Out of the Box Co., Ltd. April 4th is Oshiri Day! 89.1% of people answered that they would like to get their nails done! Promotion survey

[Out of the Box Co., Ltd.] April 4th is Oshi Day! 89.1% of people answered that they would like to get their nails done! [Promotion survey] ​
Out of the Box Co., Ltd. Press release: April 1, 2025 April 4th is Oshi Day! 89.1% of people answered that they would like to get their nails done! [Promotion survey] The number one nail I want to try is “simple nails with my favorite color”, and the second place is “conceptual nails that I recommend” Out of the Box Co., Ltd. (Head office location: Chuo-ku, Tokyo, Representative Director: Toshinari Mizumoto) conducted a survey on oshikatsu among 101 women in their 20s to 30s who are active in oshikatsu. April 4th is officially registered with the Japan Anniversary Association as “0404” and “Oshi Oshi Day”. This anniversary was established by CDG Co., Ltd. and Oshikatsu Research Institute, which is operated by Oshicoco Co., Ltd., and is a special day for both those who are “pushered” and those who are “pushered” to express their feelings to each other. In recent years in the entertainment industry, fan support has become an important factor in generating Japan’s economic benefits. “Oshikatsu”, which shows love for the person you support through concrete actions, is revitalizing the market as it involves a wide range of consumption behaviors such as attending live concerts and events, and purchasing goods. This time, “Nail Joshi”
(https://www.nailjoshi.com/), conducted a survey on oshikatsu among 101 women in their 20s and 30s who engage in oshikatsu.
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-c7ebc8d837130ba1a4146f8d2eea5b10-1920×1329.png [Summary] ・In terms of promotion genres, “male idols” (36 people) were the most popular, followed by “anime/manga/game characters” (29 people), and “female idols” (17 people) ・An overwhelming majority of people (74.3%) have purchased products with their favorite member color or work color in mind ・The most popular fashion trend is “Incorporate your favorite colors” (53 people) ・Accessories/jewelry (40 people) was the most anticipated product in collaboration with a fan ・89.1% are interested in Oshikatsu nails, including those who have done Oshikatsu nails (36.6%), “I want to try it” (34.7%), and “I can’t do it due to work” (17.8%) ・The desired nail design was overwhelmingly supported by “simple nails with the desired color” (56 people) and “conceptual nails that are easily recommended” (52 people) *If you would like to quote the survey results, please write “Citation: nail girls” and link the URL of the relevant page. The No. 1 recommended genre is “male idol”
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-96d3dc212b415773f5df6fdd0a2cd10b-650×450.jpg When we first asked, “Please tell us your favorite genre (multiple answers allowed)”, we found that the most popular category was “male idol” (36 people). Next, “Anime/Manga/Game Characters” (29 people) came in second place, followed by “Female Idols” (17 people) in third place. While male idols stand out in popularity, characters from anime, manga, and games come in a close second, indicating that a diverse Oshikatsu culture that transcends the boundaries between reality and virtuality has taken hold. This shows that both real and virtual play an important role in modern entertainment consumption. Furthermore, we have confirmed that there is a certain amount of support for female idols, and that many women, regardless of gender, are attracted to their attractive performances and personalities. ■We asked him why he chose that genre. ・Those who chose “male idol” “I like watching audition programs for idols. I feel that their appeal goes beyond just their singing and dancing skills. (30s/Full-time employee)” “It’s close to home because I have the opportunity to meet them in person at release events and other events. (20s/Full-time employee)” “I like going to concerts and collecting merchandise. (30s/self-employed/freelance)” “I love sparkling male idols and I’m a big fan of them, so I chose them. (30s/Full-time employee)” ・Those who selected “anime/manga/game characters” “I don’t really watch anime, but the characters I’m currently recommending are rare and I’ve been recommending them for a long time. (30s/self-employed/freelance)” “It’s a genre that I’ve been supporting for a long time, and it’s especially lively as it recently celebrated its anniversary. (30s/Self-employed/Freelance)” “I’m an otaku and watch a lot of anime, so I naturally fell in love with it. (30s/part-time job)” “I’ve always loved anime and I’m an otaku who loves manga. When it came to recommending that genre, that was the first thing that came to mind. (30s/housewife)” ・Those who chose “Female Idol” “As someone of the same gender, I admire people who always have a bright smile. (20s/Full-time employee)” “It gives me energy when I look at it with its cuteness and brightness. (30s/part-time job)” “Because I’m referring to idols’ makeup and hairstyles. (20s/Student)” “I like seeing people working hard. (20s/contract employee/temporary employee)” 74.3% said they had purchased a product because of a recommendation
