Aoyama Shoji With antibacterial and deodorizing functions, it suppresses unpleasant odors and is useful in this sweaty season. Following the popularity of the previous year, we have released a new knit with a striped pattern using washi paper.

[Aoyama Shoji] With antibacterial and deodorizing functions, it suppresses unpleasant odors and is useful in the current sweaty season.Following the popularity of the previous year, we have released a new knit with a striped pattern using washi paper ​
Aoyama Shoji Press release: April 3, 2025 Equipped with an antibacterial and deodorizing function that suppresses unpleasant odors and is useful in the current sweaty season. Following the popularity of the previous year, we have released a new knit with a striped pattern using washi paper. We observed summer days in March as well, using traditional Japanese materials that are lightweight and have excellent water absorption and quick drying properties in response to global warming Aoyama Shoji Co., Ltd. (Headquarters: Fukuyama City, Hiroshima
Prefecture/President: Osamu Aoyama) has added a striped pattern to the Japanese paper knit series that was popular last year under its dress casual brand “GOOVI”, which is sold at “Suit Square” and other stores, and will be on sale from April 3rd (Thursday) at 14 major stores nationwide including “Suit Square”, “The Suit Company”, “Universal Language”, and the official online store. *Available at 15 stores from Saturday, April 5th. Product page:
https://www.uktsc.com/ec/shop/g/g2002060234249/
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-b839b00dc891a4fcdc10e16bd33f4f22-949×599.jpg According to the Japan Meteorological Agency, temperatures are forecast to be higher than normal from spring to summer. Furthermore, summer days are observed even in March, so it is expected that the summer will be long again this year. The knitwear made from Japanese paper yarn, which was designed as a measure against the heat last year, was well received for its excellent water absorption and quick drying properties and smooth texture, and received a great response, with some stores selling out. Therefore, this time, we have added a new design with a fine border pattern that gives a sense of elegance to the Japanese paper knit that was popular last year, and we are expanding the product volume by 1.8 times compared to last year. *3-month forecast by Japan Meteorological Agency:
https://www.data.jma.go.jp/cpd/longfcst/kaisetsu/?region=010000&term=P3M
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-14499f6a971001224208659eeb96631c-1199×993.jpg For this project, we used washi thread, which is made by cutting extremely thin pieces of specially coated washi paper and twisting them together with polyester. Therefore, it does not dissolve even when washed, and its color does not fade easily compared to cotton or linen. Washi thread also has the characteristics of being resistant to pilling and lightweight. Furthermore, it has quick-drying and antibacterial and deodorizing properties, so it dries quickly and reduces odor even in sweaty seasons, so you can wear it with confidence.
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-e2fa4132bea5dcf9c6d6cbbada03deec-1105×761.jpg The design features a three-dimensional, finely woven border that is easy to incorporate into a variety of outfits. In addition, the neck, cuffs, and hem are dark-colored to add contrast, and the hem fits snugly to the body, making it an elegant outfit. ■Product details
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-b4c91b6c8b88edafb134dc628d4d7adc-427×319.jpg
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-9acd23c6fc20ada32a4312ec1f025a29-969×721.jpg Washi thread is a material that is smooth to the touch, similar to linen, and highly breathable. By knitting this Japanese paper thread with polyester thread, we have made it less likely to lose its shape when washed and to prevent it from stretching when dried. In addition, it has been treated to prevent color fading, so it retains its color even after many years. ■Wearing image
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-584f9bda428066b564c5e01f2cd0075a-2053×2700.jpg Men’s wearing image (green)
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-d4a98a37037955751c1bfc4b34ac1acd-2042×2700.jpg Image worn by ladies (white) [Product overview] Product: GOOVI Japanese paper border knit Color: green, gray Material: 60% polyester, 40% unclassified fiber (paper) Size: 1 (S), 2 (M), 3 (L) Sales price: 15,290 yen including tax Sales stores: Suit Square, The Suit Company, 14 major Universal Language stores/official online store *The information listed is current at the time of release announcement. ■Japanese paper knit variation
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-04f225dfc7032c046b36e1d04d3b9696-1200×1600.jpg [Product overview] Product: GOOVI Japanese paper mock neck knit Color: white, black, gray, blue, green, terracotta Material: 63% polyester, 37% unclassified fiber (paper) Size: 1 (S), 2 (M), 3 (L) Sales price: 14,190 yen including tax Sold at: 21 major Suit Square, The Suit Company, and Universal Language stores/official online store *Available at 22 stores from Saturday, April 5th. *The information listed is current at the time of release announcement. Product page: https://www.uktsc.com/ec/shop/g/g2001076688510/ ■『GOOVI』25
Spring/Summer Collection Theme
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-5fe331df0738a2758a10156972b2a279-1080×1080.jpg “Kaze Kaoru”~Dressing Lightly~ A color that evokes the various expressions of the clear sky. A refreshing and calming texture with the scent of young leaves. We use Japanese paper and linen to create knits, shirts, and set-ups made of high-quality materials with excellent functionality and beauty. Adds a light and sophisticated color to the city in early summer. The Spring/Summer 2025 collection where GOOVI’s aesthetic sense resides in the details. The brand name is an abbreviation of “GOOD VIBES”, and it also has the meaning of “guubi”: encounter with beauty, encounter with beauty / guubi: beauty that comes by chance, unexpected beauty. By wearing “GOOVI” items, you can wear a good atmosphere that fits the era. Using special materials that are all domestically produced, we offer world-quality dress casual items based on Japanese aesthetics. It is designed to be worn by people of all genders, body types, ages, tastes, and styles. ■GOOVI Director “Tomoyoshi Takada” After working as a buyer for men’s dress clothing at select shop “BEAMS” for 6 years, she became independent as a fashion creator. He is expanding his activities in a variety of fields, including serving as an advisor for famous overseas brands and as a creative director for select shops. In 2022, WEARLNESS Co., Ltd. was established. As of March 2025, she has over 100,000 followers on Instagram and is attracting attention from around the world. ■Comment from Tomoyoshi Takada
https://prcdn.freetls.fastly.net/release_image/115161/262/115161-262-db9aa8ff0394cb0d835391996e92c476-351×346.png For GOOVI’s Spring/Summer 2025 collection, materials are selected with spring and summer sunlight in mind. The knitwear, which comes in a wide variety of variations, uses Japanese paper instead of linen to express Japanese materials and patterns, as well as functionality. Other items, such as set-up jackets, are made of mohair and silk blends, pursuing a high-quality luster that softly reflects light and a lightweight feel. Casual dress wear that gently blends in with the wearer without being too pretentious. I feel that I was able to express a uniquely Japanese aesthetic sense. ■Buyer comment (Tomohiro Hatta, TSC Product Department) “GOOVI” debuted in the spring/summer of 2024, and exactly one year has passed. Our collections to date have been successful, and we believe that this is the result of our Japanese approach and authentic craftsmanship being well-received. This Spring/Summer 2025 collection maintains the same high-quality materials, but has been updated with an approach to Japan’s hot summers, such as the lightness and coolness of Japanese paper knit. We hope that it will be in the hands of as many customers as possible. Instagram URL: https://x.gd/AaUks Special page:
https://www.uktsc.com/ec/shop/cont/pg/1goovi/?lc=mainbanner