Mitsuda Kogyo Co., Ltd. Salon de Alphard goes from Japan to the world! Exhibiting Milan Collection & making full-scale entry into overseas market development through cross-border e-commerce

【Mitsuda Kogyo Co., Ltd.】 Salon de Alphard goes from Japan to the world! Exhibiting Milan Collection & making full-scale entry into overseas market development through cross-border EC ​
Mitsuda Kogyo Co., Ltd. Press release: April 1, 2025 Salon de Alphard goes from Japan to the world! Full-fledged entry into overseas market development through Milan Collection exhibition and cross-border e-commerce SALON DE ALFURD (Mitsuda Kogyo Co., Ltd. Headquarters: Yoshikawa City, Saitama Prefecture
Representative Director: Hiroki Mitsuda), which develops life-sized luxury bags and wallets from Japan, launched a cross-border e-commerce site (URL https://salon-de-alfurd.com/) has been launched. This brand focuses on bags, wallets, and leather accessories that combine design and convenience using high-quality leather that is commonly used by European luxury brands, with the keywords of “made in Japan,” “life-size luxury,” and “cute for adults.” In recent years, as a strategy to survive the era of weak yen, we have been focusing on product planning and development for overseas markets and expanding the market using e-commerce. Mitsuda Kogyo is at the forefront of the need for small and medium-sized enterprises to expand overseas without relying on the Japanese market. In addition, for this cross-border e-commerce opening, we will be running a one-month free shipping campaign.
https://prcdn.freetls.fastly.net/release_image/60402/62/60402-62-86a8c38d04e5db1628101fba6c5b993c-1750×850.jpg Cross-border EC site top screen 1: Background of overseas market development We had been experimenting with opening a store on an overseas shopping site for some time and received very positive reviews, so we decided to open our own cross-border e-commerce site and have been preparing for 2-3 years. In response to the recent depreciation of the yen, sluggish consumption in Japan, and
uncertainty about the economic future, there is an urgent need to expand global sales channels that are not dependent on the Japanese market. In the future, we aim to generate more than 20% of our total sales from cross-border e-commerce. 2: “Salon de Alphard” attracting the attention of the world “Salon de Alphard” will be exhibiting at the Milan Collection in 2024 and 2025, playing the role of promoting brands that are proud of Japanese craftsmanship on an international stage. It has received high praise from overseas buyers and
fashion-related people, and through this cross-border EC expansion, we aim to deliver Japanese manufacturing and craftsmanship to as many people as possible. From next year onwards, we plan to actively exhibit at exhibitions in Europe and collaborate with overseas influencers, and while increasing our global recognition, we will continue to create a brand that is loved by people around the world, centered on the concepts of “Made in Japan,” “Life-size luxury,” and “Cute for adults.” 3: New trends in overseas expansion through cross-border e-commerce for small and medium-sized enterprises This case study by Mitsuda Kogyo is an example of a new movement of small and medium-sized enterprises to utilize cross-border e-commerce to develop overseas markets. In recent years, there have been an increasing number of cases in which Japanese small and medium-sized enterprises are seriously challenging the overseas market and connecting directly with the world through e-commerce. As Japan’s population declines and consumption trends change, Mitsuda Kogyo will continue to take on new challenges as a company that leads these trends. 4: Collaboration with traditional crafts As a commemorative product for this cross-border EC event, we will be pre-selling a special bag for overseas demand that was unveiled at this year’s Milan Collection (off schedule). Created in collaboration with luxury formal wear brand MUNETAKA YOKOYAMA, this item combines traditional beauty with modern lifestyle. We use fabrics from Morisan, a long-established Nishijin textile company in Kyoto that has been in business for over 100 years among traditional Japanese crafts.
https://prcdn.freetls.fastly.net/release_image/60402/62/60402-62-ecfaac0d546461fd40691f4474327634-800×800.jpg Nishijin-ori drape 4WAY bag (gold) Nishijin-ori drape 4-way bag (gold) Materials: Nishijin-ori fabric, Italian cowhide Size: Height 14.5 x Width 26 x Bottom gusset 4cm Price: 110,000 yen (121,000 yen including tax) The flowing patterned fabric is made into a ribbon with an impact similar to the obi knot of a kimono. The design is graceful and elegant without being too cute, giving it a timeless look.
