Adastria Corporation Adastria and Itochu Corporation jointly acquire shares of Karimor International

[Adastria Co., Ltd.] Adastria and Itochu Corporation jointly acquire shares of Karimor International ​
Adastria Co., Ltd. Press release: April 2, 2025 Adastria and Itochu Corporation jointly acquire shares in Karimor International Started developing outdoor brand “KARRIMOR”
https://prcdn.freetls.fastly.net/release_image/1304/2567/1304-2567-0433af8a67e0c5968119c66ee5edc591-1995×1050.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to become a “Good Community Co-creation Company,” will be announcing the launch of ITOCHU Corporation (Headquarters: Minato-ku, Tokyo, President and COO: Ishii) on Monday, March 31, 2025. We would like to inform you that we have jointly acquired the shares of Karimor International Co., Ltd. (“Karimor International”) with Keita (hereinafter “ITOCHU Corporation”). With this acquisition, Adastria will begin developing the outdoor brand “Karimar” through a joint venture (JV) with Itochu Corporation. Karimor is a long-established British outdoor brand founded in 1946, and its high-quality rucksacks and apparel products are supported by mountaineering fans around the world. This time, Adastria and ITOCHU Corporation will jointly strengthen their approach to untapped segments and promote brand growth. Adastria will further strengthen its multi-category
development by entering the outdoor category in earnest. Adastria will work with ITOCHU Corporation to further develop durable and functional products while respecting the traditional values ​​of Karimor, strengthen its traditional strength in rucksack sales, and at the same time expand its lineup of apparel items and promote store development, with the aim of growing into a lifestyle brand. Additionally, by leveraging Adastria’s product planning capabilities, network with commercial facilities such as shopping centers and fashion buildings, and member base of over 19 million people, we will expand sales channels and customer base for Karimor in the Japanese market and improve brand recognition. Eventually, the company will aim for further growth by handling not only “Karimar” but also multiple outdoor lifestyle brands based on Karimor International. ■What is KARRIMOR
https://prcdn.freetls.fastly.net/release_image/1304/2567/1304-2567-69f601ce2f292325f6ae445d56218b90-717×523.jpg Karimor’s history dates back to 1946, when it was founded as a cycle bag manufacturer in Lancashire County, in the northwest of England. The company’s reputation for tough, functional products soon reached climbers, and they began producing rucksacks for climbers. The etymology of the brand is “carry more”. Kalimar’s rucksacks are durable and comfortable to carry the equipment required for
mountaineering, hiking, camping, etc., and are equipped with climbing features that bring out the best in climbers. “Karimar” is not satisfied with the current situation, and continues to expand possibilities and take on challenges in new fields. 【Official SNS】 @karrimor_japan ( https://www.instagram.com/karrimor_japan/ ) @karrimor.jp ( https://www.facebook.com/karrimor.jp/ ) ＜X＞
@karrimor_jp ( https://twitter.com/karrimor_jp )
https://www.youtube.com/c/karrimorJapan1946 ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2567/1304-2567-20a34ca87da345e5a7ce30f75f143075-2848×702.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion store chain with over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates an open community where people and information can exchange and creates new value, with the mission of “Play fashion!” that makes everyone’s life exciting through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/