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-96f01dad8b76e98b71f196d81370091e-650×450.jpg Next, when asked, “Have you ever bought a product or service with your favorite member color or work color in mind?”, the overwhelming majority of respondents answered “yes” (74.3%). A certain number of respondents (13.9%) said, “I want it, but I haven’t bought it yet,” which shows that the preferred color goes beyond mere preference and is a strong motivating factor for specific purchasing behavior. In addition, the 13.9% of respondents who answered, “I want it, but haven’t bought it yet,” suggests the potential size of the market, and we can expect it to create new marketing opportunities for companies. The No. 1 trending fashion style is “Incorporating key colors”
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-d1ed9313c0d4cff53a92060fe673aa78-650×450.jpg Next, when asked, “What’s your favorite fashion? (Multiple answers allowed)”, the most common answer (53 people) was “I incorporate my favorite color as a focal point” (53 people). This was followed by “Incorporating fan goods with points” (40 people), which shows that fans are searching for the perfect balance between their daily lives and their fan activities, and are trying to adapt to social situations while promoting their fan activities. 3rd place was “Mainly incorporate fan goods” (22 people), and there was a certain number of people who chose an active method of expression, and some forms of promotion through fashion were also seen. These three top answers indicate that many fans naturally incorporate Oshikatsu into their daily lives. While incorporating her favorite colors and fan goods, she seems to value a sense of balance that suits her individuality and the occasion. The most anticipated collaboration goods are
“accessories and jewelry”
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-f0a91cb8f0d79d6a195d434b3d836205-650×450.jpg Next, we asked the question, “If you were to collaborate with your favorites, what kind of products would you like? (Multiple answers allowed)” The most popular answer was “Accessories/Jewelry” (40 people), and it has generated a lot of anticipation. “Sweets” came in second place (37 people), followed by “drinks” (28 people) in third place. The popularity of “Accessories/Jewelry,” “Sweets,” and “Drinks,” which ranked high, shows that fans are seeking connections with their favorites in a way that integrates into their daily lives. With items that can be used for a long time and consumer goods that can be easily enjoyed, it can be said that oshikatsu is closely tied to an individual’s lifestyle and self-expression. Interestingly, nail-related products also rank high, with demand for “Nail
Tips/Stickers” (26 people) and “Gel Nails” (22 people). We found that fans are looking for products that make them feel closer to Oshi in their daily lives. This shows that nails go beyond mere beauty and are now recognized as an important medium for self-expression and promotion. 89.1% of people want to do their nails for promotion
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-1d34f151e31062b90d5c448e828b1ed7-650×450.jpg Next, when we asked the question, “Have you ever done your nails for Oshikatsu?”, 36.6% of the respondents answered, “I have done Oshikatsu.” More than 30% of the respondents actually seemed to enjoy having their nails done as part of their Oshikatsu activities. This was followed by 34.7% of respondents who answered, “I’ve never had my nails done, but I would like to try them,” confirming the high latent demand for nails even though I’ve never done it. Additionally, 17.8% of respondents said they would like to have their nails done but cannot due to work commitments, suggesting that many people have environmental constraints. Combining these results, we can see that 89.1% of people are interested in nail art for promotion. ■I asked him the reason for the above. ・Those who answered “I have had my nails done” “I usually do my nails, but to match the event, I decided to keep the design simple and have my initials on my nails.
