[Clarks Japan Co., Ltd.] Clarks Originals holds the second “Wallabee Day” Clarks Japan Co., Ltd. Press release: April 1, 2025 Clarks Originals 2nd “Wallabee Day” held – A special day is coming again this year to celebrate the charm of “Wallaby(TM)️” loved all over the world
https://prcdn.freetls.fastly.net/release_image/140622/17/140622-17-98568c52cb9456001ccd34df23bb73f3-811×495.jpg The upcoming Saturday, April 26, 2025 is “Wallabee Day” The wallaby, one of the brand’s signature items, has been loved by people around the world for many years for its unique silhouette and presence rooted in culture. This year’s Wallabee Day will once again convey its charm through a global campaign, limited collaborations, and special activations under the theme of “WORN BY THE WORLD.”
https://prcdn.freetls.fastly.net/release_image/140622/17/140622-17-eb96a35649ea8c6d503520c50e41208d-806×566.jpg April 1, 2025｜THE STORY Published This campaign is based on an actual episode that took place on April 26, 1971. Customs officials mistook the 4,176-footed wallabies that arrived at New York JFK Airport as “wallabies” and prepared cages for them. A unique anecdote is that when you open the box, what you find inside is a pair of Clarks signature shoes. As a visual reenactment of this event, a campaign image featuring a wallaby packed in a wooden box and a fake customs label was developed. Focusing on the brand’s classic symbol of “Maple Suede” color, it expresses traditional charm. The theme for 2025 is “WORN BY THE WORLD” Since its debut in 1968, the Wallaby has gone hand in hand with music, fashion, and street culture, not just shoes. UK soccer scene, Jamaican dancehall, the streets of Harajuku, Tokyo, and hip-hop album covers. It continues to be loved all over the world as an item that expresses your individuality. At Wallabee Day 2025, we will deliver unique projects and limited products while focusing on “people who enjoy wallabies in their own way.”
https://prcdn.freetls.fastly.net/release_image/140622/17/140622-17-8657f4198815340b3847f48da3a9af0e-3900×2601.jpg April 26, 2025｜Clarks Originals “Wallabee Day pack” on sale Clarks Originals releases a special edition collection in time for Wallabee Day. A model with a sense of fun and attention to detail, perfect for celebrating this special day and for everyone who enjoys
individuality. • With original FOB & multi-colored shoelaces The shoes come with a special FOB with Wallabee Day and wallaby motifs and multi-colored shoelaces that can be customized. • Wallabee logo engraved on heel Paying close attention to detail, the heel features a special Wallabee logo. • Equipped with Vibram sole Adopts a Vibram sole that combines comfort and durability. It is useful not only for town use but also for active scenes. • 3 limited colors to choose from Available in 3 colors: vivid Bright Pink, natural Sand, and deep Green. A lineup that will be the centerpiece of your coordination. Clarks Originals “WallabeeDay pack” will be on sale from Saturday, April 26th. Available at the official online store , Clarks Originals Store, and other retailers Men’s Wallabee 2604/ Green Suede ・ Sand Suede / UK6-10 ¥ 27,500 (tax included) Women’s Wallabee 2604 / Bright Pink Suede ・ Sand Suede / UK4-6 ¥27,500 tax included) CLARKS Founded in 1825 as C&J Clark Limited in Street, Somerset, in the south-west of England. Since then, Clarks has been a pioneer in innovative shoemaking. Fueled by our combined strengths of innovation and craftsmanship, Clarks is known around the world for its advanced manufacturing techniques, technology and cutting-edge materials. With an archive of more than 22,000 shoes, each design, including desert boots and wallabies, has distinctive features that make Clarks instantly recognizable. Clarks is a global company with retail, wholesale, franchise and online channels in more than 100 markets. About Clarks Originals Store A store that operates the sub-brand “Clarks Originals” founded in the 1990s The store has many
collaborations centered on Clarks’ iconic models such as the Wallaby, Desert Boots, and Desert Trek, which have continued to carry on the brand’s idea of “wrapping” the foot since its founding. Currently, we have a total of four stores in Tokyo, Kyoto, and Osaka (two stores). Contact information Clarks Japan Co., Ltd. / 03-5411-3055