https://salon-de-alfurd.com/products/1890
https://prcdn.freetls.fastly.net/release_image/60402/62/60402-62-4f7824b386fb69fe9c13f686ff692e04-800×800.jpg Nishijin-ori 4WAY horizontal bag (navy floral pattern) Nishijin-ori 4WAY horizontal bag (navy floral pattern) Materials: Nishijin-ori fabric, Italian cowhide Size: Height 12 x Width 31 x Bottom gusset 3cm Price: 90,000 yen (99,000 yen including tax) A simple horizontal clutch with a clear, gorgeous floral pattern on a black background to highlight the characteristics of traditional kimono fabric. Accented with tassels made from high-quality Italian leather, it combines beauty and ease of use with a removable chain.
https://salon-de-alfurd.com/products/1891 Brand Overview At Salon de Alphard, we produce products using high-quality leather sourced from an Italian tanner who is also a purveyor to European luxury brands. In addition, each bag is carefully handcrafted from cutting to finishing by bag craftsmen at our domestic workshop. We also actively
participate in SDG’s initiatives, pursuing sustainable manufacturing through the selection of environmentally friendly materials and collaboration with traditional crafts. 1. Using eco-friendly materials 1) Leather made by tanners certified by the world standard “LWG” 2) Materials using apple waste 2. Promoting upcycling 3. Fur
​​remake/renovation 4. Manufacturing without creating surplus Company Profile Mitsuda Kogyo Co., Ltd. Established: December 26, 1966 Representative Director: Hiroki Mitsuda Capital: 10 million yen (as of February 2023) Address: 815 Kawafuji, Yoshikawa City, Saitama Prefecture Directly managed stores (including corner stores) Hiroo Main Store / Sapporo Mitsukoshi Store / Sendai Mitsukoshi Store / Kashiwa Takashimaya Store / Tobu Funabashi Store / Odakyu Department Store Shinjuku Store / Keio Shinjuku Store / Sogo Yokohama Store / Nagoya Mitsukoshi Sakae Store / Sakai Takashimaya Store / Senri Hankyu Store / Nishinomiya Hankyu Store URL:
https://salon-de-alfurd.jp/pages/company https://salon-de-alfurd.jp/ https://salon-de-alfurd.com/ https://www.instagram.com/salonfurdeald/ https://www.facebook.com/salon.de.alfurd/
https://twitter.com/SALON_DE_ALFURD/ Biography of Representative Hiroki Mitsuda Completed master’s program at Waseda University Graduate School of Science and Engineering in 2006. After completing graduate school, he started working at a headhunting company. After leaving the company, I traveled alone to 45 cities in 24 countries in Europe to study fashion and art. After returning to Japan, due to his father’s illness, he took over the family business of a bag factory and launched the new “SALON DE ALFURD” brand. At the same time as he became president, the company has achieved rapid growth by adopting strategies that are the exact opposite of the conventional wisdom in the apparel industry, such as “a system to keep prices low and achieve high quality by focusing on online sales and not holding inventory outside of stores” and “Rather than releasing new products every season, we quickly roll out many products, repeatedly update versions while closely reflecting sales conditions and customer feedback, and develop products to become best sellers.” In addition, our products have been praised for their high quality, and have been expanded to major Japanese department stores such as Hankyu, Takashimaya, and Mitsukoshi. Last year, the online purchase repeat rate reached 40%, proving popular. Additionally, as a Saitama Prefecture SDGs Partner, we actively participate in sustainable corporate activities, and now more than 40% of our sales are sustainable products that are considerate of the global environment.
https://prcdn.freetls.fastly.net/release_image/60402/62/60402-62-42ef99bc8c1ddee73ca545417ddfff6c-1200×800.jpg Salon de Alphard Hiroo Main Store Salon de Alphard Hiroo Main Store Izutsu Nishiazabu Building 1F, 4-3-3 Nishiazabu, Minato-ku, Tokyo Business hours: 11:00-14:00, 15:00-19:00 Closed: Tuesday TEL: 03-6434-1497