(30s/Full-time employee)” “I’ve always liked nails, and I think it’s easier to wear fingernails because they don’t stand out that much. (30s/self-employed/freelance)” “I wanted to get my nails in the right color to match the live performance and add some spirit.
(20s/Full-time employee)” “Every time I look at my nails, I remember my love and feel happy, so I got my nails done. (30s/Full-time employee)” ・Those who answered “I have never done push nails but would like to” “I don’t usually get my nails done so I’ve never done it, but I got interested when I saw people I like doing their own nails on social media. (30s/full-time housewife)” “I’ve never done it because I don’t have any knowledge, but when I look around, I think it’s cute because it matches the concept of the event and makes me feel good. (30s/Full-time employee)” “I’d like to try my nails, but there’s a high chance I’ll damage them when I do housework, and if I do, I’ll be sad, so I can’t muster up the courage to do it. (30s/part-time job)” “I want to get my nails done when I go to a live show. I live in a rural area and have small children, so I haven’t been able to go to live shows yet, so I support them by watching paid streams and buying goods. (30s/Full-time employee)” ・Those who answered that they would like to have their nails done but cannot due to work commitments “I can’t do my nails because of my job, so I’d like to try nail tips. (30s/self-employed/freelance)” “I haven’t done it yet because my time is limited due to work. (30s/Part-time job)” “I’d like to have my nails in my favorite color, but it’s hard to do because it’s a flashy color. (20s/housewife)” “I don’t have a lot of time off, and I can’t do it because I don’t like it at work. (20s/Full-time employee)” “Simple nail polish” received the highest number of responses
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-e8396c7a72f33774943c43767e35964e-650×450.jpg Finally, when asked, “What kind of nails would you like to try? (Multiple answers allowed)”, “Simple nails with the same color as your favorite color” received the most support (56 people). This was closely followed by “Howatto recommended conceptual nails” (52 people), and in third place was “Properly recommended nails” (20 people). On the other hand, those who said “Violently Push Itanail” (3 people) remained in the minority. “Oshi Nail” is a design that directly incorporates Oshi into the nail, and incorporates initials, logos, deformed art, and other elements that are immediately recognizable as Oshi. On the other hand, “conceptual nails” are characterized by modest designs that only those in the know will notice, such as the favorite color or the image of a favorite song, without directly expressing the person’s preference. The results in which “simple nails with the color of oshi” and “conceptual nails that are popular with oshi” ranked high are thought to reflect the desire of fans to express their love for oshi in a modest yet special way, while emphasizing harmony with everyday life. Also, since there were not many votes for “Intense Pushing Itanail,” it seems that many fans tend to prefer balanced pushing activities that are easy to incorporate into daily life. For recommended nails, comprehensive nail media “Nail Joshi”
https://prcdn.freetls.fastly.net/release_image/27435/20/27435-20-5cec002dc7aed20ac7433fe3946c64fb-480×120.png “Nail Joshi” is a comprehensive nail media written by professional manicurists as writers. In addition to introducing the latest trends, nail care information, and specialized nail knowledge in detail, it also introduces nail salons recommended by professional nail artists, and can also be used as a nail salon search site. “Where can I find a nail salon where I can get good deals?” “I want to know a nail salon with good reviews that is close to the nearest station!” There are many people who have such concerns when choosing a nail salon. At Nail Joshi, you can search for nail salons that match your preferences and preferences through a unique system that you won’t find anywhere else: “Professional nail artists will introduce you to nail salons.” Nails are especially popular among push activities, and you can feel energized by feeling the push on your fingertips, which you often see on a daily basis. Why not further enhance your life at a salon carefully selected by professional nail artists? ■Nail girls: https://www.nailjoshi.com/ ■Contact us:
https://www.nailjoshi.com/contact/