split-seconds precision Since its debut in 1969, the TAG Heuer Monaco has reigned as a symbol of boldness and avant-garde design. The TAG Heuer Monaco, which overturned the conventional wisdom of watchmaking, was the world’s first waterproof self-winding rectangular chronograph wristwatch and was equipped with the famous Caliber 11, making it an instant sensation. With its distinctive square case, signature blue dial and left-sided crown, the TAG Heuer Monaco has become synonymous with cutting-edge style and technical excellence. The TAG Heuer Monaco also holds a special place in pop culture, having been famously worn by Steve McQueen in the 1971 film Le Mans. Its association with motorsport legends and creative visionaries such as Sammy Davis Jr. and Stanley Kubrick further cemented the timepiece’s status as synonymous with rebellious style and innovation.
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-eea2493700707ae4a673e3e6138d342f-2160×2700.jpg Armed with outstanding know-how in chronograph movements, TAG Heuer has developed the “TAG Heuer Monaco Split-Second Chronograph | F1(R).” This timepiece revives a complication deeply rooted in TAG Heuer’s history of precision timekeeping, and the Maison has spent over a century mastering the art of this highly complex chronograph function. In 1916, TAG Heuer introduced the Microsplit, a stopwatch that could measure multiple times simultaneously in 1/100 second increments. This early achievement laid the foundation for a series of other timekeeping devices, from the stopwatches used at the Olympic Games in the early 20th century to the dashboard timers used in high-octane motorsport environments. In the 1960s, Heuer’s
split-seconds stopwatch Ref. 11.402 became a trusted tool in the race pits, supporting teams like Scuderia Ferrari with timing that made the difference at critical moments. Then, in the 1990s, the Maison’s quartz split-second chronographs became widely popular among racing legends such as Ayrton Senna, Gerhard Berger, and Michael Schumacher.
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-68eea4656f9f6a3d8cfd2b35b09f543b-1080×1350.jpg Deep ties with Formula 1(R) TAG Heuer’s history with F1 can almost be called the history of this sport. The partnership between the two began in 1969. That same year saw the launch of the TAG Heuer Monaco, and the company’s pioneering decision to display its own logo on F1 cars, forever changing the sponsorship landscape in F1. In 1971, the company moved from branding to active support for racing teams, creating the foundation for relationships with some of the most prestigious teams in motorsport. Throughout the 1970s and 1980s, TAG Heuer became an integral part of race day operations through partnerships with teams such as Scuderia Ferrari and McLaren. Accurate timekeeping also proved essential in propelling drivers such as Jochen Rindt, Niki Lauda and Ayrton Senna to legendary status. In 1992, the brand’s status was further enhanced by taking on the role of official timekeeper of F1, integrating its technical capabilities with the sport’s important timekeeping and scoring systems. As F1 celebrates its 75th anniversary, TAG Heuer returns as official timekeeper, reaffirming its deep ties to the sport and its tradition of excellence in precision. Additionally, TAG Heuer is the title partner of the Monaco Grand Prix for the first time ever, further strengthening its relationship with one of motorsport’s most iconic races.
