Narumiya International opens its first “Petite Mine” store in Taiwan. Collaboration with World’s Overseas Business Development Office to begin expansion into overseas markets – March 27th (Thursday) at Mitsui Shopping Park LaLaport Taipei Nangang –

Narumiya International opens its first “Petite Mine” store in Taiwan. Collaborating with World’s Overseas Business Development Office to begin expansion into overseas markets – March 27th (Thursday) at Mitsui Shopping Park LaLaport Taipei Nangang – ​
Narumiya International Co., Ltd. Press release: April 1, 2025 Narumiya International opens its first “Petite Mine” store in Taiwan. Collaborating with World’s Overseas Business Development Office to begin expansion into overseas markets – March 27th (Thursday) at Mitsui Shopping Park LaLaport Taipei Nangang – Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hirou Kunikyo) opened its first overseas store for its baby and kids brand “Petit Main” at Mitsui Shopping Park LaLaport Taipei Nangang on Thursday, March 27, 2025. This store opening is in collaboration with the Overseas Business Development Office of World Co., Ltd. (Headquarters: Kobe City, Representative Director and President Executive Officer: Nobuteru Suzuki), and aims to improve brand recognition and expand sales channels as part of our expansion into overseas markets by leveraging the group’s management resources.
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-5aa5ff82dbada223509d0d1a6e8b3b6f-3508×1880.jpg Mitsui Shopping Park LaLaport Taipei Nangang 4th floor “petit main”
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-baa1b7b00540cef55c430f4f27ef5338-2901×1949.jpg Creating a space with an open feel that makes it easy to shop with children For this store opening in Taiwan, we selected the country and brand based on current inbound sales and the number of overseas users who are attracting customers to our online store. Last fall, Narumiya International launched the NARUMIYA ONLINE global e-commerce site (https://www.narumiya-global.com/en/home/ ), we have begun full-scale cross-border e-commerce development mainly in Asia, and are aiming for synergies based on customer needs obtained through this opening of physical stores. In the future, we will continue to open stores in Asia, starting with our first store in Taiwan, with the aim of increasing brand recognition. For expansion in Taiwan, we are working with World Co., Ltd.’s Overseas Business Development Department and Taiwan Waya Ludo Co., Ltd. (http://www.worldtaiwan.com.tw/index.php , we will maximize the synergies between the two companies and advance global brand development. “Petite Mine” is a baby and kids brand that is popular for its affordable prices and trendy designs, and is mainly sold in shopping centers in Japan.The Taiwan Nangang store offers a wide variety of products in a wide range of sizes from 50cm (newborn) to 130cm. Going forward, we will aim to convey the appeal of the brand to local customers and expand our fan base by strengthening our product lineup to meet local needs, releasing limited edition products, and holding events. About Mitsui Shopping Park LaLaport Taipei Nangang Name: Mitsui Shopping Park LaLaport Taipei Nangang (local notation: Mitsui Shopping Park LaLaport Nangang) Address: 131, Jingmao 2nd Road, Nangang District, Taipei City, Taiwan Access: 1 minute walk from MRT Wenhu Line “Nangang Software Park Station” 3 minutes walk from MRT Bannan Line/Wenhu Line “Nangang Exhibition Center Station” Located approximately 20 minutes by car from Taipei Station and 15 minutes from Taipei Songshan Airport, it is
conveniently located in the Nangang Economic and Trade Park, which is undergoing complex urban development as Taipei’s new urban center and is expected to further develop. Approximately 280 stores will open, mainly selling products and food, and a cinema and restaurant section will open in April 2025, followed by Kidzania in the first half of 2026. By the time all stores open, the facility will have
approximately 300 stores. About “petit main”
https://www.narumiya-online.jp/shop/brand/18/
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-83798177504c587660adfdd91cfc4ec0-3900×638.jpg Launched in spring/summer 2011, we currently have 148 stores mainly in shopping centers in Japan. We develop products that are functional, comfortable to wear, and have a high level of design, such as the “Smile Series,” which was born from the voices of moms and dads. At Taipei Nangang Petit Mine store, we have a complete lineup from 50cm (newborn) to 130cm. Additionally, as part of our opening campaign, we gave away a cute original balloon with the “petit main” logo and character “Pupu & Tete” illustrations to those who made a purchase. *Balloon gifts will end as soon as they run out. ◆ Target: 0-9 years old (girls & boys) Size: 50-130cm
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-fe4a7bff284f2f89b798ff8c37128d66-2667×2667.jpg “Petite Mine” is a brand for girls and boys that adds a childish touch to trendy fashion and can be enjoyed at everyday prices. “Japan × Narumiya Characters × petit main” photo spot is now available at the store!
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-22669010f4723a3bc3bdec5e110db84f-1610×1128.jpg To commemorate the opening, the store will feature a photo spot featuring Narmiya characters, with motifs of Mt. Fuji and cherry blossoms that will give you a sense of Japanese culture. Local customers will enjoy taking photos with Petit Mine’s popular characters, Pupu and Tete.
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-512efbadb4d70a264ad58228267773b8-1529×854.jpg Original popular characters “Pupu the bear and Tete the rabbit” appearing in “Petite Mine” clothing and items
https://prcdn.freetls.fastly.net/release_image/66361/247/66361-247-dfa2bb66e1049a5fe8acdf8b988e8953-1280×720.jpg Narumiya International Co., Ltd. Narumiya International Co., Ltd. (Headquarters: Shiba Koen, Minato-ku, Tokyo/President: Hiro Kunikyo) operates 26 brands with different sales channels and tastes, including “Petite Mine,” “Love Toxic,” and “Mezzo Piano,” for everything from newborns, babies, and kids to juniors.As Japan’s largest children’s clothing manufacturer, it provides the latest high-quality kids’ fashion. ■OFFICIAL ONLINE STORE “Narumiya Online”
http://www.narumiya-online.jp/webshop/?from=PR ■Contact Us
https://www.narumiya-online.jp/shop/contact/contact.aspx