ALEXIA STAM x Sanrio Characters’ first collaboration product will be on sale! A limited-time pop-up event will also be held from April 26th!

ALEXIA STAM x Sanrio Characters’ first collaboration product will be on sale! A limited-time pop-up event will also be held from April 26th! ​
EXJ Co., Ltd. Press release: April 2, 2025 ALEXIA STAM x Sanrio Characters’ first collaboration product will be on sale! A limited-time pop-up event will also be held from April 26th! A selection of bikinis and beach items with the theme of Hello Kitty and My Melody’s Girls Trip! The fashion brand “ALEXIA STAM” developed by EXJ Co., Ltd. (Representative Director: Michiko Yamanaka) will start selling special collaboration items with Sanrio Co., Ltd. characters at the official online store from April 25th (Friday).
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-f99572453614ebc5c7779e3771c5710f-1920×1080.jpg From Friday, April 25, 2025, collaboration products with characters from Sanrio Co., Ltd. will be on sale at the ALEXIA STAM official online store! In addition, a pop-up event will be held at ALEXIA STAM Flagship Store Omotesando store from April 26th (Saturday) to commemorate the release of collaboration products. This is an unprecedented large-scale project, with more than 15 types of collaborative products prepared. With the theme of Hello Kitty and My Melody’s girls trip, we will be selling bikinis, clothes, accessories, and small items that can be used not only on beach trips but also in the city. The key point is the world view of Sanrio characters that can only be seen here through ALEXIA STAM.
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-10bb7ea4582e8d38492be7075f76760f-1984×1622.jpg [ALEXIA STAM limited sale] Hello Kitty and My Melody tanned on a beach trip A mascot charm will also be born! ＊Online store will start selling from April 25th (Friday) *Sales are scheduled to start in stores from Saturday, April 26th OFFICIAL WEB STORE ​ ALEXIA STAM official Instagram ​ Release summary [Sales Schedule] ・ALEXIA STAM official online store First sales start: Scheduled for April 25th (Friday) at 19:00 Collaboration bikini order sales start: Scheduled for May 2nd (Friday) 19:00 Second sales start: Scheduled for late June ・ALEXIA STAM Flagship Store Omotesando First sales start: Saturday, April 26th, 12:00 p.m. Collaboration bikini order sales start: Saturday, April 26th, 12:00 p.m. Second sales start: Scheduled for late June ・Shinjuku Lumine 2 limited time store First sale starts: April 26th (Saturday) 11:00 a.m. Collaboration bikini order sales: No plans yet Second sale starts: Scheduled for late June ・Osaka Lucuaire limited-time store First sales start: May 1st (Thursday) 10:30am Collaboration bikini order sales: May 1st (Thursday) 10:30am Second sales start: No plans We will keep you informed through various media regarding sales at pop-up stores scheduled to be held in the future. Expanded item SWIWWAR The first character collaboration is born from ALEXIA STAM’s bikini, which has been evolving for over 10 years. In addition to items with original patterns on the popular standard shapes, new bikini shapes will also be created for this collaboration product. *Orders will start on Saturday, April 26th at the Omotesando store and Friday, May 2nd at the online store
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-661f41b84d52ba36440f777228851c90-1800×2700.jpg HELLO KITTY Bianca×Shelby
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-4e1e60a4b04c19cffdce603cfa4e5bab-1800×2700.jpg HELLO KITTY Blondie×Jemma CLOTHING & ACCESSORIES Director Michiko Yamanaka proposes a product lineup with attention to detail, aimed at women who live active lives. Clothes and accessories that are soft to the touch and essential for future beach trips have been created. The main feature is the embroidery of the characters and the collaboration logo (heart) *Sales are scheduled to start from April 25th (Friday) at the online store and from April 26th (Saturday) at the Omotesando store
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-9b22f6966ea08ab025563c2e38ac6627-3900×1671.jpg HELLO KITTY×ALEXIA STAM
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-77e419fe3b356e0f920bee922bc2b162-3854×1659.jpg MY MELODY×ALEXIA STAM
https://prcdn.freetls.fastly.net/release_image/25513/31/25513-31-8ad90ef446e5ec73e50fd4fa9dd58a25-1530×1320.jpg Characters and original logo embroidery (heart) Event summary Sanrio Characters collaboration commemorative pop-up event Event period: April 26, 2025 (Sat) – May 25, 2025 (Sun) Business hours: 12:00 – 19:00 Venue: ALEXIA STAM Flagship Store Omotesando Omotesando Iris 1st floor, 5-2-10 Jingumae, Shibuya-ku, Tokyo 150-0001 ALEXIA STAM To everyone who loves Beach I like traveling, I like the sea and the sun, I like the city, and I also value work A fashion bikini for attractive women who are not afraid of adventure. The shape is a 360° cut that makes women look beautiful. The latest design yet functional. You can wear it not only as a bikini, but also for training, yoga, and surfing. A high-quality and playful lineup for comfortable, baptized women. Each collection has a different worldview theme You can share the excitement you feel while traveling through ALEXIA STAM. Director Michiko Yamanaka Instagram: ＠alexiastam1988 Incorporating what I have absorbed from traveling around the world into my designs, A girl who is worried about her style because she is 158cm and size S We suggest designs and cuts that will make you look the most beautiful. Not only stylish, but also yoga, training, and surfing We devised a bikini that can be used all year round as everyday innerwear. In recent years, the theme of bikinis for mothers with children and “body building is part of fashion” We also produce training wear for improving your health and style. We believe that food, clothing, and shelter are all connected to fashion The lifestyle that proposes living a healthy and happy life while feeling the ocean is also attracting attention. [Company Profile] Company name: EXJ Co., Ltd. Address: 7F EastWest Building, 5-17-10 Hiroo, Shibuya-ku, Tokyo 150-0012 Representative Director and President: Michiko Yamanaka Business details: Management of fashion brand “ALEXIA STAM” URL:
https://alexiastam.com/company-profile/ . . . . . . . . . . . NO. L657567