Longchamp collaborates with Madagascar NGO Anaka and K.JACQUES, born in Saint-Tropez in southern France, to introduce new bucket hats, “Le Pliage(R) Filet Raffia” and sandals
Longchamp Japan Co., Ltd. Press release: April 1, 2025 Longchamp collaborates with NGO Anaka from Madagascar and K.JACQUES from Saint-Tropez in southern France to introduce new bucket hats, “Le Pliage(R) Fillet Raffia” and sandals ～New “LIVE GREEN!” ready-to-wear items are also available～
https://prcdn.freetls.fastly.net/release_image/17782/105/17782-105-f2133c2d8420e730aaeb79cf4d4690cc-785×357.png Founded by Jean Cassegrain in Paris, France in 1948, Longchamp is a maison brand that combines modern luxury, creativity, and
dynamism.Longchamp collaborates with Anaka, a Malagasy NGO that works to support children’s education and women’s social advancement, to create the Bucket Hat and Le Pliage(R) Filet Raphia. raffia)”, a maison born in Saint-Tropez in the south of France in 1993. The new “LONGCHAMP x K.JACQUES” sandals with K. Jacques (@kjacquessttropez) will be available worldwide, and in Japan, they will be available exclusively at the official online store, “Longchamp La Maison Omotesando,” and “Longchamp La Maison Ginza,” starting with the Spring/Summer 2025 collection. New ready-to-wear items will also be added to the lineup. Longchamp aims for a sustainable future with tradition and innovation nurtured in Paris, where the Maison was founded, and is committed to supporting women, the arts, and young talent. Anaka, based in Madagascar, is an NGO that has been supporting the promotion of women’s employment, children’s education, and environmental protection in Madagascar since 2018, and through its collaboration with Maison, provides equal employment opportunities, inclusion, and training opportunities to women in Madagascar. By 2024, 40 women will be employed in Anaka’s ateliers and 66 children will be able to attend school.
https://img.youtube.com/vi/f88IaqqFLss/sddefault.jpg
https://www.youtube.com/watch?v=f88IaqqFLss ”When I first met Anaka, the Maison’s CSR activities and their efforts immediately resonated with me. I am delighted to be working with the women of Anaka again this season, who have unique talent and craftsmanship. Their handiwork, which is a testament to their creativity, will bring even deeper value to the Maison.” (Creative Director Sophie Delafontaine) For the Summer 2025 collection, the third season of the collaboration, the Maison’s artisans and Anaka women created chic bucket hats and mesh bags, focusing on raffia, which is widely grown in Madagascar, and hand-knitting techniques that have been passed down from generation to generation on the island. Inspired by a “modern Parisienne” who cheerfully strolls along the road from her vegetable garden in the lush countryside to the marché, the two-way “Le Pliage (R) Fillet Raffia” is created by hand-woven strong and supple raffia and decorated with the Maison’s leather label, as well as the two-way “Le Pliage (R) Filet Raffia”, which is hand-woven into a fringe-like raffia that is as bright as freshly picked herbs. Combining the Maison’s codes, originality and savoir-faire, the new creations are more than just fashion accessories, and are integrated into the summer collection, expressing the positive energy of nature. “Walking barefoot on the grass is one of the joys of summer, and this season’s shoes give you the same feeling of freedom. From the cobblestone streets of Paris to the wheat fields of the countryside, these shoes make you want to take just one step and dive into the fresh air.” (Creative Director Sophie Delafontaine) In addition, the new “Longchamp Rozo”s main character, the center of the strap is decorated with a jewel-like bamboo toggle that shines in the sunlight. Two family traditions developed in Paris and Saint-Tropez come together to celebrate “art de vivre”, the aesthetics of life. “For the first time in a long time, returning to the countryside for the summer brings us the simple pleasures. This season, we are inspired by lush greenery, bringing elegance and individuality to summers spent in the countryside. Escape into nature with the Maison.” (Creative Director Sophie Delafontaine) The 2025 summer collection “LIVE GREEN!” includes kimono jackets and gardener-style overalls that inherit the essence of “Le Pliage (R),” ready-to-wear with a twist of leather and Vichy patterns (gingham check), and a variety of shoes such as mules, sandals, ballet shoes, flat boots, and sneakers. Bucket Hat Image
URL: https://prcdn.freetls.fastly.net/release_image/17782/105/17782-105-caff6cb4740ffc97f535a732c9e9fac7-2000×2000.png Price including tax/Material/Color options: ¥18,700/100%
Raffia/Natural “Le Pliage(R) Filet Raphia”
https://prcdn.freetls.fastly.net/release_image/17782/105/17782-105-03571bfe6662a116765756a6fcc7141a-2000×2000.png Size, price including tax: H31×W38cm (mesh bag L) ¥50,600
Material/Color options: 100% cotton, raffia/khaki “LONGCHAMP x K.JACQUES” New Spring/Summer 2025 Collection
https://prcdn.freetls.fastly.net/release_image/17782/105/17782-105-236bc98b8fcfb3641e52763176c51091-2000×2000.png Price including tax/Material/Color options: ¥64,900/Cowhide (sole is leather)/Natural Available stores: Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza *Products available vary depending on the boutique [About Longchamp] A maison brand that combines authenticity and energy, founded by Jean Cassegrain in Paris, France in 1948. The brand, which began with the world’s first luxury leather-wrapped pipes wrapped in hand-stitched leather, continues to convey the style of the Longchamp woman, reminiscent of the modern Parisienne full of “joie de vivre”, while following its heritage spanning over 70 years. In 1993, Longchamp introduced Le Pliage(R), which was inspired by Japanese origami. We have created iconic and timeless bag collections that embody French savoir-faire, such as “Pliage (R)” and “Le Roseau” with its impressive bamboo toggle. In addition, we promote sustainability with the motto “We produce, we care, we repair,” and since 2019 we have been working on the development of “Le Pliage(R)” that uses recycled materials, and by the end of 2022, all “Le Pliage” Pliage (R) has been switched to recycled nylon. Currently, under the direction of Artistic Director Sophie Delafontaine, each season we release ready-to-wear that reinterprets French elegance, as well as bags, accessories, shoes, eyewear, and travel goods for women and men. With a family-run tradition spanning four generations, Longchamp remains owned and operated by the Cassegrain family and has more than 300 directly managed boutiques in 80 countries around the world. In Japan, in July 2019, “Longchamp La Maison Ginza” was born and now has 44 stores, including the flagship La Maison in Omotesando and Ginza (as of July 2024). In addition, Longchamp, which values craftsmanship from its atelier in Segre, France, has been certified as an intangible cultural property company by the French government since 2007. [Contact information for publication] Longchamp (Longchamp Japan) TEL 0120-150-116 Official online store https://www.longchamp.com/jp/ja/ Instagram
https://www.instagram.com/longchamp/ LINE @Longchamp.Japan YouTube https://www.youtube.com/longchamp Facebook
http://www.facebook.com/Longchamp.japan X (old Twitter)
http://twitter.com/Longchamp_JP
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