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-d2626c01e2d3df67073bd16a8db57b60-1080×1350.jpg The essence of precision The heartbeat of the TAG Heuer Monaco Split-Seconds Chronograph | F1(R) is the automatic split-seconds chronograph caliber TH81-00. This movement is one of the lightest and most advanced chronograph calibers ever produced by TAG Heuer. The split-seconds function, called “rattrapante” in French, is known for its complexity. This unique mechanism allows you to time two people at the same time, making it ideal for recording multiple race laps or simultaneous sporting events. Swiss craftsmanship is evident in every detail of the caliber TH81-00, from the hand-finished chamfers to the black mirror-polished screws. The rotor, shaped like the iconic TAG Heuer shield, has a satin finish and is hand-painted to resemble the red and white curbs of a circuit. TAG Heuer’s signature checkered flag pattern is applied to each bridge, and the polished chamfers are all hand-applied, demonstrating the Maison’s commitment to the finest finishes. ”
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-1feadd2f0769ac775a0db99fe4c45317-3900×2194.jpg From the movement to the case, proof of craftsmanship A bold reinterpretation of the original model introduced in 1969, the TAG Heuer Monaco Split-Second Chronograph | F1(R) is a marvel of modern watchmaking. The case is made from cutting-edge materials such as white ceramic and sapphire crystal, providing an optimal ergonomic fit without sacrificing durability. Ceramic is notoriously difficult to work with, but TAG Heuer has masterfully used this delicate material to create a case that does not require a metal enclosure to house the movement. This is a feat only possible thanks to TAG Heuer’s superior engineering and technical excellence. Unlike molded ceramic cases, each component is precisely machined for a sharp finish and superior precision. Additionally, every angle, curve, and surface of the case is finished by hand, ensuring unparalleled quality. This technology can also be seen in the case itself, where the two arches below the dial are also made of white ceramic. The balanced combination of ceramic and sapphire gives the case a perfect balance of performance and elegance. The extensive use of sapphire crystal also allows for a seamless integration between case and caliber. What’s especially noteworthy is that the caseback, which is the entrance to the heart of the watch, is made from a single piece of sapphire crystal. This provides an unobstructed view of the intricate caliber TH81-00 inside, creating an enchanting visual experience.
https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-b39f8de63a6d8e8b3072c562eccfa9cc-2000×1500.png Feel the excitement of F1 on your wrist Inspired by F1’s signature colors and dynamic spirit, this timepiece’s stylish white ceramic case, crown and pushpieces reflect the aerodynamic lines of a high-performance racing machine, exuding both precision and
performance. Every detail shows the craftsmanship and technical perfection of F1 engineering. The bright red translucent dial perfectly embodies the adrenaline rush of race day. The design of the circuit also provided inspiration for the chronograph counter. Features such as the asphalt-like finish, white and yellow starting grid position and official F1 typography truly reflect the visual language and competitive spirit of the sport. Painted across both counters is the phrase “LIGHTS” that made British commentator David Croft famous. OUT & AWAY WE GO (The lights went out. Let’s start all at once!). This now-legendary phrase captures the momentary tension and excitement that accompanies the start of each Grand Prix, and has become an integral part of the timepiece’s identity. Further underscoring the deep connection with F1 is the F1 logo placed discreetly at 6 o’clock on the minute track. A sparkling green and red TAG Heuer shield at 12 o’clock is hand-lacquered to match the shield above the crown, adding a final touch to the racing DNA. This special timepiece comes with a white calfskin strap embossed with a textile pattern and features a grade 5 titanium double-folding buckle with easy-adjust links. Housed in a specially designed wooden box inspired by F1’s signature colors, the packaging features white and red tones that perfectly complement the timepiece. Owning a TAG Heuer Monaco Split-Second Chronograph | F1(R) is a limited edition of just 10 pieces, each individually engraved with a serial number, and is like owning a piece of motor racing history. The excitement of F1, born from the roar of the engine and created with cutting-edge precision, is now available on your wrist. For TAG Heuer, this is a timepiece that once again makes you want to shout “LIGHTS OUT & AWAY WE GO!”
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https://prcdn.freetls.fastly.net/release_image/2796/459/2796-459-a6bf5d6a4e3b2eb30814641a235c96e6-2000×1500.png https://www.tagheuer.com/CBW2190.FC8356.html CBW2190.FC8356 / 19.14 million yen (tax included) / Scheduled for the fourth quarter of 2025 TH81-00 / Automatic split-seconds chronograph / Red translucent dial / White ceramic case / Case diameter 41 mm / Water resistant to 30 meters / Hand-stitched white embossed calf strap X: @TAGHeuerJapan ‏, Facebook: @TAGHeuer, LINE: @tagheuer #TAGHeuer #TAGHeuer Contact us LVMH Watches & Jewelry Japan TAG Heuer TEL: 03-5635-7030