Allbirds “How OK are business casual shoes?” Allbirds’ campaign to find an “everyday companion” who wi ll be an ally for troubled working people will start on April 1st.

【Allbirds】 “How OK are business casual shoes?” A campaign proposed by Allbirds to find an “everyday companion” who will be an ally for troubled working people starts on April 1st ​
Allbirds Press release: April 1, 2025 “How OK are business casual shoes?” Allbirds’ campaign to find an “everyday companion” to help troubled working people starts on April 1st. Feel confident in your new life in spring. Light, clean, and
business-friendly sneakers. April means a new life. I often hear people say they don’t know what to wear when it’s called “business casual.” In fact, Allbirds sneakers have already been well-received by many people as a new standard for working feet. “Light and comfortable like socks. Washable and clean. Minimal design. A pair of shoes that will give you confidence in your new life.” Allbirds makes working people’s lives more comfortable from the ground up.
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https://prcdn.freetls.fastly.net/release_image/52205/67/52205-67-d3cd4fc16dddf23ccd3f4846b3ee88f5-2160×2700.jpg ■ “To what extent is business casual OK?” “Working attire” is something that new members of society and business people who are transferring or changing jobs tend to worry about. Especially when it comes to your feet, many people wonder, “Do I have to wear leather shoes?” and “Aren’t sneakers rude?” Allbirds listens to these voices and proposes footwear that is “natural and trustworthy.”
https://prcdn.freetls.fastly.net/release_image/52205/67/52205-67-a08d64fd1e6fe13527c931f1bd4b7ad0-1928×2700.jpg – Why Allbirds is perfect for business casual – • Incredibly light, comfortable to wear while on a business trip or while standing at work • Minimal design that goes well with suits and jackets • Stress-free from going to work to returning home, it fits like socks • Clean enough to wear comfortably every day, machine washable We believe that what is required of working feet is not only to look good, but also to be able to wear them for long periods of time without getting tired, and to be able to keep them clean every day. At Allbirds, we have listened to these voices and aimed to create a pair of shoes that can be comfortably worn on weekdays and weekends. In fact, we are increasingly hearing stories from our customers where they say, “I happened to meet someone at a business partner or company who was wearing Allbirds, and we got into a lively conversation by asking, “That’s an Allbirds, right?”, and we feel that Allbirds are becoming more popular among workers. We want more people to know about Allbirds. I also want to support working people from the ground up. With this in mind, we have planned theNew Life Campaign, “Discount to make working people’s daily lives more comfortable”. New life campaign held “Discount to make the daily life of working people more comfortable” Starting April 1, 2025 (Tuesday), Allbirds will carry out a campaign to support working people, “Discount to make working people’s daily lives more comfortable,” at its Harajuku, Marunouchi, and Osaka stores, as well as its online store. [Campaign Overview] Period: April 1, 2025 (Tuesday) to April 27, 2025 (Sunday) Target product number: ABM240086 / ABW240086 / ABM240087 / ABW240087 / ABW240063 / ABM240073 / ABW240073 Discount details: 20% OFF on eligible products Stores: Allbirds directly managed stores
(Marunouchi, Harajuku, Osaka) and online store Conditions: Membership registration and coupon code entry are required to purchase on the Goldwin Online Store
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https://prcdn.freetls.fastly.net/release_image/52205/67/52205-67-4022b627c965fb382f3c90350f2f5736-2400×1021.png Business Casual Interview We interviewed NEWOLD CAPITAL members who use Allbirds for business. How has wearing Allbirds changed your working life? Can Allbirds really be used for business? The interview video is here Photography cooperation: NEWOLD CAPITAL About the store Harajuku Store Store name: Allbirds Harajuku (Allbirds Harajuku) Address: 1-14-34 Jingumae, Shibuya-ku, Tokyo Harajuku Jingunomori Building 1st floor Phone number: 03-6804-6827 Business hours: 10:00-19:00 Irregular holidays Marunouchi Store Store name: Allbirds Marunouchi (Allbirds Marunouchi) Address: 3-4-1 Marunouchi,
Chiyoda-ku, Tokyo Shin Kokusai Building 1st floor 105th Ward Phone number: 03-6812-2580 Business hours: 11:00-20:00 Irregular holidays *10:00-19:00 on Sundays and holidays Osaka Store Store name: Allbirds Osaka (Allbirds Osaka) Address: 4-20 Ofuka-cho, Kita-ku, Osaka Grand Front Osaka South Building 4F Phone number: 06-6487-8841 Business hours: 11:00-21:00 Irregular holidays
https://prcdn.freetls.fastly.net/release_image/52205/67/52205-67-02f8d920794dc7e865243b16a5209919-1759×1854.jpg Our Story Former New Zealand soccer player Tim Brown and biotechnology expert Joey Zwillinger. “Allbirds” was born in San Francisco in 2016 by a unique team of two people. Questioning traditional shoe manufacturing with big logos, flashy colors, and chemical materials, Tim turned to merino wool from his home country of New Zealand. Tim believed in the potential of superior merino wool and teamed up with Joey to create Allbirds, a line that combines comfort, sustainability and simple design. Their signature product, “Wool Runners,” is made of the highest quality merino wool that softly wraps around your feet. Not only are they comfortable with excellent heat retention, breathability, and deodorization, but they are also made with utmost care for the environment, including recycled polyester for the shoelaces, castor oil for the insole, and SweetFoam(R) made from sugarcane for the soles to reduce carbon footprint. What’s more, the convenience of being able to wash it in the washing machine was a big hit. Leonardo DiCaprio, an Academy Award winner and environmental activist who is gaining support in Silicon Valley, where the latest technology is being produced every day, invested in the company, and its reputation has spread all over the world. Since then, we have released the “Tree” series, which has a breathable and comfortable mesh structure made from eucalyptus fibers, and the “Plant” series, which uses 100% vegetable-based artificial leather.We have developed sustainable and innovative materials, and are providing the world with products that are needed in modern society that takes into account the burden on the global environment.