Roger Vivier Japan Co., Ltd. Summer campaign featuring Roger Vivier Yeji

[Roger Vivier Japan Co., Ltd.] Roger Vivier Summer Campaign featuring Yeji ​
Roger Vivier Japan Co., Ltd. Press release: April 3, 2025 Roger Vivier Summer campaign featuring Yeji
https://prcdn.freetls.fastly.net/release_image/114956/18/114956-18-8876b74712d7e9e2b0b73df80ca53437-1800×2700.jpg In April, Roger Vivier launches its “Un ete a Paris” campaign, in which global K-pop star and ambassador Yeji travels to Paris, the city of flowers, filled with light, in effortless style. Roger Vivier’s most emblematic works take on a summery vibe at iconic Parisian landmarks. Striking red, white, and blue-white stripes adorn slingbacks, hair accessories, and tote bags emblazoned with the RV monogram, evoking midcentury summer escape charm. To complete the collection, Creative Director Gherardo Ferroni embraced natural materials, seamlessly blending deep textures, craftsmanship, and sophisticated luxury through woven raffia sandals and bags adorned with dazzling crystal buckles. His vision unfolds in a collection that celebrates the energy of the season with delicate textures, rich embellishments and vibrant colors. From the Secret Garden to the Pont Neuf, Yeji moves through Paris in a symphony of eclectic styles. Whether strolling along the Seine or admiring the golden light at the end of the day, her unpretentious style and humor embody the timeless spirit of a Maison where tradition meets modernity and heritage is always in motion. Official image link: https://we.tl/t-dRpL5XNsxI Official video link: https://we.tl/t-ExfVML6Unx About Roger Vivier Founded in 1937, Roger Vivier is the name of the French shoe designer, one of the most talented and innovative talents in high fashion and luxury footwear of the 20th century. After opening his first boutique in Paris, Monsieur Vivier has designed thousands of pairs of whimsical, artistic and glamorous shoes for some of the world’s most famous women, from Queen Elizabeth II to Josephine Baker, Elizabeth Taylor, Ava Gardner and Grace Kelly. Throughout his life, he invented countless heel shapes, forever evolving the traditional world of shoe design and fashion silhouettes, offering a variety of possibilities for dressing from day to night. Italian designer Gherardo Ferroni has been working with Roger since 2018. He is Vivier’s creative director, infusing collections with his playful, decorative spirit and evolving the founder’s legacy with his contemporary design language. The collection includes handbags, jewelry, hats, and gilets, and Felloni’s artisanal pieces are worn by actresses, singers, artists, and royalty, from Isabelle Huppert to Laura Dern, Michelle Yeoh, Eva Green, Hunter Schafer, and Selena Gomez. Official website: Official Instagram: @rogervivier For inquiries regarding this matter, please contact us below. Roger Vivier Japan Marketing & Communication Department PR Officer TEL: 03-5539-3280