ENSULO, a lifestyle brand that designs circulation, launches | First POP UP & event to be held at TRUNK (HOTEL)

Lifestyle brand “ENSULO” that designs circulation launches | First POP UP & event to be held at TRUNK (HOTEL) ​
Graphite Co., Ltd. Press release: April 3, 2025 ENSULO, a lifestyle brand that designs circulation, launches | First POP UP & event to be held at TRUNK (HOTEL) POP-UP will be held at TRUNK (HOTEL)CAT STREET from Wednesday, April 23rd to Thursday, April 24th, 2025 Graphite Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kenji Okabe) is launching a new sustainable brand “ENSULO”. The brand’s first POP UP will be held at TRUNK (HOTEL) CAT STREET for two days only, from April 23rd (Wednesday) to 24th (Thursday). This will be the first event where you can see all the products.
https://prcdn.freetls.fastly.net/release_image/158793/1/158793-1-c99446e41ff2d44c3231ed079a3a598b-3508×2480.jpg ■ POP UP overview Event period: Wednesday, April 23, 2025 – Thursday, April 24, 2025 Business hours: (April 23rd) 10:00-23:00 *A launch event will be held from 19:00-23:00 (DJ will also be participating) (April 24th) 10:00-20:00 Venue: 5-31 Jingumae, Shibuya-ku, Tokyo TRUNK (HOTEL) CAT STREET ROOM101 ■ About ENSULO ENSULO is a lifestyle brand that offers retreat wear that improves the mind and body by adding a modern interpretation to traditional Japanese techniques. All of our products use Pieclex, an innovative material that creates sustainable circulation. Pieclex is made from biodegradable plant-derived polylactic acid, and has the property of exerting an antibacterial effect*1 by generating weak electricity due to the movement of the fibers. At ENSULO, we carefully select materials that are comfortable to the skin while minimizing environmental impact, and pursue simple and sophisticated designs. The unisex silhouette blends naturally with any everyday occasion, as well as post-workout recovery wear. The buttons, interlining, and stitching are all made with biodegradable accessories, and the waist part uses string made from natural materials that can be returned to the earth, instead of using rubber. Our attention to detail allows us to create truly sustainable products. ENSULO views clothing not as “just something to wear,” but as “designing circulation.” By composting worn products and returning them to the soil, we will lead to a future where new life can be nurtured. *¹An antibacterial effect is an effect that considers the growth of bacteria. Effects vary depending on usage conditions. Official online store: https://ensulo.jp/ *Online sales start from 10:00 on Friday, April 25, 2025 Official Instagram:
https://www.instagram.com/ensulo_official/
https://prcdn.freetls.fastly.net/release_image/158793/1/158793-1-b8282afd1c5565c46ef7c3c223e2c5ee-3508×2480.jpg ENSULO WEAR CIRCULATION ■ About Piecurex “Electric Fiber” Pieclex is a new material created by the fusion of Murata Manufacturing’s piezoelectric technology “Denki” and Teijin Frontier’s synthetic fiber technology “Seni”. When the fibers move due to human movement, they generate a weak amount of electricity, which exerts an
antibacterial effect. It is also effective against odor-causing bacteria, making it an effective odor countermeasure. In addition, polylactic acid, the raw material for Pieclex, is a bioplastic derived from plants such as corn and sugarcane, and is biodegradable*², so it has a low environmental impact. By performing appropriate composting, CO2 emissions can be reduced by approximately 41%*³ compared to petroleum-derived polyester fibers (PET fibers). Furthermore, after apparel and textile products made with Pieclex fibers are worn out, they are returned to nature through a collection and composting system called “P-FACTS” and reused to grow the next plant. By using Pieclex products in your daily life, you can experience cutting-edge technology and preserve the environment at the same time. *² Biodegradability refers to the property of decomposing into water and CO2 under certain conditions. Compliant with international standards ISO 14855-1 JIS K 6953-1). ※³ Confirmed by a third-party organization, Waste Box Co., Ltd. ■ ENSULO 1st COLLECTION
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https://prcdn.freetls.fastly.net/release_image/158793/1/158793-1-8dfb0d6cf0c6f72411e57f8bcd0f4f5e-800×999.jpg We hope that many of you will come and experience the world of ENSULO. We look forward to seeing you there. ■ Contact information Address: ENSULO PR staff Email: info@ensulo.jp Official online store: https://ensulo.jp/ Official Instagram:
https://www.instagram.com/ensulo_official/