April Fools’ Day Project Size limits have finally been broken!? Z-cup compatible “Z85” ─ Japan’s lar gest bra “seriously” made by glamor size underwear brand M’DREA

[April Fools’ Day project] Size limits have finally been broken!? Z-cup compatible “Z85” – Japan’s largest bra “seriously” made by glamor size underwear brand M’DREA
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Madrea Press release: April 1, 2025 april fools [April Fools’ Day Project] Size limits have finally been broken!? Z-cup compatible “Z85” ─ Japan’s largest bra “seriously” made by glamor size underwear brand M’DREA M’DREA, a glamor size underwear brand, has released a much-talked-about prototype product that was seriously developed “from a paper pattern”!
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-d20c9f6ce7b6d9f093003c24df8c85fe-1200×630.png The birth of the Z cup is a step toward fulfilling someone’s “normal”. M’DREA, a brand specializing in glamor sizes, has created a prototype of Z85, a bra compatible with Z cups, created by challenging the limits of size. On display at M’DREA Ginza Salon until May 31, 2025 (not for sale). Glamourcy developed by SOIREVE Co., Ltd.
(Headquarters: Higashikurume City, Tokyo, Representative Director: Madoka Fujin) ‘s specialty underwear brand “M’DREA” has successfully developed “Z85”, one of the largest bras in Japan that exceeds size limits and is compatible with Z cups. This product will be announced as an April Fool’s Day project on April 1, 2025 (Monday), and is a product born from a “serious spirit of challenge” and “soft ideas” by actually drawing a pattern, sewing, and completing a prototype. *There are no plans to sell the Z85, but we are currently preparing to apply for the Guinness Book of Records (Japan’s largest underwear). ■ What is the Z85, which overturns common sense regarding size?
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-357611b32cd2f3ad3503bf77133ed4e1-1200×630.png Left: G65 size (general glamor size) / Right: Z85 size (this prototype). The size difference is a surprising step that can only be conveyed visually The Z cup developed by M’DREA, a glamor size underwear brand, is a truly “substandard” bra. M’DREA, which handles a wide range of sizes from F cup to N cup in Japan, took on the challenge of creating a Z cup size with the desire to create a bra that accommodates any bust size.
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-9c3bdaf31f8aa25dcde3d2f09f34979f-1329×1024.jpg This bra, which was created from a pattern and carefully tailored by skilled sewing staff, addresses concerns such as weight, shaking, and shifting that are common with large busts, and pursues comfort and stability. Beauty and functionality I aimed to achieve both. Image
URL: https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-e318a99324176fb07823a35bc9085635-1200×630.png The Z85 bra is designed entirely from scratch, without reusing existing patterns. The photo shows a black lace prototype, featuring three-dimensional stitching and delicate lace. It is truly a “structural beauty” that combines practicality and beauty. Image
URL: https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-e2215c7d39af0afba0b421ca0c3b31f5-1200×630.png ■ Development background and thoughts on the Z85 bra, and why we took on the challenge The reason why M’DREA took on the challenge of creating the “Z85 Bra” is our belief in “not creating size
limitations.” Having worked with many customers who are actually worried about their bust size, Over and over again, I’ve heard people say, “I don’t have any underwear that really fits,” or “I can’t find the right underwear.” Currently, M’DREA offers sizes up to N cup, and many customers are concentrating on M to N cup sizes. After expanding the sizes, the number of N-cup customers visiting our store has increased significantly, and some even have even larger busts. Each time, I was left feeling frustrated that it was not able to properly support my bust, and my desire to deliver a piece that people of all sizes could entrust themselves to with peace of mind grew stronger. Also, we have We hear from people who have given up on choosing a bra, saying, “There is no longer a bra in this world that fits me.” That’s why this prototype “Maybe there’s a bra that fits my bust,” she said. My hope is that it will give you an opportunity to have hope again.
