A new luxury brand “rib” is launched with diversity and versatility.

A new luxury brand “rib” is launched with diversity and versatility ​ BIRRY Co., Ltd. Press release: April 6, 2025 A new luxury brand “rib” is launched with diversity and versatility. ― 5 initial collection items will be released from April 11th –
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-2d4878da57f8f125cb3825edeb718f03-1280×720.jpg BIRRY Co., Ltd. (head office: Chiyoda-ku, Tokyo) will launch the apparel brand “rib” on Friday, April 11, 2025. “rib” is a luxury brand based on the brand concept of “diversity and
multifacetedness,” which communicates the inner depth and overlap of individuality of humans through the expression of fashion. We pay particular attention to materials and manufacturing methods, and each item is produced after receiving an order. Like an art piece, it quietly emits a presence in everyday life while matching the charm of the wearer. The first collection features a total of 5 items: 3 rings, 1 bangle, and 1 necklace.
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-1ff4b13ca7f7b66ca16755893337a8c8-1920×900.png Each one is designed with a different theme of “multidimensionality” and is made of high quality Silver925 and Silver950. The finish shines with a certain presence even though it is minimalistic. The natural shine and shadow of the material quietly shines in any style. ■Product list (on sale starting April 11, 2025) [Anomaly – A ring with hidden curvaceous beauty]
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-fc9a64c704ce3338eb84be98c424954d-500×500.jpg
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-8a39849fa9c2b05f4baa56f5c0f2e147-500×500.jpg Although it has a simple form at first glance, this ring pursues a beautiful curve that fits comfortably on your finger. When viewed from the front, it draws neat lines, but when you change the angle, smooth undulations appear, creating natural shadows and depth. Although the design is less flashy, its slightly distorted form follows the finger, creating a ring that combines intentional beauty with an unpredictable expression. Price: ¥30,800 (tax in) Material: Silver925 SIZE: S(9), M(14), L(18), XL(22) [Obscura – A multifaceted ring woven by shadows]
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-9df132999d0884ece8f6676177165c50-500×500.jpg
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-6688da8eff50b51501a05df007699995-500×500.jpg A design with depth that changes its appearance depending on the viewing angle, like a carved rock surface. The shadows change every time you move your finger, and you discover something new every time you look at it. Sometimes sharp, sometimes soft, its multifaceted nature reflects the wearer’s personality more deeply, giving it the presence of an art piece on your finger. Price: ¥24,200 (tax in) Material: Silver925 SIZE: S(9), M(14), L(18), XL(22) [Icon – Honed simplicity makes you feel a certain present in the flow of time]
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-ab6a948486a29ee89215f1c6c4eec0c7-500×500.jpg
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-29d6595349112da71aa24c26a82e53d9-500×500.jpg This ring has a simple form that eliminates waste, yet it fits naturally on your finger and gives off a solid presence. Although it is large, it is so comfortable that you forget you are wearing it. It is a presence that quietly speaks to us, like an icon that is loved throughout the ages and is a part of our everyday life. Price: ¥45,200 (tax in) Material: Silver925 SIZE: S(9), M(14), L(18), XL(22) [Relick of Crescent – A bangle with a changing silhouette]
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-944c21dafa732c37a8d1e55a28acdcde-1150×1150.jpg
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-830cf86578533ab2b21b31dca1e66bce-400×400.jpg A fluid design that takes on a different shape no matter what angle you look at it. The shape, reminiscent of a piece of a crescent moon, changes its expression every time it catches the light, creating a sense of dynamism and depth on your wrist. The smoothly curved silver surface creates soft shadows and changes in response to the wearer’s movements. The material used is Silver 950, which has a higher purity, and has an authentic specification that shines in silver. Price: ¥71,500 (tax in) Material: Silver950 SIZE: M (male), W (female) [Relick – A necklace that shows a new expression every time the perspective changes]
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https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-0e81528f42e5736771425e114a779c15-500×500.jpg A necklace that draws a different silhouette no matter what angle you look at it. The top, which changes shape every time it sways, is designed to have an appeal that changes with each moment, rather than a fixed beauty. The three-dimensional shape hidden within the simplicity gives a different impression depending on the person who sees it, and the design offers new discoveries every time you wear it. Price: ¥28,500 (tax in) Material Top: Silver925 Chain: Stainless SIZE: F *Specifications are subject to change.
[Brand Overview]
https://prcdn.freetls.fastly.net/release_image/141997/1/141997-1-68658bec42f39ceef9e14f905e9c35aa-842×595.png Brand name:rib Release date: Friday, April 11, 2025 Development form: Luxury accessory brand Sales method: Sold as made-to-order on the official EC site (*URL will be released at a later date) [rib official SNS @ribtokyo] X: https://x.com/ribtokyo Instagram:
https://www.instagram.com/ribtokyo
[Contact information regarding this matter] BIRRY Co., Ltd. Public Relations Department Email：support@ribtokyo.jp