From the concept brand “Firsthand”, a special order item called “unda”, which is a combination of goyemon’s popular setta and sneakers, is now on sale!

From the concept brand “Firsthand”, a special order item called “unda”, which is a combination of goyemon’s popular setta and sneakers, is now on sale! ​ Daytona International Co., Ltd. Press release: April 3, 2025 From the concept brand “Firsthand”, a special order item called “unda”, which is a combination of goyemon’s popular setta and sneakers, is now on sale! Developing a special “unda” that is a modern fusion of Japanese and Western styles Firsthand, a concept brand operated by Daytona International Co., Ltd. with the theme of sustainable fashion and art, will be selling a custom Firsthand item called “unda”, which is a combination of the popular items “setta” and “sneakers” from the product design unit “goyemon” formed by artists Ai Onishi and Kenta Takeuchi, at the official online store “Daytona
Park”. ■URL : https://www.daytona-park.com/feature/929743?utm_source=pressrelease&utm_medium=Referral&utm_campaign=401_UNDAFH&utm_content=P
https://prcdn.freetls.fastly.net/release_image/2246/634/2246-634-5cbe07291bd3f1fd8f55d601e2fe0dfb-1540×770.jpg • Item introduction We will be selling Firsthand custom-made items of “unda”, a popular item that is a combination of “setta” and
“sneakers”, which is a fusion of traditional Japanese techniques and modern cutting-edge technology. In our third collaboration following 2020 and 2023, we have created a special “unda” that is a modern fusion of Japanese and Western, using fabrics that stand out as Firsthand.
https://prcdn.freetls.fastly.net/release_image/2246/634/2246-634-61daa47cc9b70ac9ebdd31ea5f63023b-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/2246/634/2246-634-c3eef6a87ba9791ee890355008db1ae1-2160×2700.jpg The footbed uses a fabric woven in Kyoto that has a unique textured feel. In addition to the uneven texture that gives it a deep impression, it combines the soft comfort of cotton with the toughness of synthetic fibers, making it durable enough for everyday use. Furthermore, the interior is equipped with high-resilience urethane foam, making it as comfortable as walking on clouds. The thong is made of charcoal Ultrasuede (R), and the entire pair is finished in a dark charcoal tone. UNDA 25SS Firsthand Exclusive ￥27,940 taxin Size: S/M/L/XL • About sales WEB: Daytona Park https://www.daytona-park.com Store: ANDY FREAK’S STORE / FREAK’S STORE Nagoya Parco / FREAK’S STORE Amu Plaza Hakata • About [UNDA / SETTA × SNEAKER] By combining setta with a sneaker sole, it becomes a setta that feels like a sneaker. The midsole uses PU material and air sole. The midsole’s hardness is adjusted to the optimal softness, and the air sole further reduces impact. We have achieved a feeling that makes you feel as if you are walking on clouds. In addition, not only the sole but also the top of the setta are filled with low-resilience cushioning, so the areas that come into direct contact with your bare feet will feel fluffy. If the sole is too soft, it may feel difficult to walk on, but setta have a rectangular shape when viewed from above. In addition, setta have a flat surface, which means that the weight is placed on the entire back of the foot, making it easier to balance and stable footwear. It is also said that the reason people wear setta at festivals is because it is easier to convey information on the ground.
https://www.goyemon.tokyo/unda • About Firsthand
https://prcdn.freetls.fastly.net/release_image/2246/634/2246-634-3af43714451041cf4b0da8ca8023a1cd-2057×400.jpg Firsthand, developed by Daytona International Co., Ltd., is a sustainable concept brand that focuses on creativity, such as design, quality, and manufacturing, with the themes of fashion,
sustainability, and art. We are transmitting brands and items that can only be found here, hands-on experiences that can only be found here, and new and stylish culture and fashion. OFFICIAL WEB SITE:
https://www.daytona-park.com/shop/firsthand.html Instagram account: https://www.Instagram.com/firsthand__official/ Brands handled: Firsthand / CFCL / GANNI / the garment / VIVIANO / BASICS / BASERANGE etc… • About Daytona International Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/2246/634/2246-634-5f02d44479fe85c4b38506fd58aaed2d-1160×254.jpg Founded in 1986. In addition to the core business select shop “FREAK’S STORE,” the concept brand “Firsthand” with a sustainability theme, the communication media “FREAK,” the select shop industry’s first collaborative standard housing “FREAK’S HOUSE,” coworking space “&FREAK.,” renewable energy project “Freaks Denki,” and store DX solution “ PLUS.” Works on a wide range of products including “SERIES”. We are also promoting SDGs initiatives with unique projects such as collaborations, alliances, and local promotions born from the “love” and “enthusiasm” cultivated at FREAK’S STORE. Corporate site: https://daytonajp.com/