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-14134aeeb74ded661d87e66914585633-1200×630.png The sewing is also custom made from scratch. Even the giant cup with its intricate curves is carefully crafted by skilled hands. In order to give shape to your imagination, we put a lot of effort into patterns, materials, and sewing. The size Z85 may be extremely rare in reality. However, we believe that “imagining its existence” is what is important when making underwear. No matter how big your bust is, we want to wrap it securely, support you, and give you peace of mind every day. Towards a world where there are easy options for all bodies. Believing in that future, we took on this challenge. Image
URL: https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-0a3ed81ecb0a5e66332d9d440d92a92d-1200×630.png “I can’t believe it fits so well…” The “what if” that people with large busts have said has become a reality. ■ Realistic development from F65 to N85 Behind the joke of a Z-cup prototype, M’DREA has been seriously listening to the voices of people with larger busts, and has now developed 45 sizes from F65 to N85. With wire bras that provide excellent stability and a beautiful silhouette, and non-wire bras that comfortably support even large N-cup busts, we are committed to helping women who are size-obsessed.
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-45cedd39616626197394eb8950d3868c-1200×630.png ■ Actual item on display at M’DREA Ginza Salon
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-c83077fdc0cb361a11d4ba951c0f04f2-1200×630.png “Here is a place where you can feel the presence of Z85 with your eyes, hands, and skin. This prototype “Z85” size bra is on display at M’DREA Ginza Salon until May 31, 2025. You can also try on other regular sizes in our spacious private fitting room. “We hope you can find your perfect match atM’DREA Ginza Salon. ”
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-329d0a67e771277511b784bdd6ab5f72-1200×630.png The actual product is on display at M’DREA Ginza Salon. You can experience the scale beyond your imagination. ■ Product overview (prototype) Product name: Z85 wire bra (prototype) Size: Z cup/under 85 Structure: Custom pattern, reinforced wire Sales: None (exhibition only) Exhibition period: Until May 31, 2025 Exhibition location: M’DREA Ginza Salon (2.5F, Ginza Urban 21 Building, 1-4-5 Ginza, Chuo-ku, Tokyo) *April 1st is April Fool’s Day. This announcement was made as an April Fool’s Day project, and although the Z85 Bra is an actual prototype, there are no plans to sell it.
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-5ce7df19ca3e53e93d5aa0b07302ed12-1080×1350.png Z85 bra (prototype) A symbolic piece of M’DREA that is compatible with the largest cup size in Japan. Beautiful lace and delicate patterns gently and strongly support every body. ■ About M’DREA M’DREA, which was born in 2020 as a brand specializing in glamor size, has been working with the concept of “life-changing underwear” and listening to the voices of many women who are worried about their bust size. We offer a wide range of sizes from F65 to N85 so that people of all sizes can find the one that’s right for them, and we continue to develop products that are not only aesthetically pleasing, but also comfortable to wear and comfort for the mind and body. In April 2024, we will open our first directly managed salon in Ginza so that more customers can experience fittings. Through our completely private fitting rooms where you can relax and our online consultation service, we aim to be a brand that helps each person feel comfortable with who they are. M’DREA will continue to pursue “beauty that is not limited by size” and “comfort,” and will continue to deliver underwear that supports the “individuality” of every body.
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-558c9ea70060c5c530f31ed17f81b775-1200×630.png [Brand Overview] Brand name: M’DREA Established: 2020 Development details: Planning, development, and sales of glamor size specialized underwear, Online fitting, try-on service, etc. Ginza Salon: 1-4-5 Ginza, Chuo-ku, Tokyo 104-0061 Ginza Urban 21 Building 2.5F Official website: https://www.m-drea.jp Online store: https://mdrea2020.com/ Contact us: contact@m-drea.jp
https://prcdn.freetls.fastly.net/release_image/73129/14/73129-14-0d983674067fec917901e839f596ae21-711×723.jpg [Company Profile] Company name: SOIREVE Co., Ltd. Location: 7-6-1 Shimosato, Higashikurume City, Tokyo Established: April 25, 2024 Representative: Representative Director Madoka Fujin