[ST DuPont Japon Co., Ltd.] [Event Report] Riho Yoshioka will appear at the “ST DuPont Ginza Flagship Grand Opening Commemoration Event”!
ST DuPont Japon Co., Ltd. Press release: April 2, 2025 [Event Report] Riho Yoshioka appears at the “S.T. DuPont Ginza Flagship Grand Opening Event”! Actor Riho Yoshioka appeared at the “ST DuPont Ginza Flagship Grand Opening Commemoration Event” held at ST DuPont Ginza Flagship on Wednesday, April 2, 2025.
From left: S.T. DuPont CEO Alan, Mr. Yoshioka, S.T. DuPont Japon Co., Ltd. Representative Director Toru Mukai S.T. Dupont is a luxury brand that originated in France in 1872 and sells leather products, writing instruments, lighters, etc., and landed in Japan in 1976. Our main focus is men’s products such as lighters, but as a long-established trunk maker, we are strengthening our leather items and expanding our lineup of women’s and unisex products.We are entering a period of change to become a brand that is accessible to many people. 152 years after its opening in Paris, ST DuPont Ginza Flagship, the fifth new concept store in the world, held its grand opening on April 2nd (Wednesday).
The store concept is inspired by the brand’s iconic first lighter, which was created in the 1940s, and a “lead metal pillar” shaped like a lighter’s casing is placed at the entrance, raising expectations for a customer experience that combines tradition and modernity. In addition, the store layout is inspired by Diamond Head, and has evolved into a new idea, incorporating the Double Frame color scheme and the latest customer experience, while exquisitely intermixing historical elements with ST DuPont’s design codes. To commemorate the store’s grand opening, we welcomed actor Riho Yoshioka as a special guest and held a ribbon-cutting ceremony and talk session as the “S.T. DuPont Ginza Flagship Grand Opening Commemoration Event.” Image
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Yoshioka appeared in a green dress with jewels on the shoulders and Audrey Hepburn’s favorite Riviera bag. At the ribbon-cutting ceremony, he said, “The weather was sunny as if to celebrate this being our 5th flagship store in the world.I myself had an image of men’s products, but they have a lot of women’s products.The Ginza store is wonderful, high-quality, and I think it’s a wonderful place with products that encourage women who are proactive and take their future into their own hands.”
Audrey Hepburn’s favorite bag “Riviera” In the talk session that followed, he commented on the new store’s design, saying, “It’s nice because it’s easy to see the flow of products. Speaking of Japanese characteristics, the lighting has an inverted pyramid motif made from washi paper, and the store has a sense of respect for Japan.” When asked about the appeal of S.T. DuPont, which has been loved for over 150 years, he commented, “At first, I had the image of being a writer, but I heard that they initially put a lot of effort into leather products such as travel bags, so I think this is a store where you can feel DuPont’s charm, which goes beyond just lighters and fountain pens, to making even more beautiful leather products.”
Concerning the new design of Riviera, which was created for Audrey Hepburn in 1953 and has been reborn for modern women, she says, “The color variations, shape, and storage have been carefully designed to make it easy for modern women to use.It has a lock with a similar design to DuPont’s lighters, and when you open it, it reveals a secret compartment. It seems like the idea of a secret compartment was included in the bag Audrey Hepburn bought for the first time, and I thought this kind of playfulness was unique to a brand born in a Parisian maison, and I found it appealing. When asked where she would like to go with her Riviera bag, she said with a smile, “I don’t have a busy day, so if I can go shopping by myself while looking at the cherry blossoms in Ginza, it will be the most relaxing time for me.”
Mr. Yoshioka speaks with a smile while holding “Riviera” The huge “X” engraved all over the store’s “X-BAG” is an homage to enjoying life on a grand scale. When asked about the events that made him feel like he was enjoying life, he answered, “I chose this job, started from zero, and the friends I met as I progressed step by step. There is a bond between us through our work.The moments we create together are a joy, and so are the moments when people watch and enjoy our work.I feel that the joy of life comes from the fact that each step we take in earnest becomes something big.”
“X-BAG” now available in light blue as a Ginza store limited color When asked about what she would like to start anew in 2025, she said, “I believe that I can change no matter how old I am, so I want to study English, and I am also interested in working overseas, so I want to take on the challenge.At the same time, I also want to learn more about Japan.When I work, I tend to output a lot, so I would like to read books, do research, and make time for input.”The event ended with positive comments. ▼ Below is Riho Yoshioka’s full comment Q: This is our 5th new concept roadside store in the world, starting in Paris. The store design is a fusion of tradition and innovation, but what is it like to actually go inside? You enter the store with a leather bag that is easy for women to carry, and then you get to see DuPont’s signature lighter, and finally, you can see men’s bags. It’s nice and easy to see the flow of products. Speaking of things unique to Japan, the lighting has an inverted pyramid motif made from washi paper, making the store a place where you can feel a sense of respect for Japan. Q: What do you think is the appeal of ST DuPont, which has been loved for over 150 years? At first, I had the image of being a writer, but I heard that they were putting a lot of effort into travel bags and other leather products, so I think this is a store where you can feel the appeal of DuPont, which is not just about lighters and fountain pens, but also about making even more beautiful leather products. Q: Riviera, which was created for Audrey Hepburn in 1953, will be reborn for modern women. What do you particularly like or find appealing about Riviera’s new design? The “Riviera” bag was first used by Audrey Hepburn, so it has a long history, but it still has a variety of colors, shapes, and storage details that are easy to use for modern women. It has a lock with a similar design to DuPont’s lighters, and when opened, reveals a secret compartment. It seems like the idea of a secret compartment was included in the bag Audrey Hepburn bought for the first time, and I thought this kind of playfulness was unique to a brand born in a Parisian maison, and I found it appealing. Anyway, it’s cute. I also want to put something secret here. Q: Where would you like to go with your Riviera bag? I would like to simply take a walk around Ginza and do some shopping. Personally, I don’t have a busy day, so being able to shop alone while looking at the cherry blossoms in Ginza would be the most relaxing time for me. Q: The huge “X” engraved throughout X-BAG is an homage to enjoying life on a grand scale. Please tell us about an incident that made you feel that you were enjoying life. Also, what are you trying to do to enjoy life? The light blue color of X-BAG is a color sold exclusively at the Ginza store, so please come and see us at the store. I chose this job and started from scratch, and as I progressed step by step, I was able to meet friends and connect through my work. The moments when we create together are a joy, and the moments when people look at our work and enjoy it are also a joy. In my own way, I feel the joy of life in that every step I take sincerely becomes something big. Q: Today is April 2nd, the time when you start a new life. Please tell us your memories of your new life. I still can’t forget my new life in the entertainment industry, but there were times when I was nervous about what to do because I didn’t understand any of the technical terms used in the industry. I secretly listened to each item as I learned it. Q: Now that the new store has opened, Mr. Yoshioka, please tell us what you would like to start new in 2025. I want to study English because I believe that I can change no matter how old I am, and I’m also interested in working overseas, so I want to take on the challenge. At the same time, I also wanted to learn more about Japan. This time, some of the products are decorated with traditional Japanese techniques, and I often feel that Japan is uniquely wonderful, so I want to know more about Japan’s history and techniques, and also about my own country one by one. I often output when I work, so I want to make time for reading books, doing research, and inputting information.
■ST DuPont Ginza Flagship Address: 1F, 7-6-2 Ginza, Chuo-ku, Tokyo 104-0061 TEL: 03-6264-5622 Business hours: 11:00-19:30 (excluding year-end and New Year holidays) ■ST DuPont A French luxury maison founded in 1872. We offer high-quality lighters, writing instruments, leather products, and men’s accessories that are manufactured using the unique skills of craftsmen that have been passed down through generations. In 1953, the company introduced its first women’s bag, and Audrey F. Hepburn was its first customer. In 1973, he was commissioned by Jacqueline Kennedy to create the first luxury ballpoint pen to match her favorite lighter. With over 150 years of unique technology, the leather goods are more elegant and clean than ever, with sharp lines and a refined finish, reminiscent of the Maison’s line of luxury lighters, combining tradition and creativity. https://jp.st-dupont.